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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

While hardly the only vendor doing automated product insights, UserTesting has been doing it for quite a while (founded way back in 2007) and doing it well, with over 2,100 customers including many tech leaders. Stuck with per-seat pricing from 2007-2020, but added flex pricing in Q4′ 2020 — and quickly went to 20% of revenue.

Scale 213
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In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? You can see our path there above from Google Trends. No real Mini-Brand until early 2007. link] pic.twitter.com/1CuQoc2rcf. — Harry Stebbings (@HarryStebbings) January 26, 2017.

Branding 279
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The Four Key Trends of the Startup Acquisition Market

Tom Tunguz

Given this state of affairs, it’s a good time to take stock of the major trends in the startup market. 2014 will reach about $25B, placing third behind the amounts set in 2000, $92B, and 2007, $33B. I’ve observed four: The total number of startup acquisitions has remained relatively constant over the past 14 years.

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How Healthy is the SaaS IPO Market?

Tom Tunguz

The shift has been revolutionary both in software delivery as well as sales. By 2007 there were five IPOs and that number crested at nine in 2013 and 2014. Like any other sector, SaaS IPOs are affected by broader macro trends, and we’re likely seeing some of that in the number of offerings declining over the past 24 – 36 months.

Marketing 101
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Why Personas Are Critical Product Development and Go To Market Tools for Startups

Tom Tunguz

Analyst Reveal trends in data Create and propagate data silos Visualization tools, Spreadsheets, BI. The term data steward was coined in 2007, but the term hasn’t seen nearly the level of adoption garnered by data scientist. This continuity of personas creates alignment from product planning through to customer sales and success.

Startup 100
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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

Jason : You came up with the crazy idea to start Veeva in 2007, just before the worst two years that we’ve experienced in the industry, ’08 and ’09. If you take this ability to not follow the herd and the experience, you can spot trends. ” I have apples for sale. Jason : Sales efficiency goes down.

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Get Ready: Home Improvement Startups are Set to Surge at the Fastest Pace than ever Before

The Marketing & Growth Hacking Publication

Now, this is supposed to be the biggest yearly increase since our final quarter of 2007 when it was a time of great recession and homeowners were planning to spend maximum on different renovations. And it couldn’t only boost the industries that offer such solutions but also impact on the broader economy.

Startup 40