Sat.Oct 28, 2023 - Fri.Nov 03, 2023

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Creating Content and Finding Leads Using AI with Dave Albano

Predictable Revenue

Collin Stewart, sits down with Dave Albano, a fractional CMO with a knack for leveraging AI in the sales and marketing landscape. The post Creating Content and Finding Leads Using AI with Dave Albano appeared first on Predictable Revenue.

AI
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Security Compliance for SaaS: Cutting Costs and Boosting Sales with Automation

Scytale

Many businesses prioritize compliance automation when formulating their strategic plans, and it’s crucial to understand why. This strategy leverages technology to simplify the compliance processes, encompassing security and data requirements needed. Automating the process serves as a valuable tool for risk reduction, time and cost savings, and overall compliance improvement.

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The Top 10 Mistakes I See In The VP of Sales Hiring Process

SaaStr

So we’ve spent a ton of time over the years on SaaS talking about hiring a great VP of Sales. Not only because it really matters, but because hiring the wrong VP of Sales can set you back a year — or longer. So I thought I’d come back to the classic topic and make a list of the Top 10 Mistakes I See Founders Make When Hiring a VP of Sales: #1.

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When to Use Predictive Dialer Vs. Progressive Dialer

The Daily Egg

Predictive and progressive dialers are indispensable tools for the best call center services, where time is of the essence and efficiency is. The post When to Use Predictive Dialer Vs. Progressive Dialer appeared first on The Daily Egg.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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How Much Should Quotas Increase Next Year?

Tom Tunguz

How much should quotas increase next year? With the end of the fiscal year approaching for many software companies, management teams are running the numbers for different scenarios. This year has been tumultuous : most startups reduced their bookings, and grinded through the first six months suffering through pipeline shocks - the result of CFO-budget pressure.

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Why Should You Use a Social Media Content Calendar Template?

Nimble - Sales

In today’s competitive digital world, we’re all striving to make our mark on social media. Whether you’re a business or an individual, a strong and engaging social media presence is vital. But, how can you do this successfully? It all starts with having a smart, strategic plan in place, and that is where social content […] The post Why Should You Use a Social Media Content Calendar Template?

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

User Pilot

How is marketing-led growth different from product-led growth and sales-led growth? This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Let’s dive right in! TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

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Four Lessons From the Carta Communications Train Wreck

Kellblog

Carta , an otherwise boring company solving a mundane-if-important problem , managed to get itself in the news this past week for all the wrong reasons. The fiasco was the result of CEO Henry Ward writing a post on recent negative press that was presumably intended to inoculate his audience , but instead backfired spectacularly. Headlines in the past week: Carta’s CEO reaches out to customers about bad press, alerting them to bad press What Carta CEO’s self-inflicted PR crisis could mean f

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Why Choosing Your Own Payment Gateway Matters: Tailoring Your Payment Stack

Infinicept

As an ISV, adding payments to your services involves decisions about the providers you’re going to work with. And one of the choices you’re likely to encounter as you develop your payment stack is your choice of gateway. Many processors offer gateways as part of their suite of acquiring services. So once you’ve chosen your processor, you can just use their gateway.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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5 Interesting Learnings From Bill at $1.2 Billion in ARR

SaaStr

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. Well, fast forward to today and it’s truly an SMB powerhouse. At $1.2 Billion in ARR, it’s still growing 48% year-over-year. Yes, 48% at $1.2 Billion in ARR. How is SMB SaaS doing today?

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How To Make VoIP Security and Encryption Issues Disappear

The Daily Egg

Hackers love to take over VoIP phone systems to blast out calls, and it can cost companies thousands of dollars before they. The post How To Make VoIP Security and Encryption Issues Disappear appeared first on The Daily Egg.

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The Impact of Anti-trust on M&A in Startupland

Tom Tunguz

The Federal Trade Commission’s focus on technology has transfigured the M&A market for startups. The Google anti-trust lawsuit & Amazon anti-trust cases may stifle those companies’ ability to acquire startups for significant sums. Facebook has faced a similar suit for illegal monopolization, which resulted perhaps indirectly in the divestment of two of its more recent acquisitions.

