Trending Articles

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The Great Flattening: Growth Rates for B2B Leaders from 2020-2025

SaaStr

What the revenue trajectories of Snowflake, Shopify, Okta, and Twilio tell us about the new normal in B2B and SaaS. Remember when 100%+ growth was table stakes for SaaS startups? When VCs would literally walk away from any SaaS company not doubling revenue year-over-year? That’s still there in the top AI start-ups. But outside of Palantir, not in any of the classic public SaaS companies.

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DFW SaaS Meetups & Community Resources Everyone Should Know

SaaS Metrics

DFW SaaS connects over 500 local SaaS leaders through monthly events that deliver industry insights and strategic networking opportunities. As part of the SaaStock Local network, you’ll gain access to global resources while maintaining a local focus. You can sign up on their website to receive event updates, contribute as a speaker, Read more The post DFW SaaS Meetups & Community Resources Everyone Should Know first appeared on SaaS Metrics.

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Dear SaaStr: What Are The Top Worries Founders Have As They Start to Scale?

SaaStr

Dear SaaStr: What Are The Top Worries Founders Have As They Start to Scale? B2B SaaS founders tend to share a lot of common concerns, especially as they navigate the different stages of growth. Here are some of the big ones I’ve seen repeatedly: 1. Customer Concentration Risk: Founders often worry about having too much revenue tied to a single customer.

Scale 235
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The Rise of the Agent Manager

Tom Tunguz

If 2025 is the year of agents, then 2026 will surely belong to agent managers. Agent managers are people who can manage teams of AI agents. How many can one person successfully manage? I can barely manage 4 AI agents at once. They ask for clarification, request permission, issue web searches—all requiring my attention. Sometimes a task takes 30 seconds.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Stop monitoring systems; start monitoring outcomes

Intercom, Inc.

When millions of conversations flow through your platform daily, reliability isn’t just a technical metric – it’s the foundation of customer trust. At Intercom, where our AI Agent Fin resolves millions of customer inquiries autonomously, reliability starts with one essential question: Can our customers do the job they’re hired us to do? This question has led us to develop what we call “heartbeat metrics” – vital signs that instantly tell us if our systems are truly serving their purp

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Behavioral Segmentation in SaaS: Types, Examples + How to Get Started

User Pilot

What’s your primary goal with Behavioral Segmentation? Understanding your main objective helps tailor the approach to user behavior analysis. Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities.

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Dear SaaStr: My Customer Hasn’t Paid. When is it Worth it to Hire a Collections Agency?

SaaStr

Dear SaaStr: My Customer Hasn’t Paid. When is it Worth it to Hire a Collections Agency to Get The Money? Never. I know it’s frustrating, but if you’ve turned off the app and they still won’t pay, it’s just time to move on. It’s almost never worth it to hire a collections agency in SaaS. Here’s why: It destroys the relationship.

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From Silos to Synergy: The Data Dictionary as CS Operations Key to Unifying the Customer Journey

Valuize Consulting

In a previous article, we dissected the three critical data challenges that often cripple Customer Success (CS) Operations: the security ambush, the hydra of disparate data models, and the subjectivity of customer health definitions. These aren’t just abstract problems; they are daily frustrations that undermine the incredible work CS Operations teams do, directly impacting your ability to deliver efficient processes, reliable reporting, and a truly effective Customer Success Platform (CSP

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Clouded Judgement 7.11.25 - Market Musings

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Random Market Musings The last few posts have been more focused on AI developments, so I wanted to take some time this week to give a broader macro update. It’s hard to believe, but the Nasdaq and the S&P 500 are both sitting at fresh all time highs.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Where to be: The must-attend events for customer revenue leaders in the second half of 2025

ChurnZero

Quick Summary: Customer success events in 2025 are back in full force, with top picks covering AI innovation, GTM strategy, and post-sale growth. This guide breaks down the most impactful conferences for CS leaders to prioritize based on goals, budgets, and cross-functional alignment. In-person events are officially back, and not surprisingly, CS is leading the charge.

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MongoDB at $2B+ ARR: 5 Epic Learnings from Q1 2026 That Every B2B Leader Should Study

SaaStr

MongoDB recently dropped its Q1 2026 results, and well … Mongo is back. At $549M quarterly revenue (22% YoY growth), they’re proving something important: you CAN still grow 20%+ at massive scale. Here are 5 top takeaways every B2B leader should internalize: 1. The “Growth Re-Acceleration” Playbook at $2B+ Scale The Numbers: After moderating to 19% growth in FY2025, MongoDB bounced back to 22% in Q1 2026.

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20 Welcome Email Templates and Real-life Examples

User Pilot

I’ve tested a ridiculous number of SaaS products over the years, which means I’ve ended up in just as many onboarding sequences. After going through thousands of these customer email templates, I’ve got a clear sense of what makes a welcome email worth opening (and what makes it easy to ignore). So, I put together this guide where you can find templates you can swipe, and real-life examples with notes on what they do well and what could be better.

