Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. Why your CFO shouldn’t own the revenue model. Real world advice on how to successfully grow your company’s revenue. What You’ll Learn. Now on with the show.

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

OpenView Labs

FEBRUARY 3, 2022

Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. Fundraising and burning too much cash can be alleviated by an experienced CFO.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And when that announcement happened, I decided to go back and become an entrepreneur still didn’t really know what I wanted to do, but knew how to generate revenue in corporate learning.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile).

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. How to become an outcome-based leader instead of one that sticks to a one-dimensional approach to product development. Product marketing.

Scale 103

Scale AI Growth Hacking Innovation 103

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. So too has Gainsight’s revenue. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

JULY 9, 2019

The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. ” At this point we were offering the service for free. The competitors of the customer that we offered the free service now wanted to pay us for it.

Scale 170

Scale Sales Recruiting Scaling SaaS Payments 170

SaaStr

SEPTEMBER 3, 2019

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 144

Acquisition Software Review Payment Methods Marketplace as a Service 144

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Again, corresponding variables such as customer acquisition cost ( CAC ) and customer revenue all tie back to your acquisition strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

JUNE 7, 2021

Guidance shouldn’t just be around high-level attributes for the prospect like revenues or number of offices but should get into factors that are specific for your proposition. For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Marketing or product marketing.

Sales Recruiting 107

Sales Recruiting Payment Services Payment Methods Sales 107

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. So I got really lucky early.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. I highly recommend Predictable Revenue from Aaron Ross.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! This interview originally aired as Episode 229 on April 29, 2019.

Scale 145

Scale Sales Hiring Construction Education 145

OpenView Labs

SEPTEMBER 10, 2020

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. Product-market fit is key. As a startup, you can’t afford to dive into the deep end without knowing how to swim.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. Selling to the mid-market is hard. Sometimes that’s defensible distribution channels.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Unbounce

SEPTEMBER 16, 2021

billion in revenue from Google Ads alone the year before. Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

JUNE 10, 2020

The true test of marketers. Are you a revenue driver or a cost center? Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. And that of course affected everything we were doing in marketing.

Travel 184

Travel Marketing Scale Outsourcing Services 184

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Which cost us $6000 and within a couple years drove more than $64 million in net new revenue. Harry Stebbings: No, totally.

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

Casey Accidental

OCTOBER 18, 2021

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 143

Outsourcing Services Marketplace as a Service Outsourced Development Scale 143

SaaStr

APRIL 30, 2022

Average Revenue per Customer. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. They love consuming SaaS products not because of the billing model, but because of the delivery model. Average revenue per customer.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

SmartKarrot

MAY 13, 2021

Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech. Manage customer relationships and become the trusted advisor for the customer.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

The Angel VC

AUGUST 25, 2017

We will continue to focus on two business models: SaaS and marketplaces SaaS We use a broad definition of SaaS. We’re looking for companies that we think can build a 10x better product and/or drive a paradigm shift in the industry. Marketplaces Like in the case of SaaS, we use a broad definition for marketplaces.

Investment 118

Investment Marketplace as a Service Blockchain Machine Learning 118

SaaStr

AUGUST 7, 2021

Michelle Pietsch VP of Revenue @ Dooly. Nikita Miller VP of Product @ Dooly. Brittany Bingham, VP of Marketing @ Guru. Sara Hicks, VP of Product, Commerce @ Mailchimp. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Mariela Towers, Head of Marketing @ BEE.

VP of Engineering 269

VP of Engineering Technical Cofounder CTO Coach CTO Hire 269

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

SaaS Payments 275

SaaS Payments Scale Payment Services Payment Solutions 275

SaaStr

SEPTEMBER 24, 2021

Kady Srinivasan, Head of Marketing @ Klaviyo. Jessica Weimer Vice President, Global Revenue Marketing @ Podium. Tolithia Kornweibel, Chief Revenue Officer @ Gusto. Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth. Jen Taylor, SVP, Chief Product Officer @ Cloudflare.

VP of Engineering 278

VP of Engineering Technical Cofounder CTO Coach CTO Hire 278

Unbounce

JUNE 16, 2020

Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. This generates recurring revenue. Already pretty valuable, right?). That’s huge!

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. Loving our podcast content?

Sales Hiring 204

Sales Hiring Scale Technical Review Outsourcing Services 204

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 69

Strategy Technical Review Business Innovation 69

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 52

Strategy Technical Review Business Innovation 52

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? To find out, we sat down with Jeanne de Witte , Head of North America Revenue & Growth at Stripe. billion in revenue) so it’s safe to say Jeanne and her team have helped do exactly that. What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Andreessen Horowitz

APRIL 9, 2024

And it’s great that you bring up predictable revenue. A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. It was a super exciting era.

Scale 120

Scale Technical Review AI Sales Hiring 120

SaaStr

JULY 11, 2019

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We were growing, but there was still a lot of friction in the product. Why don’t we take Atlanta, a smaller market and just test it there?

Scale 121

Scale Marketplace as a Service Sales Recruiting Scaling 121