OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. HubSpot now offers freemium versions of their CRM, Marketing and Sales products. Here’s a list of the top freemium pricing strategy resources: Table of Contents.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Baremetrics

OCTOBER 28, 2021

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! Marketing Team As our product continues to expand, so does our marketing team. So that’s pretty important.

AWS 94

AWS Forecasting Onboarding Finance 94

Tom Tunguz

JANUARY 9, 2013

Because of the competition, tablet prices are plummeting - I saw a $49 7inch tablet ( and some were giving Nexus 7s away for free with subscription. Clearly, the market winners will pursue the last option. The fastest path to that end for incumbents is acquisition of startups like these. Hardware competition is cut-throat.

Startup 100

Startup Outsourced Development AWS Marketing 100

The Angel VC

FEBRUARY 20, 2016

At that point it becomes a lot harder because the next set of customer acquisition channels will likely be much more expensive. So if you start an online shop, offer products at a loss, get listed on some of the biggest comparison shopping sites and do some affiliate marketing, you can easily get to tens of millions in revenue.

Scale 192

Scale Scaling SaaS AWS 192

ProfitWell

SEPTEMBER 10, 2020

The market is growing at 30% per year. Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. Pricing Changes. Finally, we have customer acquisition cost.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Sales Hacker

MARCH 29, 2021

PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Keystone Partner Software: the PRM and the CRM.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

SaaStr

SEPTEMBER 12, 2019

After that I went and led go-to-market at Parse. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. When I started, they only had voice.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

OPEXEngine

JUNE 11, 2020

It changes sales and marketing organizations and their execution. SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. The product is hosted by the vendor or a 3 rd party (like AWS). Different Models Affect Sales & Marketing.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Pricing wars are another source of margin compression. While it’s true that there are no bad margins, you maximize them when your product ranks high on the buying hierarchy of functionality, reliability, convenience, and price.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Andreessen Horowitz

SEPTEMBER 25, 2023

They want to do it, but there are all these hurdles in the way and the price is huge. Ali: This is why we did the acquisition of Mosaic. I did not unleash our sales force and go to a market of 3000 people to sell the thing we bought because we just can’t satisfy the demand. It will be like AWS, GCP, and Azure.

AI 109

AI Enterprise Artificial Intelligence Generative AI 109

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Early monetization characterizes also the marketing-led growth model. Let's dive in!

SaaS 80

SaaS Acquisition Onboarding Retention 80

Andreessen Horowitz

SEPTEMBER 22, 2023

When you go public, your company’s performance suddenly has a real-time scoreboard: your stock price. It’s easy to think that high growth can make up for a low stock price, especially for founders at fast-growing late-stage startups that are still burning cash. They’re a disaster.” In Crowdstrike’s case, it did.

Travel 111

Travel Forecasting Pricing Scale 111

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. In this top-rated session Dharmesh Shah, cofounder and CTO of HubSpot, shares how he and his co-founders broke all of the “rules” and ended up creating an entirely new category of marketing software.

Part-Time VPE 228

Part-Time VPE Technical Cofounder CTO Hire New CTO 228

Tom Tunguz

NOVEMBER 4, 2014

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

Pricing 120

Pricing Startup SaaS Payments Payment Methods 120

Chart Mogul

DECEMBER 6, 2023

Capital will return to SaaS markets, and M&A activity will accelerate Yoram Wijngaarde , CEO and Founder of Dealroom “VC investment into SaaS companies could start growing again in 2024. 3-5 year) return of capital to tech markets, including VC. Private GPTs (intranet AI-powered knowledge bases) will become a thing too.”

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

User Pilot

APRIL 21, 2023

Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues. To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Their choice depends on your goals. Here are a few examples.

Underperforming Technical Team 92

Underperforming Technical Team SaaS Onboarding Retention 92

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. So, we saw them and worked with them to develop that enterprise route to market.

Scale 215

Scale Leadership Strategy Technology 215

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

MAY 5, 2021

For this post, I’m going to get into the business decision to be (or not be) a Commercial Open-Source Software (COSS) company, as well as how to think through whether open source will provide a strategic advantage for your go-to-market motion. And yet on-premise deployments are still very common, especially the enterprise.

Business 52

Business SMB Scale DevOps as a Service 52

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period).

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

JULY 1, 2020

She’s one of the best marketing leaders I’ve known. Patrick Campbell’s got thousands of SaaS companies and pricing and issues. There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Jason Lemkin: Was it sales or marketing?

Merchant Services 181

Merchant Services Scale Sales Recruiting Sales 181

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. What’s their acquisition channel? Transcript. What’s their NRR?

Sales Hiring 213

Sales Hiring Scale Sales Recruiting Scaling 213

Chart Mogul

DECEMBER 22, 2021

We also added support for relationship invoicing, recurring components, cancellations, discounts, differential pricing, and the option to exclude tax from your MRR calculations. This year, we also migrated ChartMogul to AWS cloud. The new integration now lets you audit your billing data within ChartMogul’s Data Platform.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. Do I have to remove the price tag?), Let’s face it.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 132

Scale Acquisition Scaling Sales Hiring 132

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40

SaaStr

OCTOBER 25, 2019

Pricing? * Some of the questions I would ask are, who is your market? Harry Stebbings: Is it also challenging in terms of pricing, given the fact that one has to have consistent pricing, but also you might actually not have optimal value extraction for the product dependent on who’s using it and what sector they’re in.

Sales Hiring 111

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 111

OnStartups

JULY 7, 2021

So HubSpot today is like a 25 or 30, I don't know whatever the market cap is. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

So HubSpot today is like a 25 or 30, I don't know whatever the market cap is. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40