User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

AUGUST 19, 2020

Q: Which merger and acquisition trends, if any, do you expect to unfold in the next 12 months? Multiples and share prices are at all time highs. Not some tiny startup that might take years to get to material revenue or market share. The post Expect A Lot More $2B+ Acquisitions in SaaS and Cloud appeared first on SaaStr.

Acquisition 260

Acquisition Cloud SaaS Pricing 260

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on. The answer?

SaaS Payments 197

SaaS Payments Payment Services Payments Payment Features 197

Tom Tunguz

JUNE 11, 2019

Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. To get a sense of how this price and multiple compares in clearer terms, lets look at multiples vs growth rate. on these three businesses.

Acquisition 226

Acquisition Pricing Startup Software 226

SaaStr

JULY 21, 2022

– IPO market frozen. At this point, any founder in SaaS should know the public markets have fallen 50% or so from the peaks in 2021. Venture markets were so hot in 2021, that many SaaS founders could sell a few million dollars worth of their shares even in a Series A. The IPO market is mostly frozen.

Marketing 239

Marketing Scale Acquisition Pricing 239

User Pilot

SEPTEMBER 20, 2023

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. What is a cost-plus pricing?

Pricing 105

Pricing Software Review Market Research Acquisition 105

SaaStr

AUGUST 25, 2023

Dear SaaStr: As An Employee, As an acquired employee, How Do I Negotiate My Compensation in an Acquisition? and in some sad cases, sales and marketing — the acquirer doesn’t even want. Because it’s seen as their money, as “extra” compensation on top of the deal price. Especially below the VP level.

Compensation 127

Compensation Acquisition Sales Hiring Finance 127

User Pilot

SEPTEMBER 20, 2023

Optional product pricing can help SaaS companies earn more money while charging less for their otherwise premium product. TL;DR Optional product pricing is a strategy where you sell your core product at a low cost and then encourage consumers to buy more accessories, features, or complementary products.

Pricing 105

Pricing Customer Lifetime Value Advertising Strategy 105

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 238

Scale Sales Hiring Sales Marketing 238

Tom Tunguz

AUGUST 28, 2021

Should you price your SaaS per seat or per use? The first thing to state is that massive companies have been built using both pricing structures: Salesforce and Adobe bill per seat while Snowflake and Twilio charge per use. When to use per seat pricing. Would they switch if the pricing weren’t predictable?

Pricing 251

Pricing Strategy Startup Scale 251

Tom Tunguz

OCTOBER 27, 2018

Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). This price values the company at a 10.6x

Acquisition 184

Acquisition Application Development Software Engineering Pricing 184

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 105

Product Marketing Data Marketing Acquisition 105

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business. It’s inevitable.

Scale 213

Scale Strategy Scaling Outbound Sales Team 213

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Optimize the pricing page 5. Table of Contents. Have a well-optimized website 2. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Tom Tunguz

MARCH 19, 2018

Price ($M). Year of Acquisition. If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. In the first three months of 2018, we’ve witnessed two multibillion dollar software acquisitions. Transaction.

Acquisition 179

Acquisition Marketing Enterprise Revenue 179

Tom Tunguz

OCTOBER 30, 2023

The Federal Trade Commission’s focus on technology has transfigured the M&A market for startups. Facebook has faced a similar suit for illegal monopolization, which resulted perhaps indirectly in the divestment of two of its more recent acquisitions. Large acquisitions remain possible but will be rarer.

Acquisition 219

Acquisition Startup Pricing Technology 219

SaaStr

DECEMBER 29, 2023

In part two we head into IPO waters, how to incorporate AI into your products, the best way to drive employee performance, pricing models, and much more. Q: How do you stand out in terms of customer acquisition against large competitors who aren’t incorporating AI? The market wants it. But it’s all in flux. We’ll see.”

Scale 210

Scale Sales Hiring Customer Success AI 210

Tom Tunguz

JANUARY 28, 2024

The fastest growing software category in the public markets is security. These two software categories lead buyers’ priorities & are expected to grow at twice the pace of the overall software market. Data follows. Fintech & SaaS (horizontal) average ten percentage points fewer expected growth.

Software Review 251

Software Review Software Finance Acquisition 251

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Marketing 105

Marketing SaaS Acquisition Scale 105

Neil Patel

NOVEMBER 9, 2020

Plus, the price tag on those more established businesses often run into the billions. Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care?

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

SaaStr

APRIL 17, 2024

They grew like crazy when they found product-market-fit and raised a big Series A and B. Or, maybe they missed a couple of quarters in a row, and stock prices are threatened, so they make a move. Build trust, which is essential during an acquisition. In general, your valuation is a hard floor on a good acquisition price.

