SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy?

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Acquisition Scale Strategy Software Review 59

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. For Kaspars Upmanis, founder of CakeHR and now VP Category Leader at Sage, having a clear understanding of what moves the business forward was the essential piece that allowed his team to deliver sustained growth. Acquisition by Sage. What is Sage HR?

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Acquisition Data Scale Banking 83

ProfitWell

SEPTEMBER 16, 2019

While both Hiten and I are big proponents of freemium, it’s definitely not the easiest business model to work with if you don’t understand how to make it work. Freemium is an acquisition model, not a revenue model. And there’s no other model that will get you those customers faster than freemium.”

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Acquisition Revenue Scale Retention 99

ProfitWell

JANUARY 13, 2020

There’s a question that every startup founder, subscription service provider, and ecommerce store owner, needs to ask themselves on a regular basis: Is this the most effective price for my product or service? Finding an effective price helps you solidify your position, build trust with your customers, and achieve your business goals.

Pricing 52

Pricing Subscription Payment Features Strategy 52

SaaStr

OCTOBER 26, 2022

Leaders like ZoomInfo and Paycom that combine strong growth with strong profits have seen their stock prices stay relatively high, often at 15x ARR still. Embedded fintech often has a price. #3. But user acquisition marketing isn’t being touched. Despite being freemium, Wix’s business model isn’t hyper efficient.

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Payments Payment Solutions Payment Methods SaaS Payments 220

ProfitWell

MAY 21, 2019

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. Acquisition for a SaaS company means signing up new, paying customers.

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Acquisition Retention Churn Pricing 70

SaaStr

JULY 27, 2022

Sales teams play a critical role in growing a business. But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. You need volume, not top expertise or the high salary price tag that comes with enterprise AEs. . Secret 4: Be Transparent About Pricing and Keep It Simple. .

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SMB Sales Hiring Scale B2C 189

Incredo

JUNE 25, 2019

You analyze your needs and the pricing plans and pay for the most comfortable one. Freemium business model is when you give your product to the users for $0, provide them with the basic value of your product for unlimited time but at the same time encourage them to become a paying customer in order to have access to more advanced features.

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SaaS Pricing Software Review Acquisition 236

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. They needed something now.

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Acquisition Software Review Payment Methods Marketplace as a Service 138

Clouded Judgement

MARCH 22, 2024

In it's truest form, ARR is used by pure SaaS business models to describe the aggregate annual value of the entire customer set. Many laude the SaaS business model because ARR is inherently predictable - you know what you’re revenue will be over the coming 12 months, and sometimes even further out than that.

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AI Revenue Cloud Technical Advisors 183

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Here’s a list of the top freemium pricing strategy resources: Table of Contents. When is freemium the right strategy for your business? Freemium success stories.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Stax

JANUARY 28, 2024

Long before the digital age, newspaper and magazine companies have been using the subscription model to create and retain a consistent readership for their publications. This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries.

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Payment Features Payment Methods Payment Solutions SaaS Payments 88

SaaStr

SEPTEMBER 20, 2023

Announcements of several blockbuster acquisitions, most notably from Adobe acquiring Figma, which was the highest valuation multiple offered in an acquisition for any software company at scale. So, let’s look at the tactics Bessemer Venture Partners portfolio companies have used to transition to a more efficient growth model.

Cloud 245

Cloud Payments Software Review Payment Solutions 245

Chart Mogul

APRIL 15, 2021

Keeping your pace of growth while going through an acquisition is difficult. For Kaspars Upmanis, founder of CakeHR and now VP Category Leader at Sage, having a clear understanding of what moves the business forward was the essential piece that allowed his team to deliver sustained growth. Acquisition by Sage. What is Sage HR?

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Acquisition Data Scale Banking 52

User Pilot

MARCH 25, 2024

An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value. When determining the multiple, a valuer should consider the sustainability, scalability, and transferability of the current business performance.

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SaaS Customer Lifetime Value Acquisition Metrics 92

Baremetrics

OCTOBER 22, 2020

Enter usage-based pricing. In this guide, we’ll take a deep dive into usage-based pricing, how it works and who it’s for. What is usage-based pricing? What are the advantages of usage-based pricing? What are the advantages of usage-based pricing? What are the downsides of usage-based pricing?

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SaaS Payments Pricing Scale Payment Services 80

Practical Advice on SaaS marketing

MARCH 5, 2012

Having lived through several acquisitions during my career in technology companies, I have some idea of what the folks at SuccessFactors (acquired by SAP last year) and Taleo (acquired by Oracle a few weeks ago) are going through. But offering customers a choice doesn't come without a price for the solution provider.

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Acquisition SaaS Finance Business Model 100

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.

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Business Model Scale Pricing Payment Methods 195

OpenView Labs

FEBRUARY 12, 2019

The knee jerk reaction to an increase in costs is often a price increase. Some years ago, I was sitting in the office of the VP of Pricing at a major manufacturing company. He was called out of our meeting by the CEO to explain to the board how he was going to protect margins by increasing prices. But is it a good idea?

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Pricing Customer Lifetime Value Business Model Acquisition 56

ProfitWell

AUGUST 15, 2019

Every successful software business I’ve come across has a stronghold on two things: who their customers are and where those customers find value in their product. They’re confident in their pricing strategy since they know it’s rooted in real data. What are pricing analytics? How pricing analytics improve profitability.

