Sales Enablement, SaaS and Growth

MAY 22, 2017

I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?

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Sales Enablement, SaaS and Growth

NOVEMBER 28, 2017

The more I think about it, the clearer it becomes - strategic communication is an integral part of successful sales enablement. And the success (or failure) of a sales enablement function is intertwined with its ability to influence a sales organisation and change behaviour. Communication matters in business.

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Sales Hacker

DECEMBER 22, 2022

And many have turned to sales enablement. Related: What Is Sales Enablement? At Mindtickle, we recently commissioned a survey of 500+ sales leaders , sales reps, and sales-adjacent professionals to find out how they’re approaching sales enablement – and how that might change in the midst of a potential recession.

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Sales Hacker

APRIL 30, 2018

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down.

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Sales Hacker

DECEMBER 3, 2019

Boy, is this relevant when you’re interpreting data, says DePodesta, who warns against assuming historical metrics are meaningful. For example, instead of agonizing over how to interpret vanity metrics like visitors and bounce rates, graduate to more consequential transactions like lead form submissions and conversion ratios.

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Sales Hacker

APRIL 27, 2020

Whether you run a one-person sales enablement program or are part of a team, the sheer scope of the job can be overwhelming. Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement strategy.

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Tom Tunguz

MARCH 3, 2020

sales enablement: how strong are the materials sales teams use to pitch? What is the sophistication of metrics to measure success? It includes: market intelligence: what are your competitors doing? company positioning: what is the narrative of the business? Where does the company play? who does it sell to?

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SaaStr

JULY 13, 2022

These processes might include listening to employees, getting external feedback, or reviewing your metrics regularly. . Founders often hire sales teams with urgency, even in a volatile market, resulting in hires who may not be successful salespeople for your organization. Mistake 5: Assuming your sales rep is Ironman.

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Sales Hacker

MAY 12, 2021

Are talk tracks just a fancy new tech take on sales scripts? Not according to these sales and sales enablement experts. Talk tracks are a helpful tool for sales reps, both new and experienced, to practice new pitches, share new info and have confident conversations with their prospects.

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Sales Hacker

APRIL 16, 2020

The same is true for sales enablement. In critical times, only sales enablement that’s been proven to move the needle will survive. For sales enablement, that’s challenging. A sales enablement framework that’s been proven to work. How to Approach Sales Enablement. What’s missing?

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SaaStr

SEPTEMBER 25, 2023

As a CMO, Van Vuuren understands this all too well, saying, “As marketers, we can care a lot about the metrics around awareness, audience reach, and database-building and all of those campaign metrics. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

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SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies.

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Sales Hacker

AUGUST 23, 2019

61% of organizations had a dedicated sales enablement person, program, or function in 2018, according to data from CSO Insights. This explosive growth comes as no surprise, as successful programs are proven to have a large, quantifiable impact on sales success, specifically: The percentage of reps achieving quota improving by 22.7%.

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Andreessen Horowitz

JULY 12, 2022

Sales enablement —the strategic use of people, processes, and technology to improve sales productivity and increase revenue — is the (usually) missing key for sales organizations that want to evolve beyond a handful of overachievers and into a well-oiled, agile, and high-performing commercial machine.

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Sales Hacker

MAY 2, 2019

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Sales Hacker

AUGUST 30, 2019

Let’s explore four types of sales enablement content (you often forget) your sales reps need to close the deal. We’re going to cover: The 4 types of sales enablement content your reps need. Stats the prove sales engagement content is vital to their success. 4 tips to optimize your sales engagement content.

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Sales Hacker

MAY 14, 2018

Here are three of the top sales enablement benefits that increase revenue and drive sustainable growth. Sales leaders, welcome to the new paradigm. If your sales team doesn’t have the right resources and training, you will lose sales. What happens if you don’t have a sales enablement program?

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CloseSaaS

FEBRUARY 29, 2024

Is your sales enablement program working? Find out the answer by tracking these 10 sales enablement KPIs. Doing so will bring you way more sales success!

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SaaStr

DECEMBER 31, 2022

A great deep dive on just how different metrics and KPIs are for bootstrapping. #5. The 4 V’s of Sales: Volume, Value, and Velocity: Waze Head of SMB Sales & Head of Sales Enablement. A good and different look at some good ideas for SMB sales. #6.

