2023 Was The Year of Hiding Inside the Base. 2024 Has to Be The Year of Growing It.
SaaStr
DECEMBER 11, 2023
So there’s a perhaps obvious conversation everyone should be having, but isn’t: “Look, in 2023 we basically hid inside our existing customer base. Track that metric religiously in 2024. And maybe take renewals away from sales — if they took it too far in 2023. We saw way too much abuse here in 2023. Incent it.
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