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Hey, partner! Introducing new programs for app and service partners

Intercom, Inc.

And as businesses, we could all use partners to forge stronger relationships with our customers. So today we’re excited to announce two new programs for Intercom app builders and service providers: the App Partner Program and the Service Partner Program. That’s what we’ll do as partners.

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An Underused Strategy: Truly High Value Drip Marketing to Prospects

SaaStr

— Jason ✨Be Kind✨ Lemkin  (@jasonlk) July 28, 2023 So there’s a strategy I really only see a handful of vendors using, but it really, really works IMHO. Guillaume “G”Cabane of HyperGrowth Partners, ex-VPM at Drift, Segment and Gorgias ran the actually numbers and found something similar. And no, you can’t outsource it.

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How to grow your field service platform’s revenue up to 3x with payments

Payrix

In todays competitive software market, forward-thinking trade and field service platforms are no longer asking if they should modernize their payment infrastructure, theyre working diligently to source the right payments partner to implement innovative solutions before their competitors beat them to the punch.

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Great Support Really Can Make Up For a Lot of Things

SaaStr

Outsource it if you have to. Do a Weekly New Customer Webinar. Just email every new customer and invite them to each of the next 2-3 weekly new customer webinars. Create a partner enablement team. Partners need a lot of handholding and help. Don’t force folks to deal with endless bots. They’ll come.

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them. And each of those webinars will probably produce at least one customer if you do it every single week in scale. But I almost never see mediocre outsource SEO really work for B2B.

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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

If you outsource a firm or agency and dump cloned content on them and destroy your list, outbound won’t work for you. People are coming to do careful discovery, meet with vendors in person, and look at everything in the space before bringing budgeted and unbudgeted products into their company each year. You have to do the research.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner? Here are four key costs you should evaluate when deciding whether to build an in-house outbound sales team or outsource to an outbound sales agency partner.