Hitenism
OCTOBER 3, 2016
Two tweets about raising money was all it took to get 81 email responses and 53 customer development calls with founders. I haven’t had this big of a reaction to an idea and I’ve done this type of research on product ideas for the last 13 years! That’s when I realized that fundraising may be startup founders’ biggest pain point.
Tom Tunguz
OCTOBER 23, 2016
Startups fail when they run out of money. Startups run out of money when they lack focus. Without a maniacal focus on serving customer needs in a unique way, startups can flounder amidst competition. Without product market fit, the business is challenged to generate strong metrics and faces fundraising challenges. That’s why it’s critical to identify and focus on your startup’s competitive advantage. most of the time, start up competitive advantages fallen to five categories: p
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Aaron Beashel
OCTOBER 31, 2016
Just a few months into my stint at Campaign Monitor, a new CEO joined to lead the company. That CEO was a guy named Alex Bard. Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). During his time at Salesforce, Alex was fortunate enough to work directly with Salesforce co-founder and CEO Marc Benioff, and together they utilised a framework Benioff himself devised called
Practical Advice on SaaS marketing
OCTOBER 8, 2016
Sometimes marketing pros focus on the wrong things. When there’s a problem attracting prospective customers, marketers usually look first at their lead generation programs. They ask questions like: Is our email campaign targeting the right people? Is our website visible to search engines? Are we participating in the right events? Are our social media campaigns working?
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Brian Balfour
OCTOBER 12, 2016
We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
CloseSaaS
OCTOBER 31, 2016
Hustling is about showing up, following up, and possibly messing up until you hear "yes". But success isn't just about hearing yes—it's also about learning to say "no". Learning to say that one word is the difference between hyperfocused and successful startups vs distracted and failing startups.
Tom Tunguz
OCTOBER 18, 2016
Why is this ad appearing on this site? This was a frequent questions both advertisers and publishers asked of Google. Behind the scenes, machine learning models match the best ad to the best website, given a set of constraints including budget and the dynamics of the ad auction. To untangle the decision chain across the many different targeting systems to answer the question is a knotty task indeed.
Stack Commerce
OCTOBER 19, 2016
The holiday season is approaching quickly, and having a strong digital commerce strategy is essential. At StackCommerce, we’ve helped hundreds of publisher-owned online shops flourish during the holiday season through our native commerce platform. From preparing unique and exciting inventory to organizing specialized gift shops, we’ve had our hands in it all.
ReSci
OCTOBER 27, 2016
It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post The End of the Customer Journey appeared first on ReSci.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Hacking Revenue
OCTOBER 25, 2016
For what it’s worth, this is my take on why WeWork is worth so much money. I believe WeWork is building an Operating System for buildings. The same way that you install OS or Windows on your computer and then install apps on top of it. Soon, you’ll be able to install “WeWork” on your commercial property or multifamily (WeLive).
Saasler
OCTOBER 24, 2016
In part 1 of the series, we talked about the factors that affect integration costs. Now, it’s time to get down to business and start crunching the numbers. Spending by Stage. In order to better assess the time/cost commitment of building integrations, we will breakdown the process into four stages: 1.Research . This step begins even before any code is written.
CloseSaaS
OCTOBER 26, 2016
The first potato chip ever made was intended as an insult. The year was 1853. George Crum was a chef at the upscale Moon’s Lake House in Saratoga Springs, NY. One day, a patron complained about Mr. Crum’s fried potatoes. He called them soggy and bland. He sent them back and demanded a new batch.
Tom Tunguz
OCTOBER 25, 2016
Demand generation is a critical limiting factor to the growth of many startups. I had the opportunity to moderate a panel of demand generation experts recently at Heavybit , an incubator in San Francisco. I asked the panelists, how well understood is demand generation, considering it is one of the core elements of business needs to sustain its growth?
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Hitenism
OCTOBER 17, 2016
When raising money, most founders start by creating a pitch deck. Investors see countless versions of these pitch decks every day. Between cold emails, warm introductions, founders I know and incubators I help, I personally get ten to twenty a day. Every single one of these businesses is unique. Yet most of their decks look and sound the same. With titles like “The Problem” “The Opportunity” “Market Size” and “Team” these decks aren’t differentiated.
ReSci
OCTOBER 15, 2016
Unless you’ve been living in the literal woods playing Pokémon Go for the past week or so (entirely plausible), you’ve already heard the unicorn success story taking the Internet by storm: Unilever is acquiring Dollar Shave Club for a cool $1 billion. It’s no surprise. The post What Makes Dollar Shave Club “F**king Great” appeared first on ReSci.
Hacking Revenue
OCTOBER 27, 2016
There is a tectonic change in the retail and services industry. The Direct-To-Consumer movement. While it already began a few years back, these brands and entrepreneurs are now in every industry, changing the habits, preferences and share of wallet of the most desirable consumers. Direct-To-Consumer brands are products or services that are financed, designed, produced, marketed, distributed and sold by the same company.
Saasler
OCTOBER 12, 2016
The concept of building third-party integrations is quickly shifting from being thought of as an added value to becoming a critical element in the SaaS landscape. In fact, a successful integration ecosystem has the power to influence many aspects of the business, including customer satisfaction, retention, and churn rates. Perhaps you’ve just started thinking about adding third-party integrations to your business, or maybe you’ve had some in place for a while.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
CloseSaaS
OCTOBER 25, 2016
Everyone wants A-players on their sales team. However, most salespeople are B and C-players. What makes A-players different? And can B and C-players be trained into A-players?
Tom Tunguz
OCTOBER 19, 2016
What is the optimal contract length with for your SaaS startup? Monthly, annual, multiyear? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. As the business increases its price point, it may eventually book contracts spanning two, three or even five years.
Tom Tunguz
OCTOBER 11, 2016
Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. Antoine de St. Exupery. I remember launching a new filtering feature a Google within the AdSense product. At the time, we had hundreds of thousands of website publishers using our user-interface to accomplish many tasks. They might download reports of their revenue from running AdSense ads, configure ads to match their website’s style, and indicate their preference
Tom Tunguz
OCTOBER 9, 2016
What are the attributes of the ideal SMB SaaS company, an entrepreneur asked me recently. It’s a good question. There are product, marketing, and sales attributes to that ideal company that successful SaaS business have exemplified in the past. Product. A beautifully designed, simple and elegant product is the first and most important thing. The product satisfies the top three priority for the software buyer and consequently the software buyer uses a software very frequently.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
CloseSaaS
OCTOBER 19, 2016
In our previous post, we explored how to successfully evaluate sales calls with your junior reps. The post tackled seven attributes that are crucial to having a successful sales call. 1. Setting a goal 2. Knowing the pitch 3. Sticking to the facts 4. Exercising confidence 5.
CloseSaaS
OCTOBER 3, 2016
We’ve updated the way you can organize the contact information for your leads, our call bar has been improved and we’ve killed even more bugs. Let’s see what’s new.
CloseSaaS
OCTOBER 12, 2016
How often do you conduct sales call reviews? Once a week? Once a month? Take a moment to answer that question.
ReSci
OCTOBER 4, 2016
Retail transparency can be an asset in building credibility and loyalty as a brand, but it’s not as simple as just letting consumers know where your products come from. It’s easy to say that your products are “100% natural,” but customers are smarter than that. The post In eCommerce, Transparency is Still Radical appeared first on ReSci.
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The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Tom Tunguz
OCTOBER 16, 2016
2016 has been a volatile year. Major capital investments fell 55% in Q3. The IPO market is a tale of two cities with some companies able to go public and catapult their valuations, but the overall number remains in the single digits. Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment?
Tom Tunguz
OCTOBER 30, 2016
The number of vendors selling to sales and marketing has exploded from 500 to more than 3000 over the last three years. Are we reaching the end of an expansionary cycle? The software pendulum tends to swing between software suites, offering a collection of different tools, and best-of-breed point solutions. But, have we reached the point where the best-of-breed, fragmented ecosystem is a permanent fixture?
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