article thumbnail

The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

article thumbnail

“Seed is Broken But There is More Seed Funding That Ever”: The Latest Deep Dive with Harry Stebbings and Jason Lemkin

SaaStr

Jason Lemkin discusses why pricing is worse than ever for startups. Lessons from the Best & Worst Deals (00:05:03) To succeed in today’s rapidly changing business landscape, startups need an ultra-committed binary team, especially two co-founders with an insane level of commitment. The competition is more intense.

CTO Hire 206
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Mistakes Getting to $100M ARR with LaunchDarkly’s Co-founder Edith Harbaugh (Pod 668 + Video)

SaaStr

After three months, this talented guy came to Harbaugh with the recognition that LaunchDarkly’s customers were developers. He didn’t like to sell to developers, so he quit. because they needed to rebuild the sales team. They rebuilt the sales team and closed some big deals. A bad one can torpedo you.

article thumbnail

CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

Get best price tickets here!!! So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. This session is particularly fun to look back on.

article thumbnail

Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

Scott’s newsletter makes a great point: as buying teams get bigger and bigger, our sales teams need to grow with them. In other words, the partners balance out each other’s strengths and weaknesses. After all, why make someone forcibly talk through budget and pricing if they clam up whenever the topic surfaces?

article thumbnail

5 Tips To Closing More Bigger Deals

SaaStr

If you already have a few bigger deals under your belt, but most are smaller … a few higher-level suggestions: Hire a Very Good VP of Sales that has sold at your “high end” price point. More on that here: The $2 Million Dollar Man/Woman: How to Think About Scaling Your Customer Success Team. Continually raise prices at the high-end.

Scale 294
article thumbnail

Gross Retention vs. Net Retention: What’s the Difference?

Totango

To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. Calculate it!

Retention 109