User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 84

Acquisition Retention Customer Lifetime Value User Experience 84

ProfitWell

NOVEMBER 8, 2019

Scheduled payments have become a core form of revenue collection. Of course, recurring payments vary depending on the business. As the subscription universe continues to expand, you can expect to see even more subscription payment plans. What are subscription payments? Predictable income.

Merchant Services 68

Merchant Services SaaS Payments Payment Features Payment Services 68

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Subscription Flow

DECEMBER 15, 2023

The essence of the Subscription Economy lies in its ability to forge lasting relationships between businesses and consumers, transcending traditional transactional models. For instance, subscription businesses observe customer retention rates, customer acquisition, and whatnot.

Subscription 59

Subscription Payment Features Healthcare Technical Review 59

Blulogix

JANUARY 5, 2024

Key Definitions in Subscription Billing: Demystifying the Jargon By BluLogix Team Welcome to the fourth installment of our comprehensive guide on selecting the right subscription billing platform. Before we go much further, let’s go deep into essential definitions and concepts in the world of subscription billing.

Subscription 52

Subscription Payment Features Payment Services Payments 52

Subscription Flow

DECEMBER 1, 2023

Recurring revenue models, or subscription models , can be a great way for businesses to generate income while providing customers with the options they want. However, a distinct set of metrics is needed for the subscription business model in order to track and keep an eye on the company’s health.

Subscription 59

Subscription Payment Features Metrics Business 59

FastSpring

JULY 12, 2019

Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates. 30 (average recurring revenue per account) * 24 months (partnership length) = $720 CLV. What is Customer Lifetime Value?

Customer Lifetime Value 68

Customer Lifetime Value Payment Features Finance Payment Solutions 68

ProfitWell

NOVEMBER 6, 2019

The subscription revenue model is hardly new. But in the past few years, subscriptions have seen a bit of a resurgence. In fact, you'd be hard-pressed to find an industry that hasn't seen at least one subscription success story: Cars. Even the humble houseplant doesn’t seem immune to the subscription economy.

Payment Features 74

Payment Features Payments Subscription Revenue 74

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 105

Acquisition Startup Technical Review Scale 105

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Scale 98

Scale Marketing Growth Marketing Payment Features 98

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs. Loyal customers can also help you reduce the customer acquisition cost. It puts your product’s future at risk.

Retention 89

Retention Marketing Customer Lifetime Value Onboarding 89

ProfitWell

MAY 21, 2020

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Which aspect of marketing should you focus on? Let's dive into the details of customer acquisition and retention, and see if we can answer that question.

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

FastSpring

SEPTEMBER 24, 2020

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. The Future of Revenue: Subscription Revenue. Revenue calculations come before removing any expenses, such as discounts and returns.

Payments 88

Payments Payment Methods Payment Features Payment Services 88

FastSpring

MAY 14, 2019

Here’s how your company can benefit from switching from a perpetual license to a subscription plan. Reason #1: Subscriptions support product innovation. Whether you call it market expansion or customer acquisition, the underlying idea is the same. Reason #2: Subscriptions increase the accessibility of your software.

Payment Features 71

Payment Features Payment Methods Subscription Payment Services 71

BrightBack

FEBRUARY 6, 2020

In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retention. We found subscription companies have completed a shift in focus toward retention over acquisition, but still struggle to execute and engage their customers across teams and systems.

Retention 120

Retention Subscription Payment Features Payment Methods 120

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. What is retention marketing?

Retention 93

Retention Strategy Marketing SaaS 93

Clouded Judgement

JANUARY 12, 2024

If we rewind the clock back to 2021, the venture funding market went crazy. Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. For founders - it’s perfectly ok to come to the conclusion that you don’t have product market fit.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

Outsourcing Services 123

Outsourcing Services Payment Methods Subscription Payment Features 123

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Strategy 92

Strategy Marketing Scale Software Review 92

OPEXEngine

OCTOBER 10, 2019

The Subscription Show is coming to Boston in a few weeks at the World Trade Center. The show is 100% focused on subscription models, operations, pricing, marketing and subscription-centric technologies, and organized by Subscription Insider. What to Expect at the Subscription Show. Hope to see you there!

Payment Features 40

Payment Features Subscription Payment Services Benchmarks 40

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. He noticed almost right away that it would be easy to re-package what they created for internal use as a product and sell it as subscription-based software. Acquisition by Sage. A similar shift has also occurred in their strategy after the acquisition.

Acquisition 83

Acquisition Data Scale Banking 83

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? was pretty simplified, mostly made up of annual or monthly subscriptions. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model.

Scale 205

Scale Finance Sales Hiring Scaling 205

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. The Valley of Death This Valley of Death graph shows quite a clear division in the market. PLG is about investing in product and data instead of sales and marketing.

Business Model 259

Business Model SaaS Payments Payments Headcount 259

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Oh yeah, that thing.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period. Email marketing.

Acquisition 63

Acquisition Retention Social Media Advertising 63

Baremetrics

MARCH 16, 2021

When choosing the right billing software for your subscription businesses, there are many things to consider. There are so many products in the market - if you don't know where to look, you could waste both time and money. Both also accept multiple forms of payments, including credit cards. Want to Reduce Your Churn?

Payment Solutions 59

Payment Solutions Payment Features Payments Merchant Services 59

ProfitWell

JUNE 27, 2019

From CRM software to coffee beans, shaving blades to designer gowns, recurring billing is the lifeline for every subscription business. It’s easy to see why—automatic charges for subscriptions are simple and convenient for customers and predictable and sustainable for companies. What is recurring billing?

Merchant Services 76

Merchant Services Payment Features Payments SaaS Payments 76

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 96

Product Marketing Metrics Customer Lifetime Value Marketing 96

Blulogix

FEBRUARY 11, 2024

Are you looking to enhance customer lifetime value, penetrate new markets, or transition to a subscription-based model? This evaluation should cover everything from your billing and subscription management systems to your data analytics capabilities and customer engagement platforms.

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 52

Acquisition Startup Technical Review Scale 52

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

Andreessen Horowitz

APRIL 23, 2024

Rocket Mortgage has 30 years of data around mortgages in different markets. The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Alex: The other side of the equation on customer acquisition is monetization. For both of you, subscription is a smaller-to-no piece of the story.

Payments 113

Payments Forecasting Payment Services Payment Solutions 113

User Pilot

APRIL 8, 2024

Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. The self-service model enables users to buy (or cancel) the subscription, implement the product, learn how to use it, and access support without talking to customer services teams.

Strategy 76

Strategy Business SaaS Customer Lifetime Value 76

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 90

Customer Lifetime Value Retention Marketing Scale 90

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Strategy 84

Strategy Marketing SaaS Customer Lifetime Value 84