Remove compliance Remove Leadership Remove Marketing Remove Operational efficiency.
article thumbnail

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 208
article thumbnail

Bridging Silos: What is the Critical Role of Seamless Integration in Agile Monetization

Blulogix

As companies delve deeper into subscription models and agile monetization platforms , the necessity of integrating disparate processes—from sales and marketing to finance and customer support—becomes unmistakably clear. This operational efficiency ensures that resources are optimized and focused on strategic initiatives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Feb 21 – Customer Success Jobs

SmartKarrot

When required, set an example for your direct reports by working directly with clients and showing them what best-in-class looks like in terms of operational efficiency and client communication. Provide Customer Success Teams with leadership and mentoring to keep them inspired, engaged, and motivated.

article thumbnail

SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

David, can you talk about the initial product that you took to market? Can you talk about the first product and how did you know it was done or at least ready to take to market in the first place? Thanks for inviting me and welcome to all the folks from SaaStry. Matt Garratt: You hit on something pretty interesting there, Trisha.

article thumbnail

SaaS Spend Management is a Program, not a Product or Application

BetterCloud

The rapid growth of SaaS adoption, expansion of the SaaS marketplace, need for cost optimization and efficiency, lack of visibility and governance, security and compliance concerns, and an increasing business focus on ROI and value optimization are all driving the increased importance of managing SaaS expenditure.

article thumbnail

SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

So it’s about operational efficiencies, productivity gains, digital experiences and making sure we’ve captured those. Bernadette Nixon: And so there are different things we need to do to bring to the table in crossing that chasm for our market. But as we look at our market, it’s not all created equal.