SaaStr
DECEMBER 19, 2023
Dear SaaStr: What are the signs that an enterprise SaaS startup is ready to scale by hiring more sales people? In the early days, it’s simply that you have a few more leads than you can currently handle. For a higher-velocity, in-bound driven SaaS product, most sales reps will have trouble processing more than 50 or so truly qualified leads a month.
Clouded Judgement
DECEMBER 21, 2023
Q3 earnings season for cloud businesses is now behind us. The 63 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between October 25th – December 7th. In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Moz Blog
DECEMBER 20, 2023
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
Tom Tunguz
DECEMBER 17, 2023
Data teams are becoming software engineering teams. On December 14th we welcomed Philip Zelitchenko , VP of Data from ZoomInfo, to talk about how he has built this discipline within his team & it was fascinating. The video is here. Like the Devops movement, the Dataops movement aims to scale the use of data within companies without increasing the headcount of the data team.
Advertisement
Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?
Predictable Revenue
DECEMBER 20, 2023
Gretchen Gordon, the author of "The Happy Sales Manager," unravels the complexities and challenges of this significant career shift. The post The Beginner’s Playbook for Sales Managers with Gretchen Gordon appeared first on Predictable Revenue.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Inturact
DECEMBER 18, 2023
For SaaS products, the difference between success and obscurity often hinges on two pivotal aspects: user onboarding and product adoption. Today, user preferences shift rapidly and competition is intense, so effective onboarding and adoption strategies are not just beneficial—they are essential.
Sales Hacker
DECEMBER 20, 2023
We have a very special episode this week. At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Today, you’ll hear the compilation of their responses to one of the questions. Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes. What You Will Learn: What’s working and learnings for these go-to-market leaders.
TurnKey Labs
DECEMBER 21, 2023
In an era where Artificial Intelligence (AI) is reshaping industries, establishing an AI Center of Excellence (CoE) is crucial for organizations seeking to leverage AI effectively. An AI CoE acts as a centralized unit, guiding and governing AI initiatives to align with business objectives and maximize value.
Subscription Flow
DECEMBER 20, 2023
Navigating the bustling SaaS landscape without a reliable CRM system is similar to one being like a child who is attempting to learn a skill without the helpful guidance of a teacher. This is where a great CRM can be of help as it can be your secret weapon for automating tasks, comprehending process bottlenecks, uncovering customer insights, and pinpointing areas for growth.
Advertisement
Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.
SaaStr
DECEMBER 21, 2023
So there were barely any SaaS IPOs in 2022 or 2023. The last big SaaS IPO of the Boom Era was Hashicorp in December 2021, and after that, multiples fell off a cliff. There were basically no significant SaaS IPOs for almost 2 years, until Klaviyo (+ Instacast + ARM) all tried to reopen the market in September 2023. After that, crickets again and no IPOs for the rest of the year.
Tom Tunguz
DECEMBER 19, 2023
Earlier this week, Alteryx announced its intention to go private for $4.4b. It’s the 10th in 2023. Company Valuation Qualtrics 12.5 Coupa 8 New Relic 6.5 Cvent 4.6 KnowBe4 4.6 Alteryx 4.4 EngageSmart 4.0 Software AG 2.4 Sumo Logic 1.7 Momentive 1.5 Total 50.2 In December of last year, I wrote : Private equity acquires 10% of the 70+ publicly traded software companies by the end of the year.
Clouded Judgement
DECEMBER 22, 2023
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Revisiting the “Is Software Expensive” Question The current median revenue multiple for the software universe is 6.4x, which is ~17% below the long term average multiple of 7.8x. However, when looking at growth adjusted multiples, the current median is 0.48x, which is ~75% above the long term average of 0.28x (you can see this chart later on in this p
Stax
DECEMBER 20, 2023
When you research payment solution providers , you’ll start hearing the term “interchange” used when talking about payments. Interchange is the fee that credit card companies like Visa and Mastercard charge businesses to accept their cards. The interchange fee depends on a number of factors and isn’t always easy to understand. In this article, we will break down credit card interchange fees so you will know exactly how much you’re spending when running your business.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
DECEMBER 20, 2023
So we don’t know quite as much about Canva as we do SaaS companies that have IPO’d. But we at least know enough to put together 5 Interesting Learnings! They were $1.7B+ ARR in October , so let’s call it close to $2B at the end of the year, growing 40%+ at that scale –and profitable! (or at least cash flow positive) all just in Year 10 since founding.
