FastSpring

OCTOBER 31, 2018

For many people, the first thought usually isn’t of their online store. But what you and many others may quickly realize is that setting up your digital business and accepting online payments is often a lot spookier than expected. A Haunting Lack of Localization | Ecommerce Personalization.

Payment Methods 62

Payment Methods Payment Services Payments Payment Solutions 62

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. No one wants to be late to market. The solution?

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

User Pilot

MAY 6, 2024

TL;DR A user profile is a collection of details about an individual user: their identity, roles, personal details, or behavior. They may be inspired by a user but they don’t describe one real person. Psychographic data on attitudes, interests, and values allows tailoring products and marketing to resonate with users’ lifestyles.

Payment Methods 59

Payment Methods SaaS Payments Payment Solutions Payments 59

Chart Mogul

DECEMBER 4, 2020

And is Stripe a good choice as your billing and payment provider? When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. Fast forward 10 years and setting up shop and accepting payments has become a lot easier, thanks to a large extent to Stripe.

Payment Methods 105

Payment Methods Payment Services Payments Payment Solutions 105

Andreessen Horowitz

APRIL 30, 2024

In this conversation, a16z General Partner Angela Strange talks with J eff Sloan, former CEO of Global Payments, about how he was early to spot significant industry trends, how to make bets that move an organization, and the sea change that AI represents for the financial services industry. Angela: Why Global Payments?

Payment Solutions 84

Payment Solutions Payments Payment Services SaaS Payments 84

FastSpring

MARCH 3, 2023

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

Merchant Services 138

Merchant Services Payment Services Outsourcing Services SaaS Payments 138

Neil Patel

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Buffer Resources

MARCH 5, 2024

On the financial side, distributors took a chunk of our already tight margins, and the 90-day payment terms from most retailers made cash flow difficult. On the customer education side, we had little control over where our product was placed and whether store associates were talking about it correctly.

Payment Methods 81

Payment Methods Payment Services Payments Scale 81

Baremetrics

AUGUST 30, 2021

The phone rings. If you chose not to answer the phone, you’d be in the majority. People love talking to you on the phone – just not necessarily when you’re selling something. Buyers need to be in control When the phone rings, or an email pops into our inbox, we are put in a reactive position. Do you pick up?

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. The Valley of Death This Valley of Death graph shows quite a clear division in the market. Those methods no longer work, and it’s time to adapt.

Business Model 259

Business Model SaaS Payments Payments Headcount 259

SaaStr

OCTOBER 26, 2022

So this year has been rough on SaaS and Cloud stocks, with multiples down 75% from a year ago and the markets overall down 50% or more. Payments and e-commerce drag blended gross margins down to 60%. Wix along with Squarespace and also WordPress / Automatic have pushed deeply into e-commerce and as part of that, payments.

Payments 231

Payments Payment Solutions Payment Methods SaaS Payments 231

Chart Mogul

DECEMBER 4, 2020

And is Stripe a good choice as your billing and payment provider? When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. Fast forward 10 years and setting up shop and accepting payments has become a lot easier, thanks to a large extent to Stripe.

Payment Methods 52

Payment Methods Payment Services Payments Payment Solutions 52

Casey Accidental

FEBRUARY 22, 2024

This creates that attraction of supply to the product, decreasing acquisition costs. Just right” appears to be driving your supply-led acquisition channel to north of 10% of demand, but less than about 40% where you start to see too much weakness in the company’s own demand drivers and resulting impact on its network effect. (As

Payments 116

Payments SaaS Payments Scale Payment Methods 116

CustomerSuccessBox

FEBRUARY 23, 2022

Customer Acquisition and Retention play a key role in keeping in touch. Customer acquisition is based on an established marketing strategy. If a visitor has gone through the conversion funnel of your website, try to keep him! Learning Resource – Customer Marketing Guide. See how you can do all that.

Acquisition 52

Acquisition Payment Methods Retention Payment Services 52

SaaStr

JULY 20, 2022

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. But while it IPO’d at a $1B valuation just this past November, today its market cap is only.$218m. Historically, Weave gave away several “free” phones with each new account.

SaaS Payments 250

SaaS Payments Scale Payment Methods Payments 250

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Onboarding process funnel.

SaaS Payments 97

SaaS Payments Payment Services Payment Methods Payment Solutions 97

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

Neil Patel

SEPTEMBER 8, 2020

While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device. After making a series of company acquisitions, Google started its desktop web mapping service in 2005. But, guess what?

Payment Methods 126

Payment Methods Branding Payments Merchant Services 126

Incredo

JULY 14, 2019

Over time printed newspapers were replaced with online sources of information but the subscription pricing model didn’t lose its popularity and spread in other industries too, from cable television to health clubs and from online academic journals to software providers. 4 Attracts more customers as monthly payment size is small.

Payment Features 184

Payment Features SaaS Payments Payment Methods Payment Solutions 184

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 154

Sales Hiring Payment Methods Payment Solutions Marketing 154

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Here too, Baremetrics can do all this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

FastSpring

SEPTEMBER 26, 2023

Trial Type Highlights Gain a clear view of trial activations by type, including: trial with a payment method, trial without a payment method, and paid trials. Then use that data to shape the types of trials that your customers want, to drive more initial acquisition and adoption.

Merchant Services 111

Merchant Services Payment Methods Payments Payment Solutions 111

Neil Patel

JANUARY 1, 2021

It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. Games as a Service Payment Options.

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 143

Acquisition Software Review Payment Methods Marketplace as a Service 143

User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Read on to learn all about this product-led growth model. User persona example.

Innovation 89

Innovation Payments Strategy Payment Solutions 89

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. So I just stay low, don’t run any discounted promotions and when customers are back to their normal routine in January we plan our regular marketing outreach.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. Product/market fit has a positive slope.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

ProfitWell

MARCH 9, 2020

And how does subscription marketing differ from marketing for a more conventional selling model? What is subscription marketing? Subscription marketing refers to marketing goods and services to customers on an ongoing basis. 6 tactics to market your subscriptions. Let’s take Netflix as an example.

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Neil Patel

APRIL 12, 2021

According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 There are already a few successful beauty boxes on the market, such as Glossybox: Glossybox carries a wide variety of skincare products from big companies all around the world. Target Market. Marketing Plan.

Outsourcing Services 123

Outsourcing Services Payment Methods Subscription Payment Features 123

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 136

Software Review Technical Review Development Team Review Branding 136

Baremetrics

NOVEMBER 2, 2021

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. For example, a Shopify Partner App might enable a shopify store owner to email all of their customers.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. CAC per marketing channel Using CAC to make decisions Summary.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

FastSpring

SEPTEMBER 24, 2020

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. Affiliate Programs : Businesses earn a commission on sales of products by promoting referral links through their website and other online platforms.

Payments 88

Payments Payment Methods Payment Features Payment Services 88

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. So I just stay low, don’t run any discounted promotions and when customers are back to their normal routine in January we plan our regular marketing outreach.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 97

SaaS Payments Payment Methods Payment Solutions Payments 97