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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. They were actually aggregate helpful, right?

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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

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What is Marketing Research? Examples and Best Practices

User Pilot

This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start. Interviews. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. Focus groups. Product trials.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business. Were interviewing larger customers, figuring things out, and they were in Houston. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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Best Recruiting Software

Neil Patel

No one wants to invest in tools that aren’t entirely useful to their process. If investing in a robust ATS software will save you money by making less bad hires in the long run, save you time by having instant access to large amounts of data, or let you employ less hiring managers, then the investment is well worth it.

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Run Less Software

Intercom, Inc.

The Apple and Google Play app stores give developers an instant marketplace, a gateway to billions of customers. Since 2006 the era of “Everything as a service” has advanced quickly. Infrastructure as a service is now standard, as are Platform and Software as a service. Cloud computing is dominant. The not so simple case.