How To Buy Saas

MAY 21, 2025

Pros Extensive Job Board Integrations: Workable lets you advertise jobs on hundreds of job sites and niche boards in a single step, greatly expanding your candidate reach. Greenhouse has separate modules for Onboarding and CRM that can be added, making it a comprehensive talent acquisition suite.

Systems Review

Chart Mogul

FEBRUARY 13, 2025

Consistent outreach, targeted messaging, and a clear value proposition will drive customer acquisition and fuel your growth. At this stage, budgets are tight, and spending heavily on advertising or content production doesnt seem like a good investment. To grow your subscriber base, you need strong marketing and sales.

Scale

Buffer Resources

OCTOBER 28, 2024

Paid advertising tools It can be easy to burn through your paid ads budget without seeing results. That's where paid advertising tools come in handy. Plus, curated "top picks" showcase winning ads from various industries, giving you a shortcut to what's working right now in paid advertising.

Social Media

Neil Patel

JULY 1, 2025

Some handle their advertising responsibly, but others bid on your branded terms, mimic your ads, and collect commission on traffic you should have earned instead of driving new traffic. Advertisers can’t monitor every impression or every bid. Use In-app protections The platforms you use to advertise can help prevent ad hijacking.

AI Search

FastSpring

JUNE 27, 2025

Open Up User Acquisition Analytics by Linking Ads to Your Web Store Direct player relationships open up the opportunity to run user acquisition (UA) campaigns that give more power back to you, the publisher. And according to a Harvard study , increasing retention (via loyalty) by just 5% delivers 25% to 95% higher profits over time.

Mobile

Sales Hacker

AUGUST 5, 2025

So it just happens that in an e-commerce hardware business, the levers at your disposal are more digital in nature, like marketing, acquisition, the funnel, the product, data, of that stuff. So self-serve, funnel, acquisition, marketing, all of that stuff. And it just happens that that was an e-commerce company.

Scale

How To Buy Saas

JUNE 26, 2025

Continuous News & Improvements: The press page shows multiple press releases about acquisitions and product updates – e.g., ProProfs acquiring WebinarNinja in 2024 and Qualaroo in 2020. The company behind it is stable, growing, and committed to innovation (as evidenced by acquisitions and new features).

Technical Review

User Pilot

MARCH 5, 2025

Adobe Experience Cloud Salesforce may lead the CRM market, but Adobe Experience Cloud is a strong contender with standout features like personalized content delivery, advanced analytics, and seamless integration across marketing and advertising channels. Adobe dashboard.

Software Review

SaaStr

JULY 3, 2025

✨ Lemkin (@jasonlk) July 1, 2025 The Adobe Acquisition That Got Away Remember when everyone mocked Adobe for “overpaying” at $20B? Exit Despite Harry calling it “encouraging,” Jason found Melio’s acquisition “discouraging”: $153M ARR with a trailing 127% CAGR (!) .” Like, ever.”

Scale

Sales Hacker

MAY 13, 2025

In 2003, Michael founded Right Media – the world’s first open exchange for digital advertising. He served as Chairman and CEO of the company until its acquisition by Yahoo! he was responsible for the operation of the global advertising marketplaces organization. in July 2007. At Yahoo!, I sold ads there.

AI Search

OpenView Labs

DECEMBER 18, 2023

GTM Partners names some of these approaches, including: Product-Led Growth (PLG): Centers around the product itself driving customer acquisition, expansion, and retention. Contextual Advertising : Focus on aligning your advertising content with the context of the web page the user is engaged with.

B2B

Sales Hacker

MAY 27, 2025

CRM systems, marketing automation systems, a BM platforms intent systems, B2B advertising systems. To pandemic, I think really shifted perspectives and opened eyes up, investor eyes, all eyes to the power of CS and the importance of looking at CAC payback periods above just a pure acquisition line. So data from. Who are they?

Technical Review

Buffer Resources

NOVEMBER 7, 2024

Advertising 4.4. Customer acquisition 4.7. Unfortunately, these tools won’t reveal targeting rules your competitors use, but you’ll still get a solid idea of how many ads they’re running and perhaps get inspiration for your own advertising efforts. Share of Voice 3.2. Sentiment 3.3. Key topics 3.4.

