Totango

MARCH 26, 2021

As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. The definition of the customer lifecycle has shifted from the perspective of the seller to that of the customer in the wake of technological advances. Today’s Customer Lifecycle Is Technology-driven.

Customer Lifetime Value 67

Customer Lifetime Value Social Media Travel Onboarding 67

OpenView Labs

MAY 23, 2019

Editor’s Note: This article was first published on Traffic is Currency’s blog here. . Have companies used these PQL definitions? For example, if your PQL definition is someone signing up for a free trial, your entire team is going to optimize for that outcome. PQLs are not marketing qualified leads.

Metrics 56

Metrics Engineering User Experience B2B 56

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. In terms of velocity, our (rough) monthly schedule is as follows: Publish 3-4 blog posts per week. In terms of velocity, our (rough) monthly schedule is as follows: Publish 3-4 blog posts per week. Our Process.

Content Marketing 100

Content Marketing B2B Social Media Management 100

User Pilot

JUNE 11, 2021

SaaS businesses thrive on data. Analytics tools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. We’ll also tell you which data points and metrics you should pay particular attention to and how to track them using the SaaS analytics software listed here!

Software Review 52

Software Review Software Social Media SaaS 52

SaaStr

JANUARY 10, 2020

In Today’s Episode We Discuss: * How Bob made his way into the world of SaaS and came to found Crossbeam. * Does Bob agree with the notion that channel sales have completely died in the world of SaaS? In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? *

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

OpenView Labs

MAY 23, 2019

Editor’s Note: This article was first published on Product-Led Institute’s blog here. . Have companies used these PQL definitions? For example, if your PQL definition is someone signing up for a free trial, your entire team is going to optimize for that outcome. PQLs are not marketing qualified leads.

Metrics 40

Metrics Engineering User Experience B2B 40

OpenView Labs

MAY 23, 2019

Editor’s Note: This article was first published on Product-Led Institute’s blog here. . Have companies used these PQL definitions? For example, if your PQL definition is someone signing up for a free trial, your entire team is going to optimize for that outcome. PQLs are not marketing qualified leads.

Metrics 40

Metrics Engineering User Experience B2B 40

SmartKarrot

DECEMBER 2, 2020

What packs a definite punch is the embracement of women in all of the work affairs. Today, in this blog we will discuss about such remarkable women who have carved their own stamp in their respective areas of expertise. To top the list, she has also been named as one of the Top 50 influencers in the CS niche.

Customer Success 17

Customer Success Leadership Retention Communication 17

SmartKarrot

JANUARY 5, 2022

Here’s our Top 50 Customer Success Influencers list for 2022 celebrating the inspiring visionaries and trailblazers who are helping shape the field and its future evolution. If we have missed out on mentioning any distinguished influencers, kindly nominate them in the comments below. Lincoln Murphy. Rick Adams.

VP of Engineering 23

VP of Engineering Customer Success Scale Technical Review 23

SaaStr

SEPTEMBER 27, 2019

Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. In Today’s Episode We Discuss: * How Ryan made his way into the world of SaaS from Sydney, Australia and came to be one of the world’s leading CMOs with G2 today. Pssst Loving our podcast content? How did it change his mindset? Missed the session?

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? I’m am a venture partner at OpenView, based out of Boston. I live in New York City. I’m the only New York partner. Everyone else is in Boston.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SmartKarrot

FEBRUARY 15, 2022

In this article, we have curated a list of the top 30 customer service experts you should start following to learn more and gain better insights into the industry. Here is the list for you – 1. He is the owner of CTS Service Solutions, a customer experience firm that grew out of his blog ‘Customers That Stick.’

Social Media 10

Social Media Consulting Artificial Intelligence Technical Review 10

Kellblog

JUNE 4, 2023

In that (quite popular) post, I shared Mark’s top ten list of mistakes that enterprise software startups make in sales and go-to-market. About three years ago, I had a conversation with an old friend that led to a post, Ten Pearls of Enterprise Software Startup Wisdom from My Friend Mark Tice. My core is marketing. Mark’s is partners.

Sales Recruiting 109

Sales Recruiting Compensation SaaS Sales Hiring 109

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. This list is not endorsed or sponsored in any way. Top of Mind. Books that made the cut: Are on my own bookshelf. SalesTruth.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SmartKarrot

JUNE 18, 2021

One recent addition to that list is the growth of customer value management (CVM) which hasn’t taken any backseats over the years. As the backbone of any given business resides with the customers, it makes sense to showcase value to them and understand and influence customer behavior. And why shouldn’t be that the case?

