User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 83

Acquisition Retention Customer Lifetime Value User Experience 83

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Innovation 85

Innovation Payments Strategy Payment Solutions 85

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Collect and analyze customer feedback.

Retention 92

Retention Strategy Marketing SaaS 92

User Pilot

FEBRUARY 28, 2024

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. How do you track each stage of your customer path?

Customer Lifetime Value 91

Customer Lifetime Value SaaS Software Review Acquisition 91

User Pilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

B2B 91

B2B Sales Enablement Onboarding Retention 91

SaaStr

NOVEMBER 4, 2021

While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.” 2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn.

SaaS 269

SaaS Technical Review Benchmarks Azure 269

User Pilot

DECEMBER 23, 2023

New user retention is essential for product success. It also explores: The difference between retention and churn The importance of tracking retention Various stages of user retention How to measure it effectively What retention metrics to track, and Tried and tested strategies to increase user retention.

Retention 85

Retention Customer Lifetime Value Social Media Churn 85

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

User Pilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. In this post, we’ll cover the most important things you need to know about building a successful community without wasting your precious resources. Why building a community is important for brand loyalty?

Branding 74

Branding Social Media Acquisition Advertising 74

Andreessen Horowitz

SEPTEMBER 13, 2023

We relied on web traffic vs. app traffic to “qualify” companies for the list, as most consumer GenAI products have been website-first so far (more on this below!). On mobile in particular, CharacterAI is one of the strongest early players—with DAUs rivaling ChatGPT, and significantly better retention, according to Sensor Tower data.

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

User Pilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Product-led growth (PLG) vs. sales-led growth?

Acquisition 90

Acquisition AI Search Onboarding Churn 90

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. What is product-led growth for enterprise customers? Book the demo to see how it can help your business.

Enterprise 94

Enterprise Business Scale Customer Lifetime Value 94

Baremetrics

MARCH 9, 2021

The retention rate is the percentage of customers that stay with your business over a given period of time. Churn rate is the flip-side of retention rate; it's the number of customers, expressed as a percentage, who cancelled. Since it is ultimately about customer relationships. Table of Contents.

Retention 82

Retention Acquisition Churn Metrics 82

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs.

Retention 92

Retention Customer Lifetime Value Onboarding Acquisition 92

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Categories of customer analytics.

Metrics 89

Metrics Customer Lifetime Value Data Analysis Engagement 89

User Pilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Churn 92

Churn Customer Lifetime Value Mobile Retention 92

ProfitWell

MAY 21, 2020

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Efforts to improve retention are often put on the back burner, or totally neglected. What is customer acquisition?

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

User Pilot

MAY 18, 2023

What's the difference between UX vs CX? UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. What is customer experience? Some people use the terms interchangeably and believe it's just semantics.

User Experience 85

User Experience Underperforming Technical Team Customer Lifetime Value Retention 85

User Pilot

OCTOBER 26, 2023

In theory, users who experience product value through free trial or freemium convert to paying customers with little help from the sales team. Upsell messages are an excellent way to drive product expansion and increase customer lifetime value. Gamification is a PLG strategy that keeps users engaged and increases user retention.

Outsourcing Services 83

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 83

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. In large companies, the CSM also oversees other customer success roles. Average salary: $196,172/yr.

Sales Hiring 94

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 94

CustomerSuccessBox

MARCH 25, 2022

Haven’t you heard of acquiring customers is costlier than retaining customers yet? Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? About customer retention cost. The reason for calculating customer retention cost.

Retention 52

Retention Customer Lifetime Value Acquisition Churn 52

User Pilot

JULY 31, 2023

We will also point our readers toward some amazing resources for development. Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success.

Product Marketing 86

Product Marketing Management Marketing Customer Lifetime Value 86

User Pilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Marketing 92

Marketing Sales Funnel Forecasting Customer Lifetime Value 92

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. However, sometimes things don’t go as planned, and customers churn. Want to reduce customer churn?

SaaS Payments 93

SaaS Payments Churn Underperforming Technical Team Payment Methods 93

Incredo

JULY 14, 2019

or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”. At the end of this article, you will learn about the subscription model in general + get the detailed distinction between monthly/annual subscription billing models and discover how small and large SaaS companies charge their customers.

Payment Features 184

Payment Features SaaS Payments Payment Methods Payment Solutions 184

User Pilot

NOVEMBER 28, 2022

A churned user means lost future revenue and a waste of the resources it took to acquire them. In this article, we’ll show you: What customer churn is and why it matters. 6 strategies to improve your churn rate and retain more of your customer base. There are four main reasons why customers churn.

Churn 92

Churn Software Review SaaS User Experience 92

User Pilot

MAY 17, 2021

Product Marketing KPIs vs Product Marketing OKRs. Measuring product marketing success – Customer Journey Metrics (KPIs) to track. Measuring product marketing success – Acquisition stage metrics (KPIs) to track. Measuring product marketing success – Retention stage metrics (KPIs) to track.

Product Marketing 95

Product Marketing Metrics Customer Lifetime Value Marketing 95

User Pilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measuring customer engagement helps improve retention , account expansion , and product advocacy.

Engagement 98

Engagement Retention Software Review SaaS 98

Kellblog

NOVEMBER 23, 2022

months vs. quarters) or detail (e.g., New ARR is the sum of new logo (aka, new customer) ARR and expansion ARR (i.e., new ARR from existing customers). Churn ARR is the sum of ARR lost due to shrinking customers (aka, downsell) and lost customers. Note that some people use “net new” to mean “net new customer” (i.e.,

Technical Review 117

Technical Review Software Review Forecasting Churn 117

User Pilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Improves customer retention.

Strategy 77

Strategy Customer Lifetime Value SaaS Business 77

User Pilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

Investment 77

Investment Banking Social Media Customer Lifetime Value 77

Chart Mogul

JUNE 9, 2023

Logo acquisition is harder: upselling and retention are crucial. in 2022 (vs. Logo acquisition is harder: upselling and retention are crucial When new business falters, shifting resources to retention and upselling can hedge losses and boost revenue. Join the full discussion on YouTube.

Trends 52

Trends SaaS Payments Payment Solutions 52

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? acquisition channels), product data (e.g., The next step involves collecting relevant customer data with appropriate analytics tools. What’s digital analytics?

Data 83

Data Social Media Customer Lifetime Value Acquisition 83

User Pilot

AUGUST 31, 2023

TL;DR Heap is a data insight platform that helps you analyze customer behavior data. While you can only view the user cohort changes in Heap, GA4 allows you to analyze retention by seeing differences in active users, event count, transactions, or purchase revenue. Set up custom events using Google Tag Manager. What is Heap?

Software Review 86

Software Review Technical Review Underperforming Technical Team Retention 86

User Pilot

OCTOBER 5, 2023

The best automation tools and how they help you deliver tailored customer experiences. Here are three main benefits: Align sales and marketing teams : Automation facilitates the seamless integration of customer relationship management ( CRM ) systems with various marketing and sales tools.

Scale 97

Scale Marketing Growth Marketing Payment Features 97