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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. They were actually aggregate helpful, right?

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Below, we’ll outline the benefits, solutions, and tools you can use to improve your data management strategies.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Download The Ultimate Modern Support Tech Stack guide. Is your tech stack ready?

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Understanding Risk Management Strategies as a PayFac

Stax

Not only must PayFacs safeguard themselves and their clients against potential threats like fraud or cybersecurity breaches but also ensure PCI compliance , customer due diligence, and adherence to card regulations. Reputational risks Risks associated with things like data breaches, poor customer service, company controversies, etc.

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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.

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Smart SaaS budgeting: Refine your spend strategy for 2024

BetterCloud

SaaS tools are fantastic, but keeping your tech stack from turning into a financial snowball can be tough. Let’s break down smart SaaS budgeting, so you can make your tech work for you, without blowing the bank. Get everyone together and talk candidly about how much you currently spend on every application in your tech stack.

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What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)

SaaStr

A Blast From The Past Perrine has been in tech for almost three decades. People want to know you’re serving their industry, and you can show them through case studies, reviews, and in-depth data. 60% of people cite a lack of credible content, references, or reviews as their top obstacle to making decisions.