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Clouded Judgement 11.3.23 - No Sign of Re-Acceleration in Software

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Earnings Season Kicks Off Without Any Sign of Re-Acceleration Q3 earnings season kicked off in earnest this week, and it’s turning out to quite the volatile earnings season. Already we’ve seen huge earnings move.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe?

SaaStr

Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? Let me simplify it all to 4 simple pieces of advice: For most U.S. companies: Start marketing, supporting and talking to European customers as a distinct segment once you have 10 of them. If you can get 10, you can (of course) get 100. It’s OK to let the first 10 find you, though.

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Mic Echo Is Awful – Most Fixes Take 5 Seconds – Here’s How

The Daily Egg

Is mic echo turning your virtual meetings into a cacophony? We’ve all been there and know the frustration of hearing voices reverberating. The post Mic Echo Is Awful – Most Fixes Take 5 Seconds – Here’s How appeared first on The Daily Egg.

AWS
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Q3 2023 FastSpring Feature Release: Achieving Subscription Growth, Faster

FastSpring

We are excited to share the release of three new groundbreaking features designed to turbocharge your subscription revenue! 1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. They also complement several other subscription focused capabilities we have released over 2023.

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5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Buffer Resources

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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My Startup Doesn’t Have a Free Trial or Freemium Option. Should We Change This?

SaaStr

Dear SaaStr: My Startup Doesn’t Have a Free Trial or Freemium Option. We require payment right away. Should we change this? Free trials and freemium options work well — if you can support them well. Ask yourself: Can someone deploy your app in minutes? If they can, does it work well self-deployed? Or does it need a ton of data in it to work well and show value?

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How Interactive Voice Response Curbs Customer Service Costs

The Daily Egg

We’ve all sat through the customer service call of doom––it’s frustrating from the customer’s side, and a costly lost opportunity on the. The post How Interactive Voice Response Curbs Customer Service Costs appeared first on The Daily Egg.

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A Friendly Reminder to Cost-Cutters: Keep the Company a Great Place to Work for Survivors

Kellblog

It’s been a tough year. We’re currently in peak planning season for 2024. With capital scarce and expensive, with companies increasingly trapped in Schrödinger’s startup paradox , and with more startups than ever focused on positive cashflow and The Rule of 40 , it’s safe to say that Silicon Valley is still very much in a cost-cutting mood.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer Resources

In my 20s, I fell down a health and fitness rabbit hole. Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good few years later.  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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My App Stack: Nivas Ravichandran, Head of Marketing at Spendflo

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Chandar Pattabhiram, CMO at Coupa, check it out here. This week we have Nivas Ravichandran, Head of Marketing at Spendflo!

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Can Better Call Routing Shorten Wait Times? Yes, By A Lot

The Daily Egg

Call routing is the process through which incoming calls are directed to the relevant departments, agents, or individuals within an organization. Essentially, The post Can Better Call Routing Shorten Wait Times? Yes, By A Lot appeared first on The Daily Egg.

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Field Guide: Cold Email Deliverability

Predictable Revenue

Email deliverability ensures your emails get to the people you're trying to reach. Your sending reputation plays a significant role in this. The post Field Guide: Cold Email Deliverability appeared first on Predictable Revenue.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Resources

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Vendr: Renewals Are Consuming More and More of IT Budgets. 80%+ Now.

SaaStr

So it can seem sometimes like SaaS spending has crashed recently, but really that’s not right. Every single year, SaaS spend goes up. A lot, in fact. Gartner is even predicting enterprise IT spend will accelerate in 2024. But different years and different times benefit different vendors. The past 18 months, it’s seemed like price increases and consolidation on core vendors has consumed more and more of SaaS IT budgets.

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How To Record a Phone Call On Your iPhone – No Downloads

The Daily Egg

There are a million reasons why you might want to record a call. You might want to record your upcoming job interview. The post How To Record a Phone Call On Your iPhone – No Downloads appeared first on The Daily Egg.

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GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi

Sales Hacker

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company.