5 Steps to Build Your First GTM Playbook with Stage 2 Capital
SaaStr
DECEMBER 12, 2023
This is even more important today because there’s more information out there that the buyer has access to before ever having a conversation with the seller. At Zenefits, Mandy had a user who was an HR Manager, but the decision-maker was the CFO. Then, ensure the Customer Success team can help manage that customer to success.
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