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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

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6 Steps to Managing Marketing Hyper-Growth at Scale with Klayvio Global Head of Marketing Kady Srinivasan (Pod 525 and Video)

SaaStr

As the Head of Marketing at Klayvio , she discusses her experience growing a small, new marketing team to an organized, self-sufficient one all while the company was experiencing hyper-growth at every level. She details her six steps to manage successful marketing at scale. Step 1: Align with the CEO.

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Register for “Globally Scale Your SaaS Business by Streamlining Online Selling and Finance Operations,” an In-Person Roundtable With Frederic Linfjärd

FastSpring

Frederic Linfjärd was working on scaling Capture One’s software into new countries, and he was learning firsthand just how difficult it was to sell the product by building an online store in house. An In-Person Discussion About Scaling Your Business Join us in Amsterdam on April 5 from 9:30 a.m. to 11:45 a.m. Agenda: 9-9:30 a.m.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack. Vicki Lin : Great. Thank you Ceci.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

You’re Running into Issues Localizing Payments “If your strategy for growth includes selling your product in more than, let’s say, two to three currencies or local payment methods, then scaling with a Stripe-type setup can be too slow,” Fred explained.

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Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Membership combines cohort-based programs, with a year-round experience to help you learn, execute, and scale your career and your company. Scaling Product Delivery.

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Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player.