Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

User Pilot

MARCH 20, 2024

This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements. Book a demo now.

Software 59

Software Revenue Strategy Advertising 59

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 203

Scale Marketplace as a Service Cloud SaaS Payments 203

SaaStr

NOVEMBER 25, 2022

Atlassian’s Chief Revenue Officer, Cameron Deatsch, walks us through how Atlassian grew over the course of 20 years and became one of the most successful startups today. They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business.

Scale 227

Scale Scaling Marketplace as a Service Entrepreneurship 227

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. First, there was a LOT to like about the company: The market size was, and remains, huge. They had impressive GMV growth and strong cohort revenue retention, but their unit economics were upside-down.

Marketplace as a Service 142

Marketplace as a Service Scale Underperforming Technical Team Construction 142

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel.

Scale 279

Scale Scaling Marketplace as a Service Cloud 279

Software Platform Consulting

MAY 6, 2019

There are many great articles about SaaS metrics on the web (e.g., There are also great resources for metrics specific to marketplaces (see here ). Enterprise versions of Upwork or other labor marketplaces. SaaS Metrics Unique to Enterprise-Driven B2B Networks. Buyer-Supplier Revenue Mix. Modified LTV/CAC.

Payments 60

Payments Enterprise SaaS Payments Metrics 60

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? The Shield: Owning market consensus. No one built a business solely on metrics like TAT, LTV, etc., Your top-line revenue is growing. The Shield: market consensus. You want the market to agree that you are the best.

Scale 252

Scale Marketplace as a Service Business Model Advertising 252

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Target market focus Horizontal and vertical SaaS each target a very different customer base. What is Horizontal SaaS?

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

User Pilot

NOVEMBER 20, 2023

As the name implies, HubSpot is a marketing hub for everything that you do. Those who have already used product analytics software can imagine why a marketing hub for all your pages would be even more in-depth and complex. The data that HubSpot collects usually centers around marketing campaigns and revenue growth.

Software Review 100

Software Review Marketplace as a Service Metrics Pricing 100

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Blulogix

FEBRUARY 9, 2024

How Monetization Efficiency is the Heartbeat of Business Success in the Digital Age By BluLogix Team The Critical Role of Monetization Efficiency In a world where digitalization has redefined the marketplace, the spotlight shines ever so brightly on the concept of monetization efficiency. Why Does Monetization Efficiency Matter?

Marketplace as a Service 52

Marketplace as a Service Business B2B Finance 52

Blulogix

FEBRUARY 13, 2024

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

OpenView Labs

APRIL 7, 2021

We’ve grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number. Yet Twilio’s revenue is surprisingly concentrated in the handful of winners who achieve outsized success.

Metrics 52

Metrics Scale SaaS Marketplace as a Service 52

Blulogix

FEBRUARY 18, 2024

Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business By BluLogix Team Unlocking the Potential of Analytics in Crafting Revenue-Boosting Strategies In the digital economy, where every click, view, and interaction can be measured, data analytics emerges as the cornerstone of informed decision-making.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy AI Search 52

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Valuize Consulting

FEBRUARY 24, 2022

In order to meet the demands of a competitive marketplace and today’s customers, you must streamline all of your data and create a holistic view of the customer in order to become truly customer-centric. 5 Steps to Unlocking Revenue-Driving Customer Intelligence. Customer Intelligence allows you to do just that. The Evolution Of Data.

Revenue 52

Revenue Scale Marketplace as a Service Data 52

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Leverage Influencer Marketing to Reach a Wider Audience.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Predictable Revenue. Learn more about Predictable Revenue at their site. According to Blissfully’s report: The typical mid-market company uses 185 different apps.

Sales Hiring 191

Sales Hiring Scale Payment Features Marketplace as a Service 191

Tom Tunguz

JANUARY 14, 2016

The greater competition among investors increases valuations relative to revenue pricing valuations further into the future. To sustain these growth rates and reach the levels of market liquidity they have, startups like Uber and AirBnB require massive amounts of cash. Market fragmentation.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. Where is the revenue leakage happening?

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Aaron Ross, Co-CEO, Predictable Revenue.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

CloudGeometry

MARCH 22, 2022

The recurring revenue user model of SaaS demands deep and broad attention at every step, as it empowers you to provide continued feedback on what you are selling them. SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. As it turns out, SaaS operational platform metrics are also abundant.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

SaaStr

JUNE 10, 2020

The true test of marketers. Are you a revenue driver or a cost center? Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. You cannot afford to be the latter. Meagan Eisenberg | CMO @ TripActions.

Travel 176

Travel Marketing Scale Outsourcing Services 176

ProfitWell

SEPTEMBER 25, 2019

That’s never been truer for software businesses in particular than in the past 10-15 years, with the internet stimulating an explosion in the number of viable revenue models. Choosing which revenue model works best for your SaaS business, though, is not easy (even if that's all you want to do is choose a revenue model for your SaaS business).

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

Hitenism

DECEMBER 26, 2016

Looking in hindsight over the past decade, it’s now unimaginable to think about how easy it used to be for a SaaS business to grow fast by just executing really well in sales or marketing. That’s all changed as it’s become easier for anyone to create, market and sell a SaaS product. The animal is your customer type.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. What does it take to expand effectively?

SaaS Payments 261

SaaS Payments Scale Payment Services Payment Solutions 261

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. More deals are about gaining access to new capabilities or markets. No one wants to be late to market. Micro Acquire is a marketplace that connects startups to buyers. Micro Acquire. Who Is It For?

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

SaaStr

JULY 11, 2019

Over the course of the next 10 years, the landscape in the market dramatically shifted, dramatically changed. First lesson learned, I truly believe that any product you are bringing to market, you need to have what I call BHAGs, big, hairy, audacious goals. The consumer literally changed overnight just right under our fingertips.

Scale 117

Scale Marketplace as a Service Sales Recruiting Scaling 117

Chart Mogul

OCTOBER 19, 2018

See how GymForLess is leveraging their revenue data to drive predictable growth. GymForLess is a desktop and mobile marketplace that gives fitness enthusiasts instant access to thousands of gyms across Spain. Services like this are a natural fit for subscriptions, but that’s not where GymForLess started. So why the change?

Merchant Services 40

Merchant Services Payment Services Marketplace as a Service Churn 40

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack. A suite of tools that creates new business growth.

Technical Review 161

Technical Review Marketplace as a Service Systems Review Customer Success 161

Casey Accidental

FEBRUARY 20, 2018

My role as an advisor to Greylock’s portfolio companies allows me to work with many different types of businesses: consumer social, marketplaces, SaaS, etc. I’ve come to realize this saying describes an optimal strategy for a lot more than just an ad-supported revenue model. Align Revenue To The Value You Create.

Payments 70

Payments Revenue VP of Engineering Payment Methods 70