Sat.Apr 13, 2019 - Fri.Apr 19, 2019

[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity

The Daily Egg

We’ve always thought that great research uncovers secret behaviors.

Churn Monster – Acquired Customer

ChurnZero

Churn Monster #11: Acquired Customer. It’s time for us to take a look at another churn monster that causes a lot of risk – an acquired customer.

Churn 53

Is all software going to $0?

ProfitWell

Ryan Buckley , CEO of MightySignal , has been thinking a lot about pricing lately. Today, he asks us a fascinating question about pricing in the software space: Is all software going to $0?

From First-Time Buyer To Loyal Customer: Ecommerce Email 101

The Daily Egg

Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once?

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Techstars and Innovation Leader Reveal Best Practices for Leveraging Startups in Corporate Innovation

TechStars

Research shows corporations create coherent partnering and investing strategies with startups.

Get Excited! 50+ New VCs Are Coming to SaaStr Europa!

SaaStr

One really important driver for us at SaaStr is to help build the SaaS community and foster connections. That community can come in the form of anything from peer mentorship or tactical advice from session content, or even networking with VCs to help grow your company.

More Trending

100 never looked so good!

Predictable Revenue

To celebrate the 100th edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes a familiar face back to the pod, co-host and co-CEO of Predictable Revenue Aaron Ross. The post 100 never looked so good! appeared first on Predictable Revenue. Blog Interview

Disrupting Environmental Destruction

TechStars

Source: Ben Duke. Disruption” is a word that gets tossed around business a lot these days. But what if we could disrupt not just the way we do business, but the fate of our species and our planet? The World In 2050. What will the world look like in 2050?

5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!!

SaaStr

PagerDuty just pulled off the most recent super successful SaaS IPO! A huge congrats to CEO Jennifer Tejada and the team, who have spoken 3x at our SaaStr Annual and events and been great partners around our inclusion efforts as well.

Churn 191

The Product Led Growth Market Map

OpenView Labs

Editor’s Note: This article was first published on October 4, 2018 and updated on April 18, 2019. . Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Personal Branding: 4 Steps to Find the “Real You”

Sales Hacker

We all recognize iconic brands. Think the golden arches of McDonalds or the unique bottle shape of Coca-Cola. But did you realize you could build an iconic personal brand strong enough to catapult your sales career ?

A New Way to Help Student Entrepreneurs Succeed: Learnings from the inaugural LaunchPad Lift Cohort, part of the Blackstone LaunchPad powered by Techstars entrepreneurship program

TechStars

LaunchPad Lift “was the most impactful incubator/entrepreneurship program I have participated in. The cohort not only connected me to experts in a wide range of fields (branding, fundraising, HR) but was incredibly personalized and practical. Every single meeting made a difference.

10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Building a hyper-growth company is hard anywhere, but building one outside the Bay Area comes with its own unique challenges. Learn how Pendo built a product, team, and culture in its Raleigh hometown that could scale coast-to-coast and continent-to-continent.

Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility

Groove HQ

Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. In fact, 84% of customers trust online reviews as much as personal recommendations.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The Three Strategic Questions Facing AI Agencies

Tom Tunguz

Since writing The AI Agency: A Novel GTM for Machine Learning Startups , I’ve been meeting many companies who operate this way. These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. I will publish a landscape soon on the area. If you’re operating an AI Agency, I’d love to hear from you.

AI 128

The Pinterest IPO

Andreessen Horowitz

Pinterest went public today! . An IPO is a giant milestone for any company. I had the privilege of being CEO when OpenTable went public, in May 2009 — in the depths of the worst financial crisis since the Great Depression. … design ecommerce online communities announcements consumer startups IPOs

SaaStr Podcast #224: Zendesk CEO Mikkel Svane on Lessons from Zendesk Beyond $1B ARR

SaaStr

Mikkel Svane is the CEO of Zendesk. Join him as he takes you through his lessons taking Zendesk beyond a billion in ARR. . This is SaaStr’s Founder’s Favorites Series. Every Thursday we share one of SaaStr Annual’s best of the best sessions that you might have missed.

Cloud 174

Your Six-Month Checklist for Subscription Success

Rebilly | Insights Into Subscription Billing

One of the biggest draws of starting your own subscription-based service or product is the idea of “set it and forget it” recurring revenue. But setting up any kind of business takes work, time, and intention – and avoiding many potential pitfalls along the way.

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

What should designers ship?

Inside Intercom

One of the product design principles we have at Intercom is “What you ship is what matters.” ” But what do you ship? It’s a fundamental question that every product designer needs to ask themselves. Click to enlarge. There are three potential answers: “I ship design.”. “I

3 Steps to Choosing Your Next Product Build

OpenView Labs

Most of the time, the hardest problem isn’t building your product, it’s figuring out what product to build. You typically don’t have a lack of ideas; there are only so many hours in the day, so you need to make smart choices about where you invest your time.

“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

Join G2 Crowd CEO Godard Abel for a session on the secrets to the top-rated vendors on G2Crowd, AppExchange, and other platforms. He also discusses all the trials, errors and successes he had throughout all of his previous startups. Want to see more content like this session?

Five Open Problems for the Blockchain Computer

Andreessen Horowitz

Do you sometimes wish you had been born in a different decade so you could have worked on the fundamental building blocks of modern computing?

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

How to scale a global sales operations team

Inside Intercom

As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations. Until Xerox created the first team in the 1970s, sales operations didn’t exist.

Clutch, GoodFirms, and Others: Real-Life Hacks to Get More Leads from Directories for Software Service Companies

Kraftblick

Many directories receive thousands of unique users a month, and the traffic conversion rates on these sites vary from 1% to 5%. In skilled hands, directories can become a channel for the regular influx of high-quality leads for any Software service company. In our article, we will tell you how toout.

SaaStr Podcast Crosses 1,500,000 Downloads: With Box, Trello, Qualtrics, Flexport, Intercom and More

SaaStr

We are up to almost 16o Official SaaStr podcasts and there is a small chance you may have missed one or two ??. The Top 10 Most Downloaded of 2017 do sort of map to well known brands, although not entirely.

Re-tooling How Organizations Make Decisions

Andreessen Horowitz

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

How to Increase Product Adoption Rates: Tips for SaaS Enterprises

Totango

Congratulations! You’ve won a new customer and helped them learn how to use your product or service. What happens next? In a perfect world, the customer would fully leverage it, then spread the word about your business to their friends and community. But in reality, all products and subscriptions have a learning curve that can block a customer from fully adopting the product.

PODCAST 53: Transitioning to Move Upmarket from SMB to Enterprise w/ David Katz

Sales Hacker

This week on the Sales Hacker podcast, we speak with David Katz, Senior Director of Sales and Customer Solutions at Intercom.

SMB 69

The Week In Cloud: April 14, 2019

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. “Serverless computing reshuffles security responsibilities, shifting many of them from the cloud user to the cloud provider without fundamentally changing them“.

Cloud 161

Key SaaS Lessons to Maximize Revenue

Navint

This is an excerpt of the article Key SaaS Lessons to Maximize Revenue from VentureBeat that featured an interview from Sean Joyce. To view the full article, click here.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.