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Embedded Payments and Their Role in Subscription Commerce

USIO

Getting paid needs to be as frictionless as how you serve your customers. That’s where embedded payments come in. Whether you’re building a SaaS product, launching a curated box service, or running a subscription model, embedded payments aren’t just a backend upgrade. They’re the silent force behind a seamless user experience and a more scalable business.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Scale Smarter with Kubernetes: A SaaS Platform for Growth

SaaS Metrics

For SaaS companies, growth is both a goal and a technical challenge. As user bases expand and demand surges, platforms must deliver consistent performance, rapid feature releases, and bulletproof reliability, without compromising cost control or developer agility. However, many organizations quickly discover that their existing infrastructure cannot keep pace.

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Navigating AI metrics

Intercom, Inc.

How do you lead a support team in this new world with AI metrics? The technology is amazing, but our assumptions and processes for understanding and leveraging AI metrics are very different from traditional support metrics. Our new CX Score is the perfect example. This post originally featured in our AI-first customer service newsletter, The Ticket.

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Dear SaaStr: How Do I Know If My New VP of Sales is Working Out?

SaaStr

Dear SaaStr: How Do I Know If My New VP of Sales is Working Out? This is one of the most discussed topics on SaaStr, and a deep dive here: The 30-Day Test: How to Know if Your VP of Sales Will Succeed In a nutshell, you’ll know if your VP of Sales is working out by looking at two things: results and team-building ability. A great VP of Sales should start showing meaningful progress within one sales cycle—no excuses.

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5 different paths to launch AI agents (with examples)

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Amplemarket Increased Product Adoption 10x and Built an All-in-One Product Insights Engine

User Pilot

What’s the main goal behind your interest in an Amplemarket Case Study? Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users?

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Data Governance: The Hidden Backbone of Scalable SaaS Operations

SaaS Metrics

In today’s data-driven business landscape, scaling a SaaS operation involves more than shipping features and acquiring users. Under the hood, one discipline plays a quiet yet critical role in enabling growth, maintaining customer trust, and avoiding legal landmines: data governance. While terms like “growth hacking” and “machine learning” dominate headlines, data governance.

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5 Reasons To Use Split Testing + How To Start Fast

The Daily Egg

When you are ready to test big ideas on your website, split testing is ideal. A/B testing is great for looking at individual page elements. The post 5 Reasons To Use Split Testing + How To Start Fast appeared first on The Daily Egg.

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AI and the Bottom Line with Canva’s CCO: How They Built a $7B Enterprise Motion on 16 Billion AI Interactions

SaaStr

How Canva’s CCO Built a $7B Enterprise Motion While Preserving PLG Culture Rob Giglio, Canva’s Chief Customer Officer, shares the playbook for scaling from 170M to 230M monthly active users while building enterprise sales without compromising company culture. Top 5 Takeaways 1. PLG-to-SLG is Far Easier Than SLG-to-PLG Going from product-led growth to sales-led growth is significantly easier than the reverse.

Scale 175
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Using User Personas to Boost Performance

Neil Patel

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.

Scale 60
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What are Behavioral Emails + How to Get Started

User Pilot

What’s your biggest challenge with user communication? Onboarding new users effectively. Announcing new features. Increasing feature adoption. Converting trial users to paid. How do you currently trigger your Behavioral Emails? Manually, when we have time. Based on simple time-delays (e.g., 3 days after signup). Based on user properties (e.g., role or plan).

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Preloading and Lazy Loading Content Blocks in Decoupled Architectures

SaaS Metrics

Performance is key in today’s web. With users expecting a lot from online experiences, web developers need to find a balance to maintain speed and usability with rapid rendering. Two options, for example, for decoupled developers since they have extra control over when/what loads compared to a static build are preloading and. Read more The post Preloading and Lazy Loading Content Blocks in Decoupled Architectures first appeared on SaaS Metrics.

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Tailor Brands Review (2025)

The Daily Egg

Tailor Brands is an all-in-one business creation, management, and growth platform. It can help with everything from incorporating an LLC and creating a logo to. The post Tailor Brands Review (2025) appeared first on The Daily Egg.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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OpenAI Windsurf Deal: Off

Crafty CTO

Ouch! The OpenAI Windsurf deal is off , according to reporting from The Verge. This was the rumored acquisition of Windsurf , a company building an AI codegen IDE with agentic features. Not only that, Windsurf’s CEO has left to join Google. Double ouch. 😬 This halts what seemed like a foolish acquisition by OpenAI, who has been making moves to build its own developer tools with Codex.

AI 52
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Omnichannel Customer Engagement Platform: Best Way to Activate and Connect with Users in 2025

User Pilot

Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out. I‘ve experienced all that first-hand, so I know that fragmentation kills activation. When users bounce between touchpoints lacking a cohesive experience, it’s easy to lose them before they hit their first "Aha!

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The secret to IT onboarding success? Workday + BetterCloud

BetterCloud

Every IT admin knows that day one for a new hire can be a mess. You’re juggling requests, scrambling to create accounts, configuring permissions for apps that someone forgot to mention, and digging through spreadsheets to figure out what gear to assign. Instead of chasing info across departments, everything just… flowed? Turns out, it can.