October, 2024

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Why Lifetime Value is Relevant Again in Software

Tom Tunguz

Budget cuts followed interest rate hikes in 2022. By late 2023, more than a year of financial scrutiny had challenged many publicly traded software companies. However, 2024 has been a tough year again. Net dollar retention for publicly traded software companies fell from 113% on average to 108%, a five percentage point drop. 1 80% of publicly traded companies saw their NDR wilt again in 2024.

Software 295
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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). Needless to say, he succeeded. At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B in revenue.

SMB 307
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How To Do “Sales as a Service” with Debra Senra

Predictable Revenue

On this episode, we’re joined by Debra Senra, a two-time guest, to discuss the changing landscape of sales proposals in 2024. The post How To Do “Sales as a Service” with Debra Senra appeared first on Predictable Revenue.

Sales 130
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How to Find Unlimited Content Ideas for Social Media in 2024

Buffer Resources

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? And how do you ensure you never run out of them? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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8 SaaS Customer Onboarding Examples to Learn From

User Pilot

Can you imagine what the ideal SaaS customer onboarding process looks like? When done well, it can be the difference between a user becoming a loyal customer or churning after the first week. That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong).

More Trending

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Mastering account management in B2B SaaS

Chart Mogul

Account Management is a delightfully intricate balance of art and science. When I joined ChartMogul, I was tasked with building a new Account Management function from the ground up. As we all know, the SaaS ecosystem has changed dramatically over the last few years, and customer retention and expansion are becoming increasingly important for SaaS … Account Management is a delightfully intricate balance of art and science.

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6 Of The Most Common Mistakes Entrepreneurs Make Pitching VCs

SaaStr

Dear SaaStr: What Are Some of the Most Common Mistakes Entrepreneurs Make Pitching VCs? I’ve invested almost $200m as part of SaaStr Fund / 2024. A few top mistakes founders make: #1. Not making cold email truly great. Don’t ask to pick someone’s brain, or coffee. Make the cold email so great, you’d want to invest based on just it alone. 2 Cold Emails I Funded For Millions #2.

CTO 316
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How fast is too fast? Scaling your customer success team at the right pace.

ChurnZero

There are so many questions to answer when considering how to scale a customer success team. How many people should one report to one manager? When is it time to add frontline managers? What about team leads? When do I split my one team into two teams? How do I split one team into two? Oof. Sorry, I didn’t mean to stress you out with all those questions.

Scale 52
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How to Add a Link to an Instagram Story (+