Social Media

Neil Patel

JUNE 27, 2025

CPL (Cost Per Lead) $3–$15 (depends on industry and form friction) CPA (Cost Per Acquisition) $20–$50 for ecomm, higher for SaaS These are ballpark figures. Your Instagram advertising costs shift based on your ad campaign settings, target audience, and how your ads perform. More advertisers = more competition = higher CPMs and CPCs.

Benchmarks

Neil Patel

JUNE 19, 2025

Ensuring your CRM, site tagging, and consent models are set up and properly integrated with your website and other tools will make sure you have an edge in your Google Advertising audience building. This gives advertisers more flexibility across keyword targeting and intent levels.

AI Search

User Pilot

JUNE 25, 2025

So early on, focus on expanding your user base with low-friction models like freemium apps or in-app advertising to monetize your apps effectively. Set up systems to continually track how app users behave, user retention , lifetime value , acquisition cost , and churn to measure success. ad-supported to $22.99

Payments

Sales Hacker

APRIL 22, 2025

She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. She’s deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention.

AI Search

Neil Patel

MAY 30, 2025

Digital Advertising to Expand Your Customer Base Ad networks like Google, LinkedIn, and Facebook ads amplify your inbound marketing efforts, helping you reach more prospective customers faster. For B2B marketers, advertising is essential. Which channels and campaigns have the lowest customer acquisition cost (CAC) and the highest ROI?

Social Media

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition

Tom Tunguz

JUNE 22, 2022

The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. On the left web3 app marketers (advertisers) gather analytics on their users. Advertisers seek to optimize their marketing funnels.

Blockchain

Neil Patel

DECEMBER 31, 2021

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. What Are the Benefits of Personalized Advertising for Paid Search?

AI Search

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. per customer = $2.00.

Acquisition

Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition

User Pilot

AUGUST 30, 2024

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

Advertising

SaaStr

MAY 25, 2022

Advertising is not inherently profitable. Unlike traditional business models, don’t look at advertising as the solution to customer acquisition. Once you have that, every new user is a little easier to acquire than the one before. Key takeaway. Think about the economics of your business as a powerful weapon for long-term growth.

Scale

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. That’s an expensive mistake if you make the wrong investment.

Technical Review

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition

SaaStr

MARCH 15, 2024

Vimeo has never had any advertising, so how did they make money? They top out of what you can do in advertising and rev share on YouTube. Customer acquisition. Vimeo has spent a fair amount historically on advertising, primarily to fuel the more prosumer individual online subscription business. By being a video platform.

AI Search

Tom Tunguz

JUNE 13, 2022

For example, most web3 companies don’t consider tokens as a cost-of-customer acquisition , but they ought to be. Incentivized token drops, Discord lifecycle messaging, cross-application promotion (reminiscent of mobile apps cross-advertising). Token efficiency accounting isn’t widespread. But it will soon.

Startup

Tom Tunguz

JUNE 16, 2022

Third-party cookies enable marketers to advertise to users who they haven’t “met” online yet. For a thousand web3 apps to bloom, paid acquisition channels must succeed. Web2 marketing channels don’t apply because they employ third-party cookies, a technology Google will phase out at the end of 2022.

Blockchain

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?

Acquisition

Tom Tunguz

NOVEMBER 9, 2019

This acquisition portfolio spans search, advertising, social media, events, podcasts, ebooks, outbound calling, and many other techniques. Demand generation marketers serve a different role. Demand generation marketers acquire leads using a portfolio of techniques. They use software and tools to find potential buyers.

Scale

The Angel VC

OCTOBER 3, 2017

It’s hard enough to calculate historic CACs for different acquisition channels with a high degree of accuracy. At that point, the biggest thing standing between you and building a $100M+ business is finding scalable and profitable customer acquisition channels. What's more, the real question is not "What are your CACs?"

Scale

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition

Tom Tunguz

JUNE 27, 2022

Token grants cost 4-7x than traditional customer acquisition techniques. Virtual wallets enable web2 marketers to advertise and measure ad performance across the web2/web3 divide. Funnel optimization for web3 companies will become critical to their success.

Blockchain