article thumbnail

5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly.

Scale 211
article thumbnail

How to turn engaging activity on LinkedIn into prospects and personalize at scale with Sarah Hicks

Predictable Revenue

Sarah Hicks has been crushing quota over the past couple of months, by reverse-engineering Becc Holland's personalization at scale approach to fit her own method. The post How to turn engaging activity on LinkedIn into prospects and personalize at scale with Sarah Hicks appeared first on Predictable Revenue.

Scale 194
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. . But this narrow approach limits our ability to understand how to create a solid pipeline and inhibits us from understanding the end-to-end prospect journey.

Scale 250
article thumbnail

The Channel Maturity Scale: How Do You Measure Up?

SaaStr

And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel. In turn, charting a course to channel proficiency depends upon optimizing your channel partner engagement strategy at every stage.

Scale 278
article thumbnail

16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. These 16 plays are aligned to different stages of the sales funnel.

article thumbnail

Dear SaaStr: What are Some Common Decisions SaaS Startups Make that Hurt Their Ability to Scale?

SaaStr

Q: Dear SaaStr: What are Some Common Decisions SaaS Startups Make that Hurt Their Ability to Scale? The problem here is that instead of hiring an accretive resource, you hire a cost center than can’t deliver sales/leads/upsells. Hire someone above your team members that can’t scale as soon as they stop scaling.

Scale 249
article thumbnail

From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Naturally, demand is going to lead to a ton of supply. Think about the growth curve inflecting more at the top of the funnel with more leads. When Lattice launched its engagement product in 2018, it had a humongous lift with almost double the quarterly booking rate overnight. Prepare for post-sales on new products.

Scale 242
article thumbnail

The Ultimate Gartner Report to Driving Growth & Recurring Revenue

In 2023, companies are looking to improve their revenue and drive sustainable growth by scaling their subscription offerings, to increase the rate of growth and resilience by moving from one-time sales to recurring revenue.

article thumbnail

Upgrading Data Security in a Crisis

Speaker: M.K. Palmore, VP Field CSO (Americas), Palo Alto Networks

In most cases, the COVID-19 crisis has sped up the desire to engage in digital transformation for medium-to-large scale enterprises. Preparing for crises that lead to security threats. Roadmaps are rarely implemented without challenges. In this webinar, you will learn: The future of data security. And much more!

article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.