The Web3 Marketing Stack: The Next Big Wave in Crypto
Tom Tunguz
JUNE 22, 2022
The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. On the left web3 app marketers (advertisers) gather analytics on their users. Advertisers seek to optimize their marketing funnels.
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