Casey Accidental

FEBRUARY 26, 2024

I’ll explain how I think about these decisions as a product leader and give more context on the journey of developing entirely new products inside a company. First off, let’s spend a moment on this product/market fit point. Even though the team usually knows nothing in reality. This is failure inside a medium to large company.

Underperforming Technical Team

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization.

Marketing

GetUplift

JULY 4, 2024

They’re truly partners and an extension of our team. Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy.

Scale

Baremetrics

DECEMBER 12, 2019

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. For senior executives, CEOs, and founders, instilling a growth mindset in employees is a major key to success. Executives’ jobs are highly focused on motivating their team members to be as growth-minded as possible.

Social Media

Baremetrics

APRIL 16, 2021

If so, how much money will you need to build your product and get it to market and what types of capital will you employ to do so? This capital should be used for product development and the people required to help you build it. This is not the time to invest in sales and marketing. Debt capital gets a bad name.

Venture Capital

Full Session

NOVEMBER 27, 2024

Pricing starts at $39/month with a 20% discount for annual plans, offering scalability for businesses of all sizes. Userpilot is a product growth platform focused on improving user engagement and onboarding for SaaS companies. Pricing starts at $299/month , which might be high for startups looking for a cost-effective solution.

Software Review

Full Session

NOVEMBER 27, 2024

Pricing starts at $39/month with a 20% discount for annual plans, offering scalability for businesses of all sizes. Userpilot is a product growth platform focused on improving user engagement and onboarding for SaaS companies. Pricing starts at $299/month , which might be high for startups looking for a cost-effective solution.

Software Review

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in! Click To Tweet.

Interviewing

Chart Mogul

APRIL 24, 2019

Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. GetResponse provides an all-in-one online marketing platform for teams that need to build landing pages, send emails, run webinars, and more. A bit of background.

Growth Hacking

User Pilot

JUNE 20, 2022

In this article, we’ll explain what A/B testing is, why it matters for product managers, and how product teams should plan and run a test. Split testing starts with developing a hypothesis that you want to verify. Product managers use A/B tests to develop products that will resonate with customers. How to conduct an A/B test.

Management

User Pilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

Market Research

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in!

Interviewing

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing

SmartKarrot

OCTOBER 26, 2022

However, far too often, companies do not have a set process in place for developing these crucial client relationships. Since this is a corporate decision, you should consult with other departments of the organization, like the marketing team, a customer success team , and business stakeholders.

B2B

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, .

SaaS Payments

Intercom, Inc.

JUNE 28, 2018

For instance, in a workplace you don’t need to ‘follow’ your coworkers; you’re on teams automatically, you know you’re on the same email domains, and it’s much easier in many ways. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention

Intercom, Inc.

JUNE 28, 2018

For instance, in a workplace you don’t need to ‘follow’ your coworkers; you’re on teams automatically, you know you’re on the same email domains, and it’s much easier in many ways. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention

Sales Hacker

DECEMBER 11, 2020

Promote inclusivity and invite your most introverted colleagues to speak and share their ideas in team discussions. In business, but especially in the world of B2B sales & marketing, it often feels like folks are putting on an act (or trying to be something they’re not) — I often share videos of me playing the guitar on LinkedIn.

Sales

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB

Incredo

DECEMBER 12, 2019

Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address. 2 Website homepage See the example below.

Software Review

Chart Mogul

MAY 7, 2025

Defining an Ideal Customer Profile (ICP) forces you to focus, prioritize, and hone in on your specific target market. It seems obvious: focus brings team unity and compounds the impact of everyone’s work. It seems obvious: focus brings team unity and compounds the impact of everyone’s work.

Scale

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 35:30) Optimal team structures for SMB sales organizations. (52:25)

Scale