Sat.Apr 13, 2019 - Fri.Apr 19, 2019

[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity

The Daily Egg

We’ve always thought that great research uncovers secret behaviors.

Churn Monster – Acquired Customer

ChurnZero

Churn Monster #11: Acquired Customer. It’s time for us to take a look at another churn monster that causes a lot of risk – an acquired customer.

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Is all software going to $0?

ProfitWell

Ryan Buckley , CEO of MightySignal , has been thinking a lot about pricing lately. Today, he asks us a fascinating question about pricing in the software space: Is all software going to $0?

From First-Time Buyer To Loyal Customer: Ecommerce Email 101

The Daily Egg

Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once?

Get Excited! 50+ New VCs Are Coming to SaaStr Europa!

SaaStr

One really important driver for us at SaaStr is to help build the SaaS community and foster connections. That community can come in the form of anything from peer mentorship or tactical advice from session content, or even networking with VCs to help grow your company.

Techstars and Innovation Leader Reveal Best Practices for Leveraging Startups in Corporate Innovation

TechStars

Research shows corporations create coherent partnering and investing strategies with startups.

The 40+ Best Apps for Salespeople Who Want to Win

Sales Hacker

To win at sales, you need the right tools. And to help, we’ve pulled together more than 40 of the best apps for salespeople. Whether you’re looking to be more productive, save time, do your job better, or simply look your best, these are the apps you’ll turn to time and time again.

More Trending

5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!!

SaaStr

PagerDuty just pulled off the most recent super successful SaaS IPO! A huge congrats to CEO Jennifer Tejada and the team, who have spoken 3x at our SaaStr Annual and events and been great partners around our inclusion efforts as well.

Disrupting Environmental Destruction

TechStars

Source: Ben Duke. Disruption” is a word that gets tossed around business a lot these days. But what if we could disrupt not just the way we do business, but the fate of our species and our planet? The World In 2050. What will the world look like in 2050?

The Product Led Growth Market Map

OpenView Labs

Editor’s Note: This article was first published on October 4, 2018 and updated on April 18, 2019. . Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years.

Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility

Groove HQ

Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. In fact, 84% of customers trust online reviews as much as personal recommendations.

10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Building a hyper-growth company is hard anywhere, but building one outside the Bay Area comes with its own unique challenges. Learn how Pendo built a product, team, and culture in its Raleigh hometown that could scale coast-to-coast and continent-to-continent.

A New Way to Help Student Entrepreneurs Succeed: Learnings from the inaugural LaunchPad Lift Cohort, part of the Blackstone LaunchPad powered by Techstars entrepreneurship program

TechStars

LaunchPad Lift “was the most impactful incubator/entrepreneurship program I have participated in. The cohort not only connected me to experts in a wide range of fields (branding, fundraising, HR) but was incredibly personalized and practical. Every single meeting made a difference.

The Three Strategic Questions Facing AI Agencies

Tom Tunguz

Since writing The AI Agency: A Novel GTM for Machine Learning Startups , I’ve been meeting many companies who operate this way. These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. I will publish a landscape soon on the area. If you’re operating an AI Agency, I’d love to hear from you.

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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Unbounce

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious : Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling.

SaaStr Podcast #224: Zendesk CEO Mikkel Svane on Lessons from Zendesk Beyond $1B ARR

SaaStr

Mikkel Svane is the CEO of Zendesk. Join him as he takes you through his lessons taking Zendesk beyond a billion in ARR. . This is SaaStr’s Founder’s Favorites Series. Every Thursday we share one of SaaStr Annual’s best of the best sessions that you might have missed.

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The Pinterest IPO

Andreessen Horowitz

Pinterest went public today! . An IPO is a giant milestone for any company. I had the privilege of being CEO when OpenTable went public, in May 2009 — in the depths of the worst financial crisis since the Great Depression. … design ecommerce online communities announcements consumer startups IPOs

Personal Branding: 4 Steps to Find the “Real You”

Sales Hacker

We all recognize iconic brands. Think the golden arches of McDonalds or the unique bottle shape of Coca-Cola. But did you realize you could build an iconic personal brand strong enough to catapult your sales career ?

What should designers ship?

Inside Intercom

One of the product design principles we have at Intercom is “What you ship is what matters.” ” But what do you ship? It’s a fundamental question that every product designer needs to ask themselves. Click to enlarge. There are three potential answers: “I ship design.”. “I

SaaStr Podcast Crosses 1,500,000 Downloads: With Box, Trello, Qualtrics, Flexport, Intercom and More

SaaStr

We are up to almost 16o Official SaaStr podcasts and there is a small chance you may have missed one or two ??. The Top 10 Most Downloaded of 2017 do sort of map to well known brands, although not entirely.

Five Open Problems for the Blockchain Computer

Andreessen Horowitz

Do you sometimes wish you had been born in a different decade so you could have worked on the fundamental building blocks of modern computing?

10 steps to create a successful sales plan for your business (+ free sales plan template)

Close.io

Strategy. Few words are thrown around with as much wanton disregard as ‘the big S’. The Internet is full of people who will tell you all about the success they’ve found from their strategies.

Your Six-Month Checklist for Subscription Success

Rebilly | Insights Into Subscription Billing

One of the biggest draws of starting your own subscription-based service or product is the idea of “set it and forget it” recurring revenue. But setting up any kind of business takes work, time, and intention – and avoiding many potential pitfalls along the way.

“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

Join G2 Crowd CEO Godard Abel for a session on the secrets to the top-rated vendors on G2Crowd, AppExchange, and other platforms. He also discusses all the trials, errors and successes he had throughout all of his previous startups. Want to see more content like this session?

3 Steps to Choosing Your Next Product Build

OpenView Labs

Most of the time, the hardest problem isn’t building your product, it’s figuring out what product to build. You typically don’t have a lack of ideas; there are only so many hours in the day, so you need to make smart choices about where you invest your time.

Re-tooling How Organizations Make Decisions

Andreessen Horowitz

How to scale a global sales operations team

Inside Intercom

As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations. Until Xerox created the first team in the 1970s, sales operations didn’t exist.

The Week In Cloud: April 14, 2019

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. “Serverless computing reshuffles security responsibilities, shifting many of them from the cloud user to the cloud provider without fundamentally changing them“.

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Clutch, GoodFirms, and Others: Real-Life Hacks to Get More Leads from Directories for Software Service Companies

Kraftblick

Many directories receive thousands of unique users a month, and the traffic conversion rates on these sites vary from 1% to 5%. In skilled hands, directories can become a channel for the regular influx of high-quality leads for any Software service company. In our article, we will tell you how toout.

4/16: Disney+ vs. Netflix: the battle rages on

ProfitWell

Wake up with subscription and you’re set. It’s National Wear Your Pajamas to Work Day, but since I’m a high functioning grown up, this is about as wild as it’s gonna get. Abby here, with the subscription news we need on this fine Tuesday. The Rundown In resources. Curaytor Your Search.

How to Increase Product Adoption Rates: Tips for SaaS Enterprises

Totango

Congratulations! You’ve won a new customer and helped them learn how to use your product or service. What happens next? In a perfect world, the customer would fully leverage it, then spread the word about your business to their friends and community. But in reality, all products and subscriptions have a learning curve that can block a customer from fully adopting the product.

Want A Shot at $100K? Submissions Are Open For The SaaStr & Ingram Micro Startup Pitch Competition!

SaaStr

Need some extra cash flow to help your startup take it to the next level? Well, we’re here to help! We’re excited today to announce the first ever SaaStr Startup Pitch Competition presented by Ingram Micro.

4 SaaS PPC Secrets to Boost Your Paid Advertising ROI

Cobloom

Paid advertising is one of the most powerful tools in a SaaS company's marketing arsenal, especially when you're looking to generate right-fit leads in a relatively small window of time.

PODCAST 53: Transitioning to Move Upmarket from SMB to Enterprise w/ David Katz

Sales Hacker

This week on the Sales Hacker podcast, we speak with David Katz, Senior Director of Sales and Customer Solutions at Intercom.

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Grow Customer Relationships: Strategies for Long-Term Success

Totango

The new customer-centered economy marks a fundamental change in the business/customer relationship. It’s no longer wise for businesses to focus the majority of their efforts on seeking new customers. After all, recurring revenue business models revolve around customer subscriptions that must be paid for or renewed monthly or annually. But they aren’t a guarantee of revenue; customers can cancel at any time.

SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. To date, Harness has raised $20m in funding from the wonderful Matt Murphy @ Menlo Ventures and BIG Labs.

Key SaaS Lessons to Maximize Revenue

Navint

This is an excerpt of the article Key SaaS Lessons to Maximize Revenue from VentureBeat that featured an interview from Sean Joyce. To view the full article, click here.