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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. It was founded by three developers who owned a consulting firm previously, helping startups come to market. There’s a continuum playing itself out.

Scale 256
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. Naturally, demand is going to lead to a ton of supply. That’s unbelievable!

Scale 230
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Thanks to Google Cloud for Startups, HiBob, Quotapath, Spendflo, and Toplyne for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Startups are solving the world’s important challenges with agility, innovative technology, and determination. Join these incredible companies to experience all the value of SaaStr!

Cloud 208
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Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023!

SaaStr

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Make is the leading visual platform for anyone to design, build, and automate anything – from tasks and workflows to apps and systems – without coding.

Scale 195
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How Should You Staff Your Startup in 2023

Tom Tunguz

What percent of headcount is in sales & marketing? Sales & Marketing are a different story. Startups operate with a broader variance with commercial teams : Canva & Databricks should paint the ends of the spectrum. On average, 20% of headcount is sales & marketing.

Headcount 250
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Dear SaaStr: What Are The Biggest Problems You Face as a Startup Founder?

SaaStr

Dear SaaStr: What Are The Biggest Problems You Face as a Startup Founder? Later, once you have a brand, you’ll be competing with Hot Startups nipping at your heals for top VPs. As you finally begin to scale, you’ll have enough revenue to hire some great folks, but not enough to build very redundant teams. It never ends.

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Top SaaStr Content for the Week: Cloudflare’s CRO, Figma’s VP of Sales, Workshop Wednesday, Brex’s GM of Startups and more!

SaaStr

SaaStr 638: Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ with Cloudflare CRO Chris Merritt  2. SaaStr 639: Scaling a SaaS Sales Team While Building Culture with Figma VP of Sales Scott Pugh   3. SaaStr CRO Confidential: Brex GM of Startups Lucas Fox on Customer Retention and Expansion 2.

Scale 204