SaaStr

FEBRUARY 25, 2025

Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline. Sessions often cover specific benchmarks for customer acquisition costs, churn rates, expansion revenue, sales efficiency, and other SaaS-specific metrics.

Sales Recruiting 193

Sales Recruiting Scale CTO Hire Sales Hiring 193

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. You only make money after your investors get their money back.

Software Review 278

Software Review Technical Review Acquisition Scale 278

SaaStr

MAY 6, 2021

Before Skilljar, Kathy Lord worked for 14 years growing Intacct; she’d brought the company from $2M in revenue through to an acquisition at just under $1B. Kathy used her interview with the founders to see how they responded to different points of view and find out what their “why” was. How to Find the Right CRO for Your Company.

Sales Hiring 305

Sales Hiring Sales Recruiting Interviewing Revenue 305

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. The post How to Make User Acquisition Practically Free with Lambda School (Video + Transcript) appeared first on SaaStr. Who has heard of Lambda School, out of curiosity? Thank you so much.

Acquisition 173

Acquisition Software Review Payment Methods Marketplace as a Service 173

SaaStr

JUNE 6, 2022

This interview with CNBC’s Ari Levy took place in February 2019, shortly after Plaid raised a Series C round at a $2.7B When asked about the acquisition, Perret commented, “People asked if we had an acquisition strategy. To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. billion valuation.

Banking 289

Banking Scale Acquisition Interviewing 289

SaaStr

NOVEMBER 8, 2022

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . Wang weaves together the narrative of the customer life cycle and employee life cycle, where many common threads exist — customer acquisition is similar to talent acquisition.

Underperforming Technical Team 246

Underperforming Technical Team Technical Review Acquisition Company Culture 246

SaaStr

JULY 7, 2022

In these instances, you will want to set up informational interviews with strong department heads external to your company in the areas where you’re not an expert. Compare the talent that you meet through informational interviews with the talent you have on your team. Mistake 2: Thinking your CFO is a glorified accountant.

Scale 278

Scale Sales Hiring Interviewing Engineering 278

SaaStr

APRIL 13, 2025

.” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. In the world of SaaS, conventional wisdom has long dictated that focus is paramount.

Startup 162

Startup Sales Hiring Underperforming Technical Team Cloud 162

SaaStr

NOVEMBER 25, 2023

Set and reinforce them early — as early as interviews. If you think about the customer acquisition funnel, you have the top, middle, and bottom. Jameson at Gong recently received a coconut in the mail with some pun about “being nuts if you don’t want to talk to me” from someone wanting an interview to be on his team. Guess what?

Sales Hiring 287

Sales Hiring Underperforming Technical Team Revenue Sales 287

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. Not one media interview, not one press release. Think about that.

Acquisition 163

Acquisition Sales Recruiting Scale Sales Hiring 163

SaaStr

APRIL 4, 2022

Performance Marketing: Performance marketing focuses on driving volume and velocity through owned and paid ‘always on’ programs for net new leads acquisition for self serve, SMB, and enterprise accounts horizontally. . Scale your alliance and solution partner marketing portfolio to amplify net new acquisition. .

Scale 279

Scale Revenue Scaling Marketing 279

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Seamless customer journey Owning the entire customer lifecycle from acquisition to retention eliminated disconnects between pre- and post-sales teams. Lets get into it.

Scale 108

Scale Sales Hiring Acquisition Customer Success 108

SaaStr

DECEMBER 6, 2021

For example, Pagey, our mascot, ended up videobombing me during an interview with CNBC. a cloud communication platform, since Twilio’s acquisition of Sendgrid in February 2019. What’s going to change? Are those changes positive? Will they help you to scale? Or will those changes get in your way?

DevOps as a Service 278

DevOps as a Service Scale Cloud Interviewing 278

SaaStr

SEPTEMBER 1, 2023

At SaaStr we’ve been super fans for a long time and a little ways back we did an amazing interview with CEO Andrew Bialceki here: Our 5 Interesting Learnings here: #1. 14 Month CAC CAC (Customer Acquisition Cost) is one of those metrics there are about 10,000 ways to calculate. 50k+ customers are growing almost 100% a year now.

Scale 289

Scale SMB Sales Hiring Interviewing 289

Tom Tunguz

OCTOBER 21, 2014

Top of the funnel content focuses on industry questions like the Top 5 Trends in Customer Support, or the Top 10 Interview Questions for Support Teams. So, much of the inspiration for the content came from interviews with different team members within the company. The third largest team is paid acquisition.

Scale 214

Scale Marketing Growth Hacking SaaS 214

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 158

Scale Acquisition Scaling Sales Hiring 158

SaaStr

AUGUST 17, 2022

Focus on logo acquisition. Much like Bill’s quotas and logo acquisition, Phil argues that it’s essential to build repeatability into your organization. The buyer used to have to jump through hoops: interviews, qualifications, and customization. Optimizing to get your buyer to the demo. Things that don’t work. Enterprise/SDR.

Sales Hiring 245

Sales Hiring Sales SaaS B2C 245

SaaStr

OCTOBER 16, 2019

Salesforce Essentials and Mission.org came by SaaStr HQ and did a pretty unique podcast interview with me. “Even if there is a payout — which is rare — there are parts of an acquisition no one really talks about. We talked a lot about exits. high quality). high quality). Jason doesn’t romanticize it anymore.”

Interviewing 178

Interviewing Acquisition Strategy 178

SaaStr

JUNE 21, 2024

You don’t end up saving time because you have to interview different firms and onboard them, and you still have to look through resumes, do back-channel references, take calls with them, and more. Many early sales reps, leaders, and founders are doing the initial customer acquisition.

Sales Recruiting 296

Sales Recruiting Sales Hiring Scale Outsourced Development 296

SaaStr

AUGUST 9, 2024

Determine the skills you want and how you’ll discover them in an interview. It’s not about marketing or user acquisition. Think about what you want a CSM to be: technical, customer-facing, or have industry experience. Every incremental hire with a small team matters, so it’s worth being clear on what you want.

Scale 296

Scale Sales Hiring Scaling Startup 296

Tom Tunguz

DECEMBER 17, 2018

Dropbox’s efficient customer acquisition is exceptional. Red Hat’s Acquisition - A Triumph of Open Source - We saw many massive acquisitions this year. The RedHat acquisition demarcates a new high water mark for open source.

Acquisition 158

Acquisition Interviewing Cloud Pricing 158

Intercom, Inc.

JULY 21, 2022

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

FastSpring

JANUARY 23, 2025

In this episode of Growth Stage, we interview Flippa CEO Blake Hutchison about how Flippa works, as well as insights on what you should know if you’re a digital business owner looking to sell your business. Podcast Full Interview: Audio Listen online or find it on more podcast services. Jump to video. | Jump to transcript.

Scale 120

Scale Entrepreneurship Scaling Underperforming Technical Team 120

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . But happy customers can not only expand your recurring revenue but also contribute to new conversions and acquisitions. . Unhappy customers can kill your growth engine.

SMB 244

SMB Sales Hiring Scale B2C 244

TurnKey Labs

NOVEMBER 16, 2023

Why did the recruiter bring a ladder to the interview? Welcome to the world of Talent Acquisition, where the pursuit of the perfect team is not just a goal — it’s an art. Because they heard the job was up-and-coming!

Acquisition 62

Acquisition Interviewing 62

Sales Hacker

APRIL 8, 2025

12:42 Lessons from selling servers that still apply to modern SaaS sales 15:02 Leading through M&A: Inside the culture clash and how Jeff rebuilt a team post-acquisition. The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders.

Scale 68

Scale Sales Hiring Scaling Revenue 68

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Let’s get started!

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

JUNE 12, 2024

Understanding the salary landscape for user acquisition specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Acquisition 52

Acquisition Artificial Intelligence Social Media Data Analysis 52

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 148

Software Review Technical Review Development Team Review Branding 148

How To Buy Saas

MAY 21, 2025

Modern ATS software automates tedious tasks like job posting, resume screening, and interview scheduling, freeing HR teams to focus on engaging with candidates. auto-emails, interview scheduling) to save time, and it has mobile apps (iOS & Android) so you can review applicants on the go. Breezy also offers automation (e.g.,

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Intercom, Inc.

SEPTEMBER 10, 2020

In the world of SaaS, this is usually in the form of unit economics : a customer lifetime value (LTV) to customer acquisition cost (CAC) ratio of greater than three, and a payback period of 12 months or less. You can also read a full transcript of the interview which has been lightly edited for clarity. Next comes go-to-market fit.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

User Pilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

SaaStr

JANUARY 24, 2024

So, they made some changes to the product, made acquisitions, changed pricing, packaging, messaging, and positioning alongside improvements in the sales organization. Then, after validating and building a good relationship with the executive team and board after a year, he shared his findings. The result?

Scale 278

Scale Sales Hiring Scaling Revenue 278

Intercom, Inc.

AUGUST 27, 2020

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. You can also read a full transcript of the interview which has been lightly edited for clarity. The subscription model has revolutionized virtually every industry. They also, generally speaking, reduce churn by 25%.

Scale 211

Scale Payments Payment Features Subscription 211