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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Resources

1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. 2: Impactful social writing Best course for becoming a thought leader in your niche Price : $127. The cheapest one is priced at $29/month. Instructor(s) : Anke Audenaert , Daniel Kob.

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Payment Horror Stories: The How and Why Behind the Most Vicious Attacks on Your Payment Stack

FastSpring

. ⁓ At FastSpring, I lead payments, ⁓ risk, compliance, operations, ⁓ and ⁓ ultimately, I am a customer advocate or a seller advocate, as we would call it internally, ⁓ where I work collaboratively with our, excuse me, sellers to help optimize, ⁓ improve their ⁓ growth potential. I would say it was probably a subscription.

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Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans?

SaaStr

Large customers only pay via invoices, especially for any deal of any material size (>$10k a year). Invoices have their own annoying set of characteristics (they can be Net 60+, you have to deal with procurement, etc.). The last thing a VP in a Fortune 5000 company wants to deal with is credit card payments or monthly invoicing.

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Marketing Automation For Growth Teams: Your Go-To Guide

User Pilot

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

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Episode 40: Twitter Bio or… Cold Email ???

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Curious – is billing something that the team is prioritizing as you continue to scale and implement new products & pricing plans?

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

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What SaaS Businesses Can Learn from the News Industry

Tom Tunguz

If asked to describe the characteristics of a successful freemium business, I might highlight three things: effective community marketing, command of new distribution platforms, and a paid product users love that is priced by usage. In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies.