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What To Do Next Audit your current payment/finance offerings Survey your customers about their financial pain points Start conversations with embedded finance providers Focus on partners who can scale globally with you Remember: In SaaS, revenue diversity is power.
Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS? I try to look at two things in Vertical SaaS startups, at least when investing : Will everyone in the vertical / industry use it? It’s just hard to get most vertical SaaS start-ups to scale if they can’t get to a $10k ACV. So be honest.
If I had to summarize all my learnings, it’s that you can’t really hire a full-time head of finance too early, but many of us go to hire a “CFO” around $10m-$30m ARR, when we really need a VP/SVP of Finance. I have seen LOTS of companies fail at one or both of these when hiring for a finance leader.
Whether youre a product leader, fintech founder, or payments partner, understanding the language behind embedded finance platforms is mission-critical. This blog post is your jargon-free guide to all the advanced embedded finance terminology you’ll encounterfrom OAuth to multi-rail payment strategies.
Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms
Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! 📆 August 7th, 2024 at 9:30a PT, 12:30p ET, 5:30p BST
Embedded Finance is reshaping SaaS, and for good – and exciting – reasons. Meet some of our experts driving this shift for our software partners and see how Embedded Finance can enhance your platform’s revenue, customer loyalty, and growth potential.
Take a read if you are still running finance yourself, or just have an part-time outsourced resource. In the old days, we didn’t have to worry about finance too much. SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. from Dotcom to SaaS era.
To supplement our Core product and provide an even higher level of functionality, we offer our Pro products, which provide value-additive capabilities such as Marketing Pro, Pricebook Pro, Dispatch Pro and Scheduling Pro, as well as our FinTech products, which include payment processing and third-party financing solutions.
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). Let’s explore how SaaS companies are monetizing embedded payments, how big this opportunity really is, and what providers make it easy (and profitable). Valued at $261.1
Speaker: Simon Torrance, Embedded Finance Expert & Advisor
Simon is a globally recognized expert in the field of embedded finance, and he currently serves as a member of the World Economic Forum’s Digital Platforms & Ecosystems working group.
What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. The evolution of SaaS business. Before we get into the dynamics of alignment, let’s briefly review the evolution of SaaS. Era 2, SaaS 2.0:
But an IPO back then was in any ways like a late stage financing today. Fast forward to today, the “average” SaaS company that IPO’s … takes 13.6 It was the only efficient way to raise a larger slug of capital. billion in ’95. Not too shabby. years to get there.
Dear SaaStr: When Should You Make Your First Finance Hire? Even with all the great AI and other tools out there in finance now — if you are growing quickly, you should make your first finance hire earlier than most founders think. A Director of Finance can handle all of this and set up scalable processes for growth.
So Circle is the latest tech IPO and it’s not really B2B or SaaS per se — it’s a fintech that issues and manages “stablecoins” Cypto that converts 1:1 to U.S. ✨ Lemkin (@jasonlk) June 5, 2025 5 Interesting Learnings for B2B and SaaS Founders from Circle’s IPO: 1. The culprit?
The landscape of startup financing is changing. One of the most important job requirements for a startup CEO is being diligent about financing growth while navigating the ebbs and flows of business. Learn why SaaS founders are turning to debt capital options like revenue-based financing.
Orbee’s technology aims to transform repetitive tasks across finance and accounting, enabling businesses to dramatically improve efficiency and reduce critical errors. Future of SaaS Pricing and AI Adoption Headwinds The future of SaaS pricing involves more outcome-based pricing, as it reflects the value created for customers.
We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. Traditional horizontal SaaS faces big headwinds (Salesforce -18%, Asana -31%). The Three Forces Reshaping SaaS 1. This isn’t cyclical.
Even these days, in The Best of Times for SaaS, many founders are wary of Venture Capital. The post 5 Things To Be Wary of In VC Financings appeared first on SaaStr. Aren’t they just trying to buy shares too cheaply? Well, yes, sometimes. But early-stage venture capital is so risky. And be honest. Probably not.
Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. Considerations for Selling SaaS to Engineers or Developers The first thing to know about selling to Engineers and Developers and a common misconception is that they do get sales. They know you’re selling them a product.
B2B SaaS financial operations are no different. From the economy to funding to the downstream impacts of ASC-606 adoption, we explore what finance teams and founders alike are most concerned about in 2021 in our report. If you're in B2B SaaS, you don't want to miss this one.
The role of finance in SaaS is changing. No longer are finance teams the traditional “bean counters” of ages past. IVP Partner Michael Miao explains, “The role and the scope of the modern finance team has changed dramatically in the last decade. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free.
Find a Long-Term Partner Private Equity (PE) : PE firms love profitable SaaS companies with $4M-$10M or ideally $20m+ ARR. Bank Financing If youre profitable, you could explore a bank loan or debt financing to buy out your VC. Look for lenders who specialize in SaaS or recurring revenue businesses. If so, start there.
