Sat.Apr 13, 2019 - Fri.Apr 19, 2019

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[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity

The Daily Egg

We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. It’s a perspective […] The post [CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity appeared first on The Daily Egg.

Marketing 240
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Churn Monster – Acquired Customer

ChurnZero

Churn Monster #11: Acquired Customer. It’s time for us to take a look at another churn monster that causes a lot of risk – an acquired customer. For any company that has been acquired it goes hand in hand that automatically most things about the future become uncertain, especially the likelihood of continuing to do business with existing vendors. .

Churn 45
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Is all software going to $0?

ProfitWell

Ryan Buckley , CEO of MightySignal , has been thinking a lot about pricing lately. Today, he asks us a fascinating question about pricing in the software space: Is all software going to $0? To answer this question, we looked at over 2 million customers and their preferences around features and willingness to pay, and here’s what we found. **We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe

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From First-Time Buyer To Loyal Customer: Ecommerce Email 101

The Daily Egg

Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? I’m going to take a […] The post From First-Time Buyer To Loyal Customer: Ecommerce Email 101 appeared first on The Daily Egg.

Revenue 278
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The Three Strategic Questions Facing AI Agencies

Tom Tunguz

Since writing The AI Agency: A Novel GTM for Machine Learning Startups , I’ve been meeting many companies who operate this way. These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. I will publish a landscape soon on the area.

AI 192

More Trending

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5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!!

SaaStr

PagerDuty just pulled off the most recent super successful SaaS IPO! A huge congrats to CEO Jennifer Tejada and the team, who have spoken 3x at our SaaStr Annual and events and been great partners around our inclusion efforts as well. You can check Jennifer’s last SaaStr session with Dug Song from Duo Security here: A big success … but what are 5 interesting things that founders can learn from PagerDuty?

Churn 184
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100 never looked so good!

Predictable Revenue

To celebrate the 100th edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes a familiar face back to the pod, co-host and co-CEO of Predictable Revenue Aaron Ross. The post 100 never looked so good! appeared first on Predictable Revenue.

Revenue 113
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Backlinks: Your Free Link Analysis Tool

Neil Patel

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). I decided to call it Backlinks. And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.

Data 112
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How to scale a global sales operations team

Intercom, Inc.

As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations. Until Xerox created the first team in the 1970s, sales operations didn’t exist. Fifty years later, it’s still one of the hardest functions to nail. On the surface, their mission is simple: enable the sales organization to run better and faster.

Scale 177
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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SaaStr Podcast #224: Zendesk CEO Mikkel Svane on Lessons from Zendesk Beyond $1B ARR

SaaStr

Mikkel Svane is the CEO of Zendesk. Join him as he takes you through his lessons taking Zendesk beyond a billion in ARR. . This is SaaStr’s Founder’s Favorites Series. Every Thursday we share one of SaaStr Annual’s best of the best sessions that you might have missed. After all, you should be able to be where the cloud meets from wherever you may be listening.

Cloud 159
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The Pinterest IPO

Andreessen Horowitz

Pinterest went public today! . An IPO is a giant milestone for any company. I had the privilege of being CEO when OpenTable went public, in May 2009 — in the depths of the worst financial crisis since the Great Depression.

Startup 98
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5 Mistakes That Will Kill Your Sales and How To Avoid Them

Nimble - Sales

Businesses fundamentally rely on sales for sustaining in the market and reaching their desired goals. Everyone strives hard to close more sales, as it is directly proportional to the revenue earned. On that basis, none would ever want to lose any possibility that could generate a sale. Achieving more sales not only depends on the […]. The post 5 Mistakes That Will Kill Your Sales and How To Avoid Them appeared first on Nimble Blog.

Sales 92
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

But it can be a real challenge knowing that’s what you’re doing from the outset. In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. They noticed that a big design conference was coming to town, and all the hotels were booked. That’s when they came up with a brilliant idea – selling airbeds on their apartment floor for $80 a night.

Scale 112
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Get Excited! 50+ New VCs Are Coming to SaaStr Europa!

SaaStr

One really important driver for us at SaaStr is to help build the SaaS community and foster connections. That community can come in the form of anything from peer mentorship or tactical advice from session content, or even networking with VCs to help grow your company. At SaaStr Europa we try to keep an experience with a mix of both face to face interactions and onstage interactions to allow you to pick and choose the best ways to reach your goals.

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Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility

Groove HQ

Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. In fact, 84% of customers trust online reviews as much as personal recommendations. Whether it’s choosing a new coffee maker or trying out software to increase team productivity, we all look out for social proof—reviews, mentions, […]. The post Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility appeared first on Groove Blog.

