article thumbnail

What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

article thumbnail

How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ten Year's Worth of Learnings About Pricing

Tom Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining solvency for a business, there are many other reasons to set price. There are many others too.

Pricing 228
article thumbnail

The Complete List of Product Manager Interview Questions: 20+ Essential Queries

User Pilot

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. While there’s no need to grill candidates with overly technical questions at your next product manager interview, favoring applicants with an innate product sense is only logical.

article thumbnail

Willingness to Pay in SaaS: Definition, Calculation, Factors + More

User Pilot

WTP helps SaaS companies choose optimum prices for their products to maximize profit. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. WTA data for each feature can help you fine-tune the individual pricing plans. What is the willingness to pay?

SaaS 88
article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Spotting market gaps: feedback widget.

article thumbnail

Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?

SaaStr

Understand the Market Better. Most founders don’t understand their markets well enough in the beginning. They don’t do enough interviews, meet enough potential customers, do enough work, etc. Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy.

SaaS 230