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User Pilot

JUNE 26, 2024

Starting a career as a sales enablement manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a sales enablement manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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SaaStr

JANUARY 10, 2024

” Mistake #3: Setting the Wrong Metrics and Goals Ryan at Okta made the wrong choice on short-term metrics and led his team in the wrong direction as CMO. It was for everyone – product marketing, SDRs who reported in marketing, marketing operations, and sales enablement. I just don’t know which half.”

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User Pilot

JUNE 17, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. Deepen your knowledge with “The Qualified Sales Leader” (SaaS sales tactics) or “Selling to the C-Suite” (enterprise-level SaaS).

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SaaStr

JANUARY 29, 2021

This north star metric keeps you from pushing the existing base for growth over finding new accounts, which is harder. In the early days of SalesLoft at their Atlanta-based start-up incubator, the team would watch how sales reps used their product and gather feedback from them. This was an interesting learning for me.

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User Pilot

JUNE 12, 2024

Understanding the salary landscape for sales enablement managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services.

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SaaStr

FEBRUARY 8, 2022

Scaling a sales organization isn’t easy. Knowing which metrics matter and how to analyze them to increase your revenue and hit organizational sales goals is essential. .

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User Pilot

JUNE 19, 2024

Interested in sales enablement manager roles? In this guide, we’ll explore the ins and outs of sales enablement manager roles through detailed job descriptions and handy templates. Being a great sales enablement manager can be a tough task. Looking into tools for sales enablement managers?

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User Pilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of sales enablement managers is essential for success. TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services.

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How To Buy Saas

MARCH 25, 2024

Implementing effective sales strategies is pivotal in driving revenue and securing a market-leading position within the competitive business landscape. Sales enablement is critical in equipping sales teams with the necessary tools, skills, and processes to increase performance and foster sustainable growth.

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All that Saas

JULY 14, 2021

Sales enablement platforms are to feed sales representatives with productive content and give them opportunities to sell. It has become a necessity for sales enablement apps to be implemented in a business. Companies that do use sales enablement software have seen their sales increase by 6% to 20%.

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Tom Tunguz

MARCH 27, 2025

Analyze conversion metrics : Track conversion rates at each funnel stage to identify bottlenecks. Sales Process Implement Challenger selling : Train reps to teach prospects, tailor messaging, and take control of the sale. Master lead qualification : Develop clear criteria for MQLs, SQLs, and PQLs to maintain quality.

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Sales Hacker

JULY 25, 2022

One of the best ways to ensure every part of your engine is running smoothly is to build sales performance dashboards for everyone on your team. What is a sales performance dashboard? How do you know which metrics to track for each role ? Related reading: The Guide to the 9 Most Important Types of Sales Metrics.

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SaaStr

MARCH 2, 2022

Many frameworks exist to build messaging and sales enablement. This approach enables the effects of proposed changes to be understood before they happen. Without showing customers what your product, service, or solution will look like in the future, it is hard to close the sale. Consider these factors: Customer lifecycle.

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Sales Enablement, SaaS and Growth

APRIL 10, 2018

For the most part, sales enablement is poorly defined and often misunderstood. Across the world conversations take place, day in, day out between business leaders as they decide the part that sales enablement can, should and will play within their organisation. Why does sales enablement provide deal support?

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OpenView Labs

JUNE 19, 2019

Tracking progress against ramping metrics in weekly 1:1s will also help to surface any issues quickly so that they can be addressed immediately. Iterate through Sales Maturity. The post Using Metrics to Onboard and Ramp Salespeople appeared first on OpenView.

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Stax

JULY 2, 2025

Our host, Ray Lau , VP of Marketing, led an insightful discussion with Jeremy Krahl , SVP of Payment Partner Growth; Fred Nelson , VP of Sales Enablement; and Brandon Ewell , Partner Growth Manager. We recently had the privilege of sitting down with a panel of payments experts from Stax for a masterclass on this critical topic.

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Sales Hacker

OCTOBER 27, 2021

Artificial intelligence (AI) for sales – buzzword or solution? AI-driven sales tech is emerging as a practical answer for many of the challenges facing sales leaders, trainers, managers, coaches, and sales enablement pros. B2B sales is evolving, and the Zoom boom of 2020 has only accelerated those changes.

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Sales Hacker

OCTOBER 2, 2020

What’s the difference between sales enablement and Sales Engagement? As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success. What is a Sales Engagement Platform (SEP)?

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