FastSpring
DECEMBER 19, 2023
If you’re selling video games direct-to-consumer (DTC), there’s a good chance you may be taking advantage of a “merchant of record” payment platform like Xsolla and others. Merchants of Record are a great choice for video game companies because they allow you to offload the complexity of payments, fraud, global taxes, and more so you can spend your team’s time on making great games.
BlueSnap
DECEMBER 21, 2023
For many businesses, 2023 has been about making the most of the time, resources and money at hand. Our most read content within our Resource Center says a lot about what businesses are thinking about payments today and their impact on the bottom line. The post The Best of BlueSnap: The Top 10 Payment Content Pieces of 2023 appeared first on BlueSnap.
Totango
DECEMBER 20, 2023
We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. These awards reflect superior engagement and commitment from our users, who continue to highlight and share the key aspects of Totango and our software they find most beneficial. The best of both worlds: unmatched enterprise-grade implementation and usability The G2 Winter 2024 reports ranked Totango as the number one customer success softwa
Advertisement
Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
SaaStr
DECEMBER 22, 2023
One last kick-in-the-arse post for the year: Don’t Be a Quitter Let me explain, as this is one of the most disappointing changes in my opinion in “tech” and startups over the last 12-18 months. Two things together have done many a disservice: the combination of a tougher year for many >>and<< the constant celebration of … quitting. It’s all over LinkedIn and TikTok.
FastSpring
DECEMBER 20, 2023
As mobile game and app developers gasp for air under a player-gouging 30% duopoly-tax on nearly all mobile game revenue worldwide, Epic Games has emerged as the de facto leader of the gaming community in the fight for open computing on mobile. That said, Epic’s $5B+ in annual revenue, blockbuster titles, and extensive games marketplace makes them an unlikely “little guy” in this fight, as Epic’s needs don’t always represent the needs of most game companies.
Buffer Resources
DECEMBER 21, 2023
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.
Stax
DECEMBER 20, 2023
Offering payment processing services is a move that makes sense for a lot of SaaS companies, particularly if your software helps your customers run their business. For example, if you have a project management app, then you can add payment features that allow people to use your software to take payments from their clients. Similarly, if you provide appointment scheduling solutions, then it’s worth offering payment tools so your users can leverage your solution to take upfront payments and deposi
Advertisement
Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.
SaaStr
DECEMBER 16, 2023
Dear SaaStr: Does Everyone Lose Most Of Their Friends on The Entrepreneurial Journey? You will lose friends on many levels if you build a successful start-up. First, if you co-found a company with friends, it’s likely one of them won’t go the distance. And it’s likely that will end up souring the relationship, at least partially. Doing a start-up with a great friend can be very powerful.
FastSpring
DECEMBER 20, 2023
Google to pay $700 million and make some Play Store changes. The terms of an antitrust settlement between U.S. states and Google were revealed on Monday, December 18, which include a large fund for consumer and state payouts as well as Play Store changes to increase options and flexibility for consumers and app developers. However, some say the penalties and promised changes aren’t enough.
Buffer Resources
DECEMBER 19, 2023
As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. I had the privilege to attend Gary Vaynerchuk’s 4Ds program , where he encouraged me to rethink TikTok, emphasizing that the message of my company would re
Stax
DECEMBER 20, 2023
Just starting out with your small business? Finding great credit card processing rates may seem impossible, but there’s hope. By following these simple tips, you’ll be able to secure credit card processing rates that make big businesses jealous. Learn More TL;DR Not all credit card processing companies are created equal. To ensure that you’re able to take payments in a cost-effective way, be sure to carefully compare their fee structures, contract terms, and available features.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
SaaStr
DECEMBER 21, 2023
What’s really going on in the world of SaaS right now, from software valuations to business performance to interest rates? At Workshop Wednesday, held every Wednesday at 10 a.m. PST, Jamin Ball, Partner at Altimeter Capital and author of Clouded Judgement , took us through the current state of SaaS and what we should expect in 2024. Software Revenue Multiples On the chart below, the darker blue line shows the median revenue multiple for 100 software companies.
User Pilot
DECEMBER 22, 2023
How do you write a UX microcopy that helps users accomplish their objectives and drives conversions? That’s what our guide to microcopy in UX design covers, so if you’re after the answer, you’re in the right place! Let’s get right to it! TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website.
Buffer Resources
DECEMBER 20, 2023
As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.
Expert insights. Personalized for you.
286 
Let's personalize your content