OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Here’s a list of the top freemium pricing strategy resources: Table of Contents. A Look at the Impact of Freemium Pricing on SaaS Products. That is the question.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. This is why the consumption players (Snowflake, Mongo, Confluent, Azure, AWS, etc) so more variability in the macro slowdown. Buyers are also experimenting on vendors.

AI 183

AI Revenue Cloud Technical Advisors 183

Baremetrics

OCTOBER 28, 2021

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! You may have noticed some exciting things happening here at Baremetrics.

AWS 94

AWS Forecasting Onboarding Finance 94

The Angel VC

FEBRUARY 20, 2016

At that point it becomes a lot harder because the next set of customer acquisition channels will likely be much more expensive. So if you start an online shop, offer products at a loss, get listed on some of the biggest comparison shopping sites and do some affiliate marketing, you can easily get to tens of millions in revenue.

Scale 192

Scale Scaling SaaS AWS 192

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. Pricing Changes. There is currently a surge in usage-based pricing and other creative pricing strategies.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

OpenView Labs

FEBRUARY 2, 2021

Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. Content marketing will drive user acquisition. More SaaS companies will move to usage-based pricing. And that takes us to the next marketing trend… 2.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? Beware, though, your buyer has a vested interest in what you do post-acquisition and might entice you to stay with favorable terms.

Startup 52

Startup Acquisition SaaS Scale 52

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? Beware, though, your buyer has a vested interest in what you do post-acquisition and might entice you to stay with favorable terms.

Startup 52

Startup Acquisition SaaS Scale 52

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

Tom Tunguz

JANUARY 9, 2013

Because of the competition, tablet prices are plummeting - I saw a $49 7inch tablet ( and some were giving Nexus 7s away for free with subscription. The fastest path to that end for incumbents is acquisition of startups like these. Hardware competition is cut-throat. Walking through the halls of CES, every Android phone is identical.

Startup 100

Startup Outsourced Development AWS Marketing 100

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Partner acquisition. There are three different types of products designed to enhance partner acquisition. There are five different functions that partner tech can help to optimize.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

SaaStr

SEPTEMBER 12, 2019

At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things. So, define it.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

OPEXEngine

JUNE 11, 2020

SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. The product is hosted by the vendor or a 3 rd party (like AWS). In addition, it affects cash flow. It changes sales and marketing organizations and their execution.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Pricing wars are another source of margin compression. While it’s true that there are no bad margins, you maximize them when your product ranks high on the buying hierarchy of functionality, reliability, convenience, and price.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Andreessen Horowitz

SEPTEMBER 25, 2023

They want to do it, but there are all these hurdles in the way and the price is huge. Ali: This is why we did the acquisition of Mosaic. It will be like AWS, GCP, and Azure. Is it the product line? Is it the business line? There is huge politics going on inside the large enterprise. It’s hard and requires a lot of GPUs.

AI 113

AI Enterprise Artificial Intelligence Generative AI 113

Tom Tunguz

NOVEMBER 4, 2014

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

Pricing 120

Pricing Startup SaaS Payments Payment Methods 120

Andreessen Horowitz

SEPTEMBER 22, 2023

When you go public, your company’s performance suddenly has a real-time scoreboard: your stock price. It’s easy to think that high growth can make up for a low stock price, especially for founders at fast-growing late-stage startups that are still burning cash. They’re a disaster.” In Crowdstrike’s case, it did.

Travel 115

Travel Forecasting Pricing Scale 115

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Both free and paid users need on-demand access to support. How do these growth models differ?

SaaS 80

SaaS Acquisition Onboarding Retention 80

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

JUNE 1, 2021

One of the challenges with that, one of the requisites, in order to start charging money, is you have to come up with a price. At the time we had to make the pricing decision, we didn’t have the six MBAs yet. ” “Yep, we need a price.” Number one, can we sell this thing at any price? We did that.

Part-Time VPE 241

Part-Time VPE Technical Cofounder CTO Hire New CTO 241

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. You can use it to refine your marketing , differentiation , and pricing strategies. Customer Acquisition Cost (CAC) is the average cost needed to acquire a customer. Here are a few examples.

Underperforming Technical Team 91

Underperforming Technical Team SaaS Onboarding Retention 91

Chart Mogul

DECEMBER 6, 2023

Pricing experimentation will soar Ingrid Bonde Åkerlind , Principal at Oxx “As software tooling consolidation pressures continue, and driving growth from new customer acquisition alone remains difficult, companies will continue to look to pricing and packaging to grow revenue in existing accounts.

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

FastSpring

DECEMBER 21, 2020

How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition. But I do enjoy running an awful lot. So, everything.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. The pricing for SaaS is much more complicated. The other dimension you need to think about is the product complexity.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 217

Scale Leadership Strategy Technology 217

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. While that’s the case, paid advertising was always a key—and highly effective—component of Buildium’s customer acquisition strategy.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JULY 1, 2020

Patrick Campbell’s got thousands of SaaS companies and pricing and issues. There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. He’s going to tell you what they see.

Merchant Services 189

Merchant Services Scale Sales Recruiting Sales 189

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite. Conversely, if your CAC payback is six months but you churn most of your customers by month three, you’ll never recoup acquisition costs.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

OpenView Labs

MAY 5, 2021

You can often see these types of feature segmentations detailed on open-source pricing pages, as with GitLab and HashiCorp. The cloud-managed services also have different pricing models in several of these cases, with per-node pricing on the enterprise offerings, but consumption-based pricing in the managed service.

Business 52

Business SMB Scale DevOps as a Service 52

Chart Mogul

DECEMBER 22, 2021

We also added support for relationship invoicing, recurring components, cancellations, discounts, differential pricing, and the option to exclude tax from your MRR calculations. This year, we also migrated ChartMogul to AWS cloud. The new integration now lets you audit your billing data within ChartMogul’s Data Platform.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. Do I have to remove the price tag?), Jonathan Naccache, Webistry.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 135

Scale Acquisition Scaling Sales Hiring 135

SaaStr

AUGUST 26, 2022

What’s their acquisition channel? I’m going to get the numbers wrong, I think Amazon has 10,000 open positions out in AWS. Frankly, product and even engineering, marketing, and sales are all pretty darn similar at a price point. I try to do it from a founder’s perspective, and you can learn from these.

Sales Hiring 223

Sales Hiring Scale Sales Recruiting Scaling 223

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

Sales Hacker

OCTOBER 7, 2021

Option 1: Early in my career, I was asked my opinion about enterprise pricing for a new product. Laura leads and empowers a team that never stops shattering revenue goals at the number one price reporting agency in the protein space. I got on the phone with the prospect to negotiate final pricing and my deal absolutely fell apart.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40