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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 226
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Bridging Silos: What is the Critical Role of Seamless Integration in Agile Monetization

Blulogix

As companies delve deeper into subscription models and agile monetization platforms , the necessity of integrating disparate processes—from sales and marketing to finance and customer support—becomes unmistakably clear. This operational efficiency ensures that resources are optimized and focused on strategic initiatives.

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The Top 10 Valuize Content Of 2023

Valuize Consulting

2023: A Year Of Accelerated Evolution In 2023, rapid technological innovation and shifting market dynamics have profoundly impacted B2B technology companies. But, with a strategic blend of people, technology and processes for your Digital Customer Success program, you can create operational efficiencies that elevate your customer experience.

Scale 52
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Startup 411: Building for Scale with Google Cloud, Stairwell, Mashvisor, and Inworld.ai (Video)

SaaStr

They need to act fast and take first-mover advantage to compete in the dynamic market. Once you build your startup and find a befitting market, your team should grow, and the organizational framework will become more complex. . A SWOT analysis can help study internal and external links that affect operational efficiency.

Scale 221
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The Top 5 Scale-Up Mistakes for Startups with Dave Kellogg, Balderton Capital Executive-In-Residence (Pod 574 + Video)

SaaStr

Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration? Focus your energy on winning your addressable market. Continue prioritizing operational efficiency. .

Scale 212
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Meet BetterCloud’s New Chief Revenue Officer, Meric Turkoglu

BetterCloud

With a proven track record of leading winning sales teams in fast-growing markets, it’s no surprise he describes his approach as “all gas, no brakes.” Most recently I came from Informatica, where I built and ran a high-velocity go-to-market (GTM) motion across all digital sales and scaled all business development teams.

Scale 52
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The Why, What & How Of Hiring A Transformational Customer Success Operations Leader

Valuize Consulting

With only a Director of Operations who answers to your VP of CS, you have no one to focus on the strategy driving your CS Operations, the engine that powers your entire Customer Success organization. The Business Impact Of Senior Customer Success Operations Leadership. They Drive Economic Growth.