Management 10

Management Underperforming Technical Team Customer Success Strategy 10

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. With many customer acquisition channels available, how do you choose the right one?

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And Hubspot today is a $23B juggernaut. TRANSCRIPT.

Part-Time VPE 212

Part-Time VPE Technical Cofounder CTO Hire New CTO 212

SaaStr

AUGUST 19, 2022

But maybe in SaaS and B2B things are pretty good. This morning, a pretty slow growing player, Ping Identity, slow to move to SaaS, slow to move to the cloud, struggled in some ways to compete with Okta and others, was acquired for 2.3 Michiel Rauws (@michielrauws2): So, my question is, we’ve been scaling our SaaS business.

Scale 202

Scale Sales Hiring Scaling VP of Engineering 202

Intercom, Inc.

JULY 13, 2018

There are over two million blog posts published each da y. To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Mobilize your influencers to drive customer acquisition. Makes sense, right?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

GetUplift

DECEMBER 12, 2021

Conversion rate optimization has become a critical part of digital marketing strategy. But few companies are satisfied with their conversion rates because the traditional approach to conversion optimization is broken. Some conversion optimization professionals rely on best practices to increase conversion rates. Here’s the truth. So, let’s dive in.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Incredo

OCTOBER 8, 2019

And the list goes on. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). But now you are asking a logical question.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Incredo

OCTOBER 8, 2019

And the list goes on. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). But now you are asking a logical question.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. With many customer acquisition channels available, how do you choose the right one?

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Neil Patel

APRIL 22, 2021

It works especially well for companies that sell software as a service (SaaS), such as SalesForce. It works especially well for companies that sell software as a service (SaaS), such as SalesForce. Learn more. Not all call to action messages are created equal. And, even worse, some aren’t using them at all. Forget freemium.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. With many customer acquisition channels available, how do you choose the right one?

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. With many customer acquisition channels available, how do you choose the right one?

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Want to see more content like this?

Sales Hiring 152

Sales Hiring Sales Recruiting CTO Hire Scale 152

The Marketing & Growth Hacking Publication

NOVEMBER 10, 2021

Especially when we talk about SaaS businesses, a different set of marketing strategies are required for customer acquisition. SaaS marketers spend a ridiculous amount of time and effort in creating content and then promoting it with 85% of marketers prioritizing lead generation and sales as their primary goal. But why do you need it?

Strategy 105

Strategy SaaS Growth Hacking Content Marketing 105

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. In today’s episode, we’re featuring the best parts from those chats. What is a platform, anyway?

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

Sales Hacker

JANUARY 24, 2018

Logos of publications you’ve appeared in or a picture of you with an industry influencer can quickly boost credibility. Lists credibility boosters in his headline (CEO, Forbes Contributor, etc.). Why am I sharing this? Because as a solo-founder, I wear many hats. Two of which are currently sales and marketing.

Sales Recruiting 86

Sales Recruiting Sales Underperforming Technical Team Social Media 86

OpenView Labs

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. And there are definitely certain requirements a company has to meet in order to make a partner program viable. And there are definitely certain requirements a company has to meet in order to make a partner program viable.

Sales Recruiting 85

Sales Recruiting Scale Sales Hiring Underperforming Technical Team 85

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. For lack of better words…f*ck that. Imbalance is okay. Time to take notes.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Outseta

JUNE 11, 2019

As a founder the need to “go deeper” and figure things out for yourself is very real— oftentimes a blog post or podcast simply won’t suffice. And on top of that it seems like publishing a book is more en vogue than ever before—if you haven’t published a book yet what sort of self-professed guru are you?

Subscription 50

Subscription Payment Features Software Review Consulting 50

SaaStr

MARCH 1, 2019

Tom has also been named on the Forbes Midas Brink list. In Today’s Episode We Discuss: * How Tom made his way from creating software with his father in Brazil to being GP and forefront figure in the SaaS investment community as a GP at Redpoint today? Annual contracts: To what extent do annual contracts dominate today?

Scale 113

Scale SMB Sales Recruiting Sales Hiring 113

Sales Hacker

APRIL 28, 2020

This week on the Sales Hacker podcast, we speak with Lori Richardson , founder of Score More Sales. Loris is passionate about pursuing, advocating, and furthering the cause of female sales leadership and helping women advance through their careers. We talk about what makes a great sales person. Subscribe to the Sales Hacker Podcast. We’re on iTunes.

Leadership 71

Leadership Scale Sales Hiring Sales 71

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Scale 97

Scale Technical Review Outsourcing Services Sales Hiring 97