Totango
JUNE 4, 2021
Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs.
Neil Patel
JUNE 3, 2021
If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because products in different stages demand different strategies, be that for physical products or for services.
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Cobloom
JUNE 1, 2021
Struggling to keep your SaaS company's churn rates down? Think that there's more you could be doing to approach the much revered negative churn? (Where upsells outpace lost customers). You've come to the right place. In this article I run through 5 of the most common sales & marketing mistakes we see SaaS companies making. They all increase churn, and consequently decrease your customer lifetime value , one of the most important metrics in SaaS.
The Daily Egg
MAY 30, 2021
You’ve probably heard of Bluehost as one of the biggest names in web hosting, but it’s not the only service out there. DreamHost got its start around the same time and offers just as much when it comes to keeping your site running. Both have great overall performance, and you can’t go wrong with either. […]. The post Bluehost Vs. DreamHost appeared first on The Daily Egg.
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SaaStr
MAY 31, 2021
Patrick Collision, CEO and co-founder of mammothly successful Stripe, a while back put together a list of things to do from age 10 to 20 to be a successful entrepreneur. I do wish I’d done all those things. In a small way, a few of those age 10-20 skills I did acquire from starting a tiny software company then were what carried through to whatever success I’ve had.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
MAY 31, 2021
Let's take a quick look at some of the ways AI can be leveraged to maximize sales and lead generation for pharmaceutical businesses. The post 8 Steps to Improve Your Business Email Writing appeared first on Predictable Revenue.
The Daily Egg
JUNE 3, 2021
Ready to drive more traffic to your WordPress site? This guide will show you some immediate actions that you can use to improve WordPress SEO today. We’ll also cover the importance of WordPress SEO and dive into some long-term SEO strategies for WordPress. Why WordPress SEO Is So Important Prioritizing SEO is the best way […]. The post The Complete Guide to WordPress SEO appeared first on The Daily Egg.
SaaStr
JUNE 1, 2021
The other day I went to buy a SaaS product. I know this SaaS product well, and have used it for years. It’s not a great piece of software, but it’s very effective and useful. I was finally ready to buy. I was forced to go to an SDR first — the only button was “Contact Us” I asked for a free trial. The SDR said that wasn’t possible, and wanted to talk about my “budget” first.
Intercom, Inc.
JUNE 1, 2021
Over the course of the past year, the customer support landscape has changed for good. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Tom Tunguz
MAY 31, 2021
The cost of a failed account executive hire is about 8 months of lost productivity. A three month initial search, three months of ramp time, the termination, and then another two to three months of ramp for his replacement. That’s at the individual contributor level. What does it cost the organization to hire the wrong executive? In terms of time cost to the startup, a failed executive hire is roughly similar, 9 months.
The Daily Egg
JUNE 3, 2021
If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic […]. The post Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites appeared first on The Daily Egg.
SaaStr
JUNE 3, 2021
Recently we did a great AMA-style “Quora Session” You can see the whole list of questions and answers here. One fundamental question asked was What Everyone Should Know Before Starting a SaaS Company. I think we’ve hit the core things on SaaStr over the years, and we’ve added more structure in the SaaStr University … but this was a good chance to pull together perhaps the 5 most key things to know IMHO/IME.
Neil Patel
MAY 31, 2021
I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Unbounce
JUNE 1, 2021
You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( It was. Yikes! ). Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG.
The Daily Egg
MAY 31, 2021
Vonage is an all-in-one VoIP provider that takes on a minimalist approach. Its service plans offer the fundamental features you need to communicate and collaborate at a price growing businesses can afford. Add-on features like toll-free numbers, voicemail-to-text, and paperless fax can be purchased as needed. Compare Vonage to the Best VoIP Providers and Phone […].
SaaStr
JUNE 3, 2021
Hubspot didn't just grow an incredible 41% in Q1'21 to $1.1B in ARR. It accelerated. * Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. They did it the hard way, with SMBs. — Jason BeKind Lemkin (@jasonlk) May 6, 2021. A fairly incredible thing has happened as we leave Covid behind (at least in the U.S.) and as Cloud continues to scale: Many of the best in SaaS are accelerating even at mas
Neil Patel
JUNE 1, 2021
If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Kellblog
MAY 29, 2021
I’m writing this from both the perspective of a former CEO (who would occasionally get sideways with his board) and that of a six-time independent board member. I’ll look first from the CEO perspective, examining what I wanted in an independent board member (aka non-executive director ), and second from the board director perspective [1].
The Daily Egg
JUNE 3, 2021
A reliable office phone system helps you communicate seamlessly as you go about your business. The problem is, either you don’t have a dedicated office phone system, or the one you do have is working poorly. Well, that ends here. Through hours of research and side-by-side comparison across a number of features, we’ve come upon […]. The post Best Office Phone Systems appeared first on The Daily Egg.
SaaStr
JUNE 3, 2021
When I co-founded my first company, way back in the dark stretch between Web 1.0 and Web 2.0, we got a terrible deal, from a dilution and valuation perspective. Yes, we raised $9m to get the company off the ground, but we had to sell just about everything to pull it off. The trade-off from the VCs? Big Salaries and 100% Vested Stock. We didn’t ask for either, but in their minds, I guess both were pretty cheap things they could do while still maintaining maximum ownership for themselves.
Neil Patel
JUNE 4, 2021
Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in action. What Is TikTok Stitch?
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Frontegg
JUNE 3, 2021
“Your application has been hacked” is probably one of the last lines a SaaS executive wants to hear today. CISOs and security teams also know this. Unfortunately, poor authentication and authorization implementation is still common across multiple platforms, leaving hackers with a big(ger) attack surface to exploit. Let’s learn more about password hacking and how to ensure secure SaaS authentication standards with proper user management.
The Daily Egg
JUNE 4, 2021
As you grow your WordPress site, you’re going to get to a point where you can’t manage everything yourself. Sometimes before you realize you need them, you find yourself needing to assign WordPress roles to editors, writers, or even additional site managers. But what are these roles, and how do you know who should perform […]. The post The Complete Guide to WordPress Roles appeared first on The Daily Egg.
SaaStr
JUNE 1, 2021
Q: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The brand benefits will go to my partner, not me. I’ll be valued less. Etc. etc. But bear in mind a few things: All money is green, all recurring money is ARR. If the revenue recurs, it counts. Customers often will figure it out.
Neil Patel
JUNE 2, 2021
Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Nimble - Sales
JUNE 2, 2021
We are excited to announce that Nimble has partnered with Reliance Network to help realtors cultivate and grow their networks and close more deals! Reliance Network empowers many of the world’s most prestigious luxury real estate brands with designer websites, marketing automation, and CRM. Reliance provides their clients with the tools to build a beautiful […].
The Daily Egg
JUNE 4, 2021
When you hear “WordPress sitemap,” your first reaction might be to run away screaming “too technical!” But don’t fear, a WordPress sitemap is easy to create and maintain—and it’s part of creating a great website experience for your users and fantastic for technical SEO reasons. We get into everything you need to know about WordPress […]. The post The Complete Guide to WordPress Sitemaps appeared first on The Daily Egg.
SaaStr
MAY 30, 2021
Perhaps the biggest difference between most first-time founders and most second-time founders is how long they try to do it all themselves. This isn’t a criticism — the first time you usually sort of have to. You have less capital to hire a team, and less experience building teams. And second timers often over-hire early, if VCs throw a ton of money at them in the early days.
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