SaaStr

AUGUST 1, 2025

A SaaStr Annual live break down on how ServiceTitan and its CRO scaled from $30M to $860M+ ARR in 7 years by obsessing over plumbers, revolutionizing sales with AI, and never compromising on customer immersion. Kristina Shen is Managing Partner and Co-founder of Chemistry, a $350M early-stage fund investing in seed and Series A companies.

Scale

Sales Hacker

FEBRUARY 25, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

Sales Hiring

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. I think around the number two software company in the world. Into qualified.

Sales Hiring

Sales Hacker

MAY 27, 2025

I’ve been operating for the last 20 years, largely in enterprise software and almost exclusively sort of in the go-to-market area. It sort of shifted the way everyone thought about the software delivery model. So fast, it’s faster than it’s ever been in the history of software.

AI Search

SaaStr

MARCH 24, 2020

Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your Sales Team.

Sales Recruiting

Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way.

Sales Recruiting

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting

The Angel VC

APRIL 1, 2017

At the excellent SaaStr Annual 2016 conference about a year ago, a very experienced SaaS CEO said on stage that an internal recruiter can be a startup CEO’s secret superpower. If you can hire only one or two handful of people with your seed round, hiring anybody who doesn’t either code or sell is hard to justify.

Sales Hiring

SaaStr

JULY 1, 2021

PlanGrid builds beautiful, simple software for the construction industry. What’s worked for us is that we’re here to build beautiful productivity tools for an industry of field workers who have never seen great software before, and we believe that they deserve it. This thing in the product, or how we do culture.

VP of Engineering

SaaStr

AUGUST 25, 2023

2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.

Part-Time VPE

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing

SaaStr

APRIL 30, 2022

How much is a customer going to bring you over his lifespan using your product? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. This is products that sell themselves.

SaaS Payments

SaaStr

SEPTEMBER 13, 2020

If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. The dark blue bar here is cloud as a percentage of worldwide software spend. What happens when cloud has consumed software? What happens to growth?

Sales Hiring

SaaStr

JULY 8, 2020

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. I’m here.” That’s way post-revenue.

Investment

OpenView Labs

SEPTEMBER 22, 2021

However, when we started doing our market diligence, the first three customers we chatted with said they would be churning in the next 12 months,” says Sanjiv. Do your due diligence and make sure those customers will represent you in a positive light. I wish founders would take that more into account,” says Itxaso.

Technical Review

SaaStr

JULY 10, 2021

Craig : Putting the management team together was really around stages of the company. At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have product market fit was effectively number one. Build the product. Get it into the market. Start getting some feedback.

Sales Hiring

User Pilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

Development

OpenView Labs

OCTOBER 26, 2021

The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Do not, unless you must, give the product away. Why startup founders should treat fundraising like a sales funnel.

Sales Hiring

Intercom, Inc.

JULY 19, 2021

Teams that benefit: Sales, marketing. And not only does this additional insight mean that you can provide more helpful, relevant support, but it also enables you to serve up targeted, relevant messages , for more impactful sales and marketing outreach. Teams that benefit: Sales, marketing, customer success.

Underperforming Technical Team

SaaStr

FEBRUARY 22, 2019

Matt Turck talks with three hyper-growth stage Co-Founders and CEOs on three roadblocks when scaling past $15M ARR: hiring, culture, and sales. I’m CEO of Dataiku and Dataiku is a software platform that enables business analyst and data scientist to work collaboratively to deliver a large machine learning projects.

Sales Hiring

User Pilot

NOVEMBER 23, 2023

As they get larger or introduce new product lines too quickly, we often go too broad with the market that we’re serving and start losing touch with the customer’s needs. In other words, the product-market fit becomes weaker for some of the target audience. The product momentum gap by Dave Martin.

Scale

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

Sales Recruiting

User Pilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Sales Recruiting

User Pilot

FEBRUARY 21, 2022

There are a few things that your product and development teams need to get ready before you show your product to the world and start filling your sales pipeline with leads. Do your homework and research the market you are entering. use an SEO content marketing strategy. showcase your product with a demo.

SaaS

User Pilot

JUNE 28, 2023

Stripo offers a pre-sign up interactive demo that brings prospects to their ‘Aha’ moment before they even create an account. Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot.

Onboarding

Sales Hacker

DECEMBER 17, 2019

This week on the Sales Hacker podcast, we speak with Pete Kazanjy , co-founder of Atrium and author of Founding Sales. As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. How selling as a founder will help you understand your sales motions.

Scale

User Pilot

NOVEMBER 10, 2022

Anything that adds friction to their product experience will cause them frustration. The State of SaaS report found that 76% of the 100 SaaS applications reviewed have a friction-based sign-up flow. Recruit the research participants. They crave a more efficient experience and want to make the most of their time.

Underperforming Technical Team

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. What is SaaS?

Business Model

User Pilot

JUNE 19, 2024

For example, a company launching a new mobile app might require a strong focus on app store optimization (ASO) and influencer marketing, while a company launching a complex enterprise software solution might prioritize experience with training programs and change management strategies.

Management

OpenView Labs

NOVEMBER 25, 2019

As a bonus, you will not only gain critical insight to empower your product, sales and marketing teams, you will also strengthen your customer relationships. Before we get to the tactical side of how to start and sustain productive customer feedback conversations, there are a few big-picture concepts and strategies to consider.

Sales Recruiting

ProfitWell

SEPTEMBER 30, 2019

How he thinks about product-market fit. It’s trial and error, word of mouth, reviews. So far—I’ve heard mixed reviews.". Today’s Subscription Sapien is Brian Halligan, who—as CEO and cofounder of HubSpot—has scaled the company to the #1 spot in marketing automation. His process for advising startups.

Startup

SmartKarrot

APRIL 4, 2022

Role: Customer Success Manager. As a Customer Success Manager, you will be involved in all aspects of account management, training, support, driving value, and being a trusted client partner by serving as the primary contact for the onboarding of new customers, the training of platform end users, as well as post-go-live support.

Sales Recruiting

SmartKarrot

MAY 6, 2022

Determine how to define, drive, and demonstrate the value of FleetWave and new opportunities during strategic business reviews (SBRs). Maintain the CSM Playbook which covers all necessary tactical and strategic team initiatives, e.g., account hand-off and kick-off, success plans, engagement levels, strategic business reviews, etc.

Customer Success

SmartKarrot

OCTOBER 25, 2021

Build the process of working with SheerID’s largest customers and partner with Sales in developing a roadmap for revenue growth and retention. Partner with EMEA Sales Leadership to develop the plan for Customer Success expansion into that region. Own the successful set-up and onboarding of new customers.

Customer Success

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. But the meta point is this, if you’re recruiting in 2024, beware of the “Lost Generation” candidate and persona you may come across. It’s part of the job now.

Sales Recruiting

SmartKarrot

JUNE 16, 2021

Role: Customer Success Director Location: Waltham, MA, US Organization: Evolv Technology As a Customer Success Director, you will attract, hire, coach, and retain the highest quality customer success managers. Increase overall customer lifetime value through higher product adoption, usage, customer satisfaction and overall health scores.

Customer Success