By enabling more tailored solutions, streamlining operations, and addressing vital concerns like fraud and security, embedded finance is becoming a crucial driver of innovation. AI, tokenization, and vertical integration are just the beginning of whats possible in embedded finance.
So as you’ve seen, acquisitions have picked up in SaaS. So many acquisitions, so many IPOs, so many public and private valuations of great SaaS companies are actually at / worth less than 10x ARR. This is the minimum bar for venture financing. The Growth Premium in SaaS Has Never Been Higher.
Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics
While it may seem that more and more SaaS companies are taking the bootstrap approach to financing, it’s encouraging to know that there are many other viable funding options on the market.
Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ Going Long We’ve written before on the power of going long in SaaS. in revenue. Are We In a Downturn? How do you do it in practicality? You have to know your why.
Many SaaS and Cloud leaders are down more than 50% from their all-time highs. A Covid Hangover in SaaS stocks.’ And the lower multiples are, the harder anything involving external financing matters. The top SaaS and Cloud leaders are even accelerating at $1B in ARR, for goodness sakes!! pic.twitter.com/JNnzizB82v.
As a growing SaaS company, there is a lot to think about in a day: How is my ARR doing? vary on how they handle sales tax and SaaS. As a SaaS company, you could even get flagged for an audit because of quick growth. SaaS company Basecamp discovered the nee d for these steps firsthand. “ Are we delighting our costumes?
At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business. Based on these experiences, here are myths I often hear from early-stage SaaS companies who want to move upmarket and target enterprise buyers. Human Resource systems connect with Finance.
Microsoft has amassed the most extensive channel for SaaS companies, and each of these vendors pushes teams to current customers, many of whom are moving to the cloud and relying on Microsoft for guidance. Sales acceleration, marketing, finance tools all built on Salesforce data with Slack delivering the user interface.
By BluLogix Team Usage-based billing breaks down fast—when product, sales, and finance don’t speak the same language. Schedule a Demo Today Search Search Linkedin-in Twitter Youtube Envelope Learn more Usage-based billing breaks down fast—when product, sales, and finance don’t speak the same language. appeared first on BluLogix.
How far along was the typical SaaS Series A in 2018? The chart below shows a representative sample of SaaS Series As’ ARR and projected ARR growth rate for 2018. In 4 years, we’ve seen a 4x increase in the median MRR of a Series A SaaS company. The median business was at $1.8M in ARR and growing at 250%.
In corporate finance , generative AI is a transformative force, enhancing decision-making and operational efficiency. Moreover, it automates routine tasks such as transaction processing and report generation, freeing finance professionals to focus on higher-level strategy and analysis.
These 18 women are powerful, relentless and are all making SaaS and tech in general a better place. They have impressive professional achievements, all the way from founding companies through to running international operations across continents all the way to funding the SaaS companies of the future. They are stars in tech in Asia.
Divvy is a seamless expense management software combined with the world’s smartest business card giving your company total control of finances. ChartMogul’s Free-Forever Launch Plan for SaaS Businesses. The post 8 More SaaS Tools and Freebies For All Your WFH Needs appeared first on SaaStr. What are they all about?
As your SaaS company grows and you go through various fundraising stages, your company size also grows. David Sacks, Co-Founder and General Partner at Craft Venture,s shares wisdom from his years of experience in SaaS to help you build your org chart for each step of your company’s fundraising journey. Director of Finance.
We’ve have the best gourmet tacos, margaritas and more right at the venue, Come on Tuesday, join some braindates and mentoring sessions, and then grab tacos and more with the Best in SaaS and Cloud. SaaS Founder Happy Hour with SVB and Deel at Pinstripes. Sage Finance Happy Hour! CFOs and VIP Finance, sign up here.
Q: Dear SaaStr: Should We Allow Refunds in a Multi-Year SaaS contract Paid Upfront? Finance will hate it because they have to deal with reserves, or a financial hit. The post Dear SaaStr: Should We Allow Refunds in a Multi-Year SaaS Contract Paid Upfront? Let me add a slightly controversial answer. If pushed.
Will AI sofware companies operate with better or worse profitability than a classic SaaS company? AI SaaS may be much more profitable than the -10% average net income margins of the current crop of public businesses. General & administrative should see productivity gains across legal & finance.
The reality is though, in SaaS, especially if you are primarily sales-driven, that’s often gonna be tough. So if you’re building a model for your SaaS start-up, or thinking about cash-flow positive as a goal, let me offer a few learnings about how we got there faster: Land A Few Whales. Big Customers) in SaaS.
At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. For smaller companies, go after the founders because they likely won’t have finance people yet.
After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. What This Means for Your SaaS Company If You’re Series C+ and Growing Fast The window is open, but it won’t stay open forever.
SaaS pricing isn’t static – it’s a living strategy that grows with your company. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.
SaaS products and services like Pilot track the finances of 1,000s of SaaS and other startup so they’re an interesting source of hard data. VC finance is designed to fund 18-24 months of runway. SaaS and Cloud growth overall will remain strong. What does Pilot’s latest data say?
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