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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

HubSpot recently changed its interview process to try and help maximize tenure and employee retention at the executive level. A 50 / 50 executive balance helps maintain culture while bringing in fresh perspectives. I think that helped a lot.” It can make all the difference.

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The Real Question for Outcome-Based Pricing Is If It Will Stick

SaaStr

Simply that outcome based pricing may be exciting to VCs who think it unlocks more TAM and budget, and it may seem exciting to founders and execs who think it will help them grow deal size. The customer quickly moved to a fixed contact. What do I mean? But at the end of the day, 99% of us have to use proven, organic price points.

Pricing 274
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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer Resources

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. This took more legwork, but it helped maximize the traction of that release.

Marketing 110
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How Dialpad Hit $300M ARR by Building Their Own AI Stack: 5 Key Learnings

SaaStr

AI Should Augment, Not Replace A key insight from Dialpad’s journey is that AI works best when it enhances human capabilities: Focus on assistance : Their AI coaching features help sales and support teams improve, rather than replace them Handle simple tasks : AI can take over routine queries, freeing humans for complex problems Measure human (..)

AI 261
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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. This buyer’s guide will cover: Buying Considerations.

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Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

Buffer Resources

These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.  Features like tags and a Kanban board view make it easy to organize this library, helping you turn it into a flexible space that works for you.

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SaaStr Annual + AI Summit 2025 is Next Week! Everything You Need to Know Before You Go!

SaaStr

This comprehensive guide will help you navigate this expansive event and make the most of your experience. This is often where some of the most valuable connections happen as people reflect on their experiences and exchange contacts before departing.

AI Search 187
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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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How ZoomInfo Solves Recruiting Pain Points

To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. Download the eBook to see how ZoomInfo has helped alleviate recruiting pain points.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Intent Signal Data 101

Intent signal data can help. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? What exactly is first-party, second-party and third-party data?