November, 2022

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Stop renewals and upsells from dragging out through the holidays with four simple steps

ChurnZero

This is a guest article by Stephanie Neale , CEO, Blind Zebra , a sales and client success training company for B2B pros. The holiday season is filled with indulgent food, joyful family time, and cheerful decorations. It truly is the most wonderful time of the year. Except when it comes to customer engagement. There are five weeks between Thanksgiving and New Year’s.

B2B 98
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The Different Flavors of Risk Early Stage VCs Take

SaaStr

It's not just FTX. Every VC I catch up with has a quiet story of fraud in their portfolio. Numbers that were sort of made up usually. Most won't ever be discussed or end up public. — Jason Be Kind Lemkin (@jasonlk) November 10, 2022. I’ve had the privilege to invest one way or another in about 35 SaaS companies, both as a VC and as angel. 6 have become decacorns and unicorns, and 3 have sold for $1B+ cash.

Scale 343
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What is a sales funnel?

Predictable Revenue

Learn about the key stages of the sales funnel process, how to build a sales funnel from scratch, and how to optimize each stage for conversion. The post What is a sales funnel? appeared first on Predictable Revenue.

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How to Present an Operating Plan to your Board

Kellblog

I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly, most of the time, I don’t love how they’re presented. Common problems include: Lack of strategic context : management shows up with a budget more than a plan, and without explaining the strategic thinking (one wonders, if any) behind it.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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What is Ecommerce Warehousing All About? The Complete Guide

The Daily Egg

Selling products from an ecommerce store is much more in-depth than simply setting up a website and adding products to your catalog. The post What is Ecommerce Warehousing All About? The Complete Guide appeared first on The Daily Egg.

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How ‘synthetic media’ will transform business forever

IT World

The biggest technology-driven trend to affect business in the coming years is synthetic media. Yet this phrase is rarely even uttered in boardrooms and on Zoom meetings. It’s time to clarify what synthetic media is, and why it’s going to be so impactful. Synthetic media is any kind of video, pictures, virtual objects, sound or words that is produced by, or with the help of, artificial intelligence (AI).

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How SaaS CFOs Use Financial Data to Boost Profits

Sage Intacct

For many people, finance could be mistakenly viewed as playing a passive, historical role in the company. A common misconception thinks it is about number-crunching and accurately reporting past transactions and financial events.

Data 110
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Which 3rd-Party Traffic Estimate Best Matches Google Analytics?

Sparktoro

In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary sharing of Google Analytics data from the web marketing community. Over 1,000 participants shared their websites’ traffic (through GA’s oAuth function) with us.

Data 112
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Gartner Research Highlights the Growing Need for a SaaS Management Platform

BetterCloud

We can all agree that the last few months have been turbulent and unpredictable across all industries. Market volatility, supply chain issues, and record-setting inflation rates have impacted small businesses and large corporations alike. But in the midst of this instability, it’s clear that two things have remained consistent. Companies of all sizes rely on SaaS more than ever before—and it’s high time for IT to solidify its processes for managing and securing a large (and growing) cloud-first

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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7 Examples of Abandoned Cart Email Templates

The Daily Egg

After you’ve successfully set up an online store and started generating some sales, you’re still bound to have some shoppers leave your. The post 7 Examples of Abandoned Cart Email Templates appeared first on The Daily Egg.

Sales 363
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Dear SaaStr: What Are Some Signs a StartUp Team is Going to Underperform or Overperform?

SaaStr

Dear SaaStr: What Are Some Signs a StartUp Team is Going to Underperform or Overperform? Let me take a stab at signs a team will be underperforming. Outperforming is both seemingly obvious (strong team, strong market, proven ability to create products people want to use/buy) and also nebulous. But here are 5 factors in my experience that clearly demonstrate future underperformance even in seemly strong teams: All “Start-up Folks” This one may seem counterintuitive, but especially in

Startup 357
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My Laptop is Faster than Your Cloud : Announcing MotherDuck

Tom Tunguz

My laptop is faster than your cloud. For the last ten years, the data ecosystem has focused on big data - the bigger the data set, the more exciting. But most workloads aren’t massive. Instead of requiring a scale-out database in the sky, most analyses are faster with an optimized database on your computer that can leverage the cloud when needed.

Cloud 356
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How to Turn Happy Customers Into Advocates

Predictable Revenue

There’s no better feeling than positive feedback for your business. When a customer leaves a great review or emails to tell you how much they love the product, it’s a great morale boost for the entire team–but does that happiness actually translate into more sales? The post How to Turn Happy Customers Into Advocates appeared first on Predictable Revenue.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Solving the Innovator’s Dilemma: How successful companies are embracing innovation units

Intercom, Inc.

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. First published in 1997, the bestseller has influenced several generations of entrepreneurs, startup founders, and tech enthusiasts. It’s kind of a modern-day cautionary tale. As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building re

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The Generative AI Revolution in Games

Andreessen Horowitz

To understand how radically gaming is about to be transformed by Generative AI, look no further than this recent Twitter post by @emmanuel_2m. In this post he explores using Stable Diffusion + Dreambooth, popular 2D Generative AI models, to … The post The Generative AI Revolution in Games appeared first on Andreessen Horowitz.

