Marketing Marketplace as a Service Product Marketing Revenue 
Casey Accidental
NOVEMBER 13, 2019
As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.
ProfitWell
MAY 21, 2019
Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit? Concept Commit.
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Neil Patel
NOVEMBER 4, 2020
They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace.
OPEXEngine
FEBRUARY 22, 2022
We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.
FastSpring
APRIL 13, 2023
From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” That’s where 3D products were really going to explode.
SaaStr
JUNE 10, 2020
The true test of marketers. Are you a revenue driver or a cost center? Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. You cannot afford to be the latter. For four years at MongoDB.
SaaStr
MARCH 19, 2019
Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack.
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