A Trend to Avoid: The CMO That Wants to be CRO
SaaStr
JULY 27, 2021
Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? But here’s what happens: They don’t know how to recruit an A+ sales team. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. I’ve almost never seen this work. Not entirely.
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