Remove Engagement Remove Investment Remove Leadership Remove Marketplace as a Service
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10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Not having exemplary sales leadership: The sales lead should not just manage the dashboard efficiently. Mistake 4: The lack of enablement .

Scale 258
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.

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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. But especially in the early days, companies need to fight risk aversion and invest in marketing programs that will build the foundation for new industry.

Scale 112
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Why Is It So Hard to Teach Sales Literacy?

Sales Hacker

Influenced by their experiences with consumer marketplaces and leaning into their own technological comfort zones – buyers are more than capable of finding information on their own. Back in the day, the majority of Frank’s students wanted to go into investment banking and consulting. Success in sales leadership looks a bit different.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. Since then, you’ve spent over 12 years in post-sales leadership.

Scale 177
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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. So, OpenView worked out for me. Product led growth.

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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. With customers coming to their (virtual) doorstep, these cloud companies are free to scale at their own pace, expanding sales and their reach in the marketplace.