Underperforming Technical Team 159

Underperforming Technical Team Data Development Team Review Technical Review 159

Tom Tunguz

OCTOBER 14, 2023

Within the last few weeks, we’ve seen two significant exits in Startupland, the first new pricing information we received in many quarters. Atlassian’s acquisition of Loom is also the first unicorn sale in about the same time frame. But the market has changed enormously since the market set those prices.

Acquisition 221

Acquisition Pricing Enterprise Startup 221

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Speak to other founders.

Acquisition 105

Acquisition Startup Technical Review Scale 105

Subscription Flow

JANUARY 3, 2024

Consider the potential for growth if you make your pricing model a consistent priority for your company. Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

Tom Tunguz

JUNE 29, 2015

This time last year, I analyzed the state of the startup acquisition market. First, the larger acquisitions were becoming larger. Second, that the total number of acquisitions in 2014 would achieve a 5 year high. For example, the $500M bucket marked in yellow includes all acquisitions between $100M and $500M.

Acquisition 100

Acquisition Trends Startup Marketing 100

Baremetrics

AUGUST 8, 2021

For most SaaS businesses, customer acquisition is one of the most challenging stages of growth. For most, the easiest ways to increase customer acquisition rates are to offer a freemium model or price your product on the lower end of the spectrum. Ensures You Attract the Right Customers When Should You Increase Your Pricing?

Pricing 111

Pricing SaaS Scale Churn 111

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Free user acquisition. Paid ads and marketing often achieve this. Stage 3: Prove scalable quality user acquisition. Mistake #1: Putting your growth team into marketing.

Technical Review 221

Technical Review Technical Advisors Scale Compensation 221

Tom Tunguz

MARCH 4, 2024

He worked on search quality at Google, founded a dynamic pricing company for the restaurant industry, then ran data at a hotel tonight before becoming Chief Analytics Officer at Looker through its acquisition by Google. Colin has advised many of the world’s largest companies on their BI strategy.

Technical Advisors 154

Technical Advisors AI Search Data Analysis Acquisition 154

SaaStr

MARCH 27, 2024

It sells sales, marketing, support and more tools. market cap, growth is still strong at 24%, and it’s now becoming very, very profitable. Despite raising prices and selling more products, HubSpot ACV is basically flat at $11,365. Clearly, even SMBs are working to moderate spend, even as vendors increase pricing.

Scale 221

Scale Cloud Pricing Scaling 221

SaaStr

APRIL 19, 2024

For Hubspot, CRM will be bigger than marketing automation in two years, and they were a marketing company. Pricing Is Over-Discussed Founders want to know if there’s a sweet spot on pricing, but the topic is over-discussed. Don’t charge too much lower than them because you’ll tell the market you’re not as valuable.

Engineering 217

Engineering Business Model Pricing Scaling 217

Tom Tunguz

DECEMBER 31, 2023

The IPO market remains closed through the first 6 months of the year. The anticipation of a rate change drives fear of target acquisition valuations. In the last two years, M&A has totaled about $49b & it surges to above $60b driven by AI acquisitions. Here are my predictions for 2024. The Fed cuts rates, which helps.

AI Search 208

AI Search AI Scale Headcount 208

Tom Tunguz

OCTOBER 13, 2014

The startup acquisition market is poised to have its best year in nearly a decade. Given this state of affairs, it’s a good time to take stock of the major trends in the startup market. Given this state of affairs, it’s a good time to take stock of the major trends in the startup market.

Acquisition 109

Acquisition Trends Startup Marketing 109

FastSpring

MARCH 9, 2022

Answer: It’s the pricing page. The path to a signup or purchase may include a variety of page views, but it almost always includes the pricing page. In this article, we’ll show you examples from a variety of SaaS pricing pages. 7 SaaS pricing page examples. Add a summary table for pricing plans. How do we know?

SaaS Payments 122

SaaS Payments Pricing Payments Payment Methods 122

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. As a result, they’ve continued perfecting their marketing engine to support automatic or self-guided transitions to eliminate any final sticking points before a conversion. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

SMB 175

SMB Sales Hiring Scale B2C 175

Tom Tunguz

JULY 30, 2023

The acquisition is notable for two reasons. PE buyouts provide 2023’s slower M&A market liquidity & activity, perhaps will begin to spur strategic/corporate acquirers into action. Within 18 months, the company attained a sale price within 5% of the high. This cash pays the interest costs of the transaction debt.

Payment Services 190

Payment Services Sales Acquisition SaaS 190

SaaStr

JULY 10, 2022

Let’s take a look at 3 B2B acquisitions from a few years back as an example. Let’s first start with the $35m acquisition of TokBox after 11 years and the $220m acquisition of SpringCM after 13 years. talking about “tuck-in” acquisitions that can attach to existing revenue streams.

Venture Capital 349

Venture Capital Acquisition AI Pricing 349

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179