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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB. Enterprise Expansion : While maintaining strong SMB growth, Monday.com has successfully moved upmarket. Their ecosystem extends their reach globally.

SMB 273
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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5 More Interesting Learnings From HubSpot at $2.4 Billion in ARR

SaaStr

HubSpot has gone upmarket over the past years, while also remaining even more SMB-focused. A Per Seat Model is Key to Expansion at HubSpot Long live per-seat pricing! Because it’s also redoubled its efforts at the low end and with its Starter edition. Yet, its $36k+ ARR customers are now 28% of its base, up from 15% in 2019.

SMB 312
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5 Interesting Learnings from Klaviyo at Almost $1 Billion in ARR

SaaStr

110% NRR from 157,000 SMBs Yes, it can be done, 110% NRR from SMBs. 54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. SMB Weaker. But SMBs in the middle have become more cost and price-sensitive. #10. .” 5 Interesting Learnings: #1.

Scale 301
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Dear SaaStr: What Are The Top Worries Founders Have As They Start to Scale?

SaaStr

Some can stay SMB only to $100m ARR, even $1B ARR. Competition and Differentiation: Founders worry about competitors copying their product or undercutting them on price. If you have customers willing to pay you $500/month instead of $5/month, you need to seriously consider going upmarket. And $5000 vs $500. But not most of us.

Scale 235
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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. The SMB sales team was incentivized purely on logo acquisition rather than revenue.

Revenue 293
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How SMB Digital Brands Can Win the Best Talent

FastSpring

In this episode, we’re going to be talking about how SMB digital brands can win the best talent Joining us for that conversation is someone who knows quite a bit about that. But as from a company standpoint, I don’t necessarily love them and their pricing and lack of customer service. Lizzie, welcome to Growth Stage.

SMB 107