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What Is Ecommerce UX Design All About? The Complete Guide

The Daily Egg

What do you think when you visit your favorite online store to do some shopping? Are you aware of how easy it. The post What Is Ecommerce UX Design All About? The Complete Guide appeared first on The Daily Egg.

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Vista: Across $24 Billion in ARR, We’re Not Seeing a Broad Slowdown. But There Are Pockets.

SaaStr

“So we're seeing some slowdown in certain sectors and, frankly, acceleration in others, things like low-code, no-code environments, productivity, cybersecurity to protect the enterprise …. So am I seeing a broad slowdown across our platform? No. Are we seeing some pockets? Yes.”. — Jason Be Kind Lemkin ? (@jasonlk) November 8, 2022. So those of us who know Vista Equity Partners (and many of you may not) think of it as one of the largest Private Equity firms buying SaaS companies.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Soft in the Middle - Examining Your Startup's Org Chart

Tom Tunguz

Let’s compare the organizational design of two hypothetical startups. Each has 4 layers in the company: CEO, VP/Director, Manager & Individual Contributor (IC). This first company has 112 employees across those four levels. 27 in management & 85 doers. Each manager has four reports. This is called the span of control. Layer 1 is the CEO, 2 are the VPs, etc.

Startup 312
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How to Add Personality to Your Prospecting to Attract Ideal Customers

Predictable Revenue

Josh Garrison joins the Predictable Revenue podcast to discuss the hard skills needed to succeed at SDR Management and how to thrive in a sales management role. The post How to Add Personality to Your Prospecting to Attract Ideal Customers appeared first on Predictable Revenue.

Revenue 263
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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. As a result, there usually comes an inflection point in the growth journey where the internal orchestration of tasks starts to feel a little out of sorts.

Scale 206
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How to Fix a Broken Go-To-Market Motion Using a Steady-State Funnel

Kellblog

In my consulting and advising work, I’ve worked with a number of enterprise SaaS companies that get stuck with a broken go-to-market (GTM) motion. What do I mean by broken? Chronic plan misses , and not by 5-10%, but by 30-50% [1]. Weak sales productivity , measured either relative to the company’s model or industry averages (median $675K) [2]. Scarce quota attainment , measured by percentage of reps hitting quota.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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8 Easy Steps to Learn SEO

The Daily Egg

If you operate a website, you know the importance of SEO (Search Engine Optimization). Fully understanding how to use SEO to drive. The post 8 Easy Steps to Learn SEO appeared first on The Daily Egg.

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Half of Public SaaS Companies Trade At Under 6x ARR Today

SaaStr

Bessemer Venture Partners had added a nice newsletter, Parting the Clouds , that’s very metrics dense. A few stuck out this week as helpful ways to summarize just what’s happening with SaaS public companies. Two big take-aways from this week: 53% of the BVP Cloud Index is trading under 6x ARR , representing 40 companies. The top tier of public Cloud companies is trading at 12x ARR, but they are growing 50%+ at $500m+ in ARR, with importantly, 15%+ Free Cash Flow margins.

SaaS 353
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The Best Time of Year to Raise for Your Startup

Tom Tunguz

I set out to determine if fundraising seasonality had changed from this post I published in 2014 which suggested Q2 & Q4 were best for founders. The answer is yes. The US software Series A market has become much less seasonal since that post in 2014. I’ve plotted the data above & smoothed it to clarify the patterns. In 2013, the surge in June/July & December stand out.

Startup 311
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Hard Skills Needed to Succeed at SDR Management

Predictable Revenue

Josh Garrison joins the Predictable Revenue podcast to discuss the hard skills needed to succeed at SDR Management and how to thrive in a sales management role. The post Hard Skills Needed to Succeed at SDR Management appeared first on Predictable Revenue.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The biggest company in the world

Andreessen Horowitz

We think the biggest company in the world will be a consumer health tech company. This may sound crazy to some, but why shouldn’t this be true? Four of the top five biggest companies in the world are consumer companies, … The post The biggest company in the world appeared first on Andreessen Horowitz.

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The Balderton Founder’s Guide to B2B Sales

Kellblog

Working in my capacity at as an EIR at Balderton Capital , I have recently written a new publication, The Balderton Founder’s Guide to B2B Sales , with the able support of Balderton Principal Michael Lavner and the entire Balderton Capital team. This guide is effectively a new edition, and a new take, on the prior, excellent B2B Sales Playbook.

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What Is Ecommerce Branding All About? The Complete Guide

The Daily Egg

At the risk of stating the obvious, ecommerce is competitive. Online shopping has been popular for decades, but it has exploded over. The post What Is Ecommerce Branding All About? The Complete Guide appeared first on The Daily Egg.

Branding 321