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Pricing Scale Acquisition Customer Lifetime Value 41

Subscription Flow

DECEMBER 15, 2023

For instance, subscription businesses observe customer retention rates, customer acquisition, and whatnot. The monitoring of these Key Performance Indicators (KPIs) or metrics impacts the economy of not only a company but the subscription business economy as a whole.

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Subscription Payment Features Healthcare Technical Review 59

Blulogix

JANUARY 5, 2024

Understanding these terms is crucial, as they form the building blocks of any subscription-based business model. Let’s explore the key definitions that every business owner, finance professional, and product manager should know. It’s a dynamic field that encompasses a wide range of terms and concepts.

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Subscription Payment Features Payment Services Payments 52

OpenView Labs

MARCH 26, 2019

The when becomes a critical input into designing your pricing model. Working with a large B2B SaaS company that has a long implementation and configuration cycle, we uncovered contradictions between their pricing and how the customer was getting value. They are as important as your customer acquisition costs (CAC).

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Pricing B2B Finance Consulting 62

Andreessen Horowitz

FEBRUARY 8, 2024

But building a sales compensation plan that both aligns your sales team’s compensation with your customers’ objectives and recruits top salespeople can be incredibly difficult in usage-based pricing. Determine where your sales team makes your customers more successful In usage-based pricing, value = usage. Minimum committed spend.

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Compensation Sales Recruiting Sales Systems Review 91

Incredo

JULY 14, 2019

or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”. To shed light on your doubts and questions, we have compared and analyzed the pros and cons of these two subscription pricing models , knowing how essential it is for your SaaS success. What is the subscription pricing model?

Payment Features 184

Payment Features SaaS Payments Payment Methods Payment Solutions 184

Subscription Flow

DECEMBER 1, 2023

Gross profit margins, customer acquisition expenses, manufacturing costs, and revenue growth are examples of metrics that may be used in a traditional business model that involves a one-time sale or a perpetual license. Cost of Acquiring Customers: You should aim for the lowest possible cost of customer acquisition.

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Subscription Payment Features Metrics Business 59

ProfitWell

AUGUST 8, 2019

For years, I’ve seen companies start their pricing journey by simply pulling a number out of their hat and calling it a day. Some get close, guided by their competitors’ prices (which were likely pulled from their own hats). We’ve talked before about pricing strategy being like a dartboard. What is price optimization?

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Pricing SaaS Payments Payment Services Payment Methods 40

User Pilot

APRIL 10, 2023

Both models allow users to experience the product value without satisfying all their needs. The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. Freemium is a business model which gives users free access to the product. Book the demo !

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Strategy SaaS Onboarding Marketplace as a Service 79

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 136

Software Review Technical Review Development Team Review Branding 136

OpenView Labs

AUGUST 20, 2019

But what you may not know is how dramatically the product has changed over the last twenty years, or that the company recently implemented a truly comprehensive pricing and packaging update. They shared their story of tackling pricing and packaging after ten years without any updates (something they do not recommend, by the way).

Pricing 42

Pricing Development Team Review Technical Review Software Review 42

User Pilot

APRIL 29, 2024

The SaaS business model is heavily dependent on sustaining an ongoing customer relationship. Ultimately, with customer acquisition costing up to 7 times more than customer retention, ensuring your customers renew their subscriptions is central to your business’ success. Why is SaaS renewal management important?

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SaaS Payments Business SaaS Payment Solutions 79

Practical Advice on SaaS marketing

AUGUST 8, 2015

And you’ve been racking up customer acquisition costs all along the way. The SaaS customer acquisition machine That’s exactly how the software-as-a-service (SaaS) business model is supposed to work. Of course, the machine only works if the paying customer sticks around long enough to recover your acquisition costs.

Payment Solutions 124

Payment Solutions SaaS Payments Payment Features Payment Services 124

ProfitWell

NOVEMBER 6, 2019

It’s no wonder more and more companies are shifting to a subscription business model. But before you do, let’s take a look at some of the basics of the subscription revenue model and why it works across such a wide range of businesses. What kinds of businesses use a subscription revenue model?

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Payment Features Payments Subscription Revenue 74

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain. What is the pricing strategy in GTM?

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Strategy Marketing SaaS Customer Lifetime Value 82

SaaStr

JANUARY 5, 2023

They then overhauled their pricing and packaging to grow alongside their infrastructure and customers. . And if NRR drags while GR remains high, what changes might you make to your business model? Looking back vs. looking forward. Gross Retention. Are customers churning? And if so, why? Are customers renewing and buying more?

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Sales Hiring Acquisition Forecasting Outsourced Development 40

User Pilot

JUNE 20, 2023

As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation. How is it aligned with your organization’s vision , strategy, and business model? Look at how they price and market their product. Who is the target audience?

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Underperforming Technical Team Social Media Scale Interviewing 85

Sixteen Ventures

AUGUST 14, 2022

You want NRR to be over 100%, because that means – in theory – you could turn off new customer acquisition and the company wouldn’t just continue to generate revenue, but would actually grow. If you added more than you lost, you will have “retained” greater than 100%. Talk about efficient growth! Hacks and Tricks to Improve NRR.

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Customer Success Investment Sales Hiring Retention 97