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Nimble Signs Reseller Agreement with SherWeb to Deliver Simple CRM for Office 365

Nimble - Sales

We’re happy to announce a global reseller agreement with SherWeb, a leading cloud distributor and award-winning Gold Microsoft partner. SherWeb is enabling its 5,000 reseller partners globally to rapidly build their digital transformation practice and adopt a modern go-to-market strategy using Nimble CRM as The Simple CRM for Office 365 and gateway to Azure and […].

Azure 92
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Personal Branding: 4 Steps to Find the “Real You”

Sales Hacker

We all recognize iconic brands. Think the golden arches of McDonalds or the unique bottle shape of Coca-Cola. But did you realize you could build an iconic personal brand strong enough to catapult your sales career ? Keep reading to get smart tips for building your personal brand and using it to help you reach your sales goals. Your Quick Guide to Personal Branding.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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How can a SaaS CEO tell which customers are 10+ year customers and which aren’t?

SaaStr

I think it’s fairly easy. Look for: Are they running an entire division or group (or more) on your product? Is the use case mission critical — even if niche? I.e., would the business be at risk if you went down or away? Is deploying your app a key initiative for your top stakeholder? Just ask if this is one of their top priorities for the year. Then, go all in.

SaaS 149
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How We’re Creating a Culture that Scales at FastSpring

FastSpring

The past year has been nothing short of incredible for FastSpring. Starting with the investment from Accel-KKR then expanding into a second office in Santa Barbara, opening a new office in Amsterdam, bringing on 30 new hires, and most recently, welcoming our new CEO David Nachman. And to add to this wave of exciting news, Fastspring is featured in this year’s Pacific Coast Business Times Central Coast Best Places to Work!

Scaling 70
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How Hikari Used Nimble + Office 365 To Unify Data Under One Roof

Nimble - Sales

About the Company Cloud Solutions Provider Hikari Data Solutions (Hikari) was formed in 2018 as the result of a spin-off from EMIT Solutions, founded by Eamon Moore and recipient of a recent Microsoft Global Partner of the Year Award for SMB Cloud Solutions. Hikari provides business intelligence, CRM, and data analytics solutions that allow small […].

Data 90
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Grow Customer Relationships: Strategies for Long-Term Success

Totango

The new customer-centered economy marks a fundamental change in the business/customer relationship. It’s no longer wise for businesses to focus the majority of their efforts on seeking new customers. After all, recurring revenue business models revolve around customer subscriptions that must be paid for or renewed monthly or annually. But they aren’t a guarantee of revenue; customers can cancel at any time.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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The Week In Cloud: April 14, 2019

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. “Serverless computing reshuffles security responsibilities, shifting many of them from the cloud user to the cloud provider without fundamentally changing them“. Now a software company at a $1b run-rate … “Infosys, the second-largest among them all, accounted for over 36% of the denials”.

Cloud 149
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5 Tips to Reduce Churn on Subscriptions

FastSpring

The best thing about a subscription program is the reliable revenue it generates. The worst thing about it is that a healthy chunk of that “reliable” revenue is actually pretty unreliable. Yes, we’re talking about churn. What is churn? Customer churn happens when an existing customer stops doing business with you. Your subscription churn rate is the number of subscribers you lose over a given period.

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7 Steps to Get Your Online Business Off the Ground

Nimble - Sales

Millions of people own and operate successful businesses — all of which started as simple ideas. Technology has made it easier than ever for entrepreneurs to launch, promote and live off their own online companies. Here are the seven fundamental steps to turning an idea into an online business. Develop a Concept, Find a Gap […]. The post 7 Steps to Get Your Online Business Off the Ground appeared first on Nimble Blog.

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How to Increase Product Adoption Rates: Tips for SaaS Enterprises

Totango

Congratulations! You’ve won a new customer and helped them learn how to use your product or service. What happens next? In a perfect world, the customer would fully leverage it, then spread the word about your business to their friends and community. But in reality, all products and subscriptions have a learning curve that can block a customer from fully adopting the product.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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What do VCs do when one of their portfolio companies go IPO?

SaaStr

Generally, they distribute the shares out to their own investors over a period of time (often 8 quarters, as a base case) after an IPO. They often try to sell shares in Secondary Offerings, too. But sometimes, they hold longer. They may need permission from their LPs to do so, but sometimes they hold much longer than 24 months after the IPO. If they think they have a true winner than will keep running.

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Re-tooling How Organizations Make Decisions

Andreessen Horowitz

In this conversation, which you can also find on the a16z YouTube channel , a16z Enterprise Deal Partner Jad Naous talks with Operating Partner Frank Chen about how decision-making is changing across organizations of all sizes and types, and how …

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What is Docker? Docker containers explained

IT World

Docker is a software platform for building applications based on containers — small and lightweight execution environments that make shared use of the operating system kernel but otherwise run in isolation from one another. While containers as a concept have been around for some time, Docker, an open source project launched in 2013, helped popularize the technology, and has helped drive the trend towards containerization and microservices in software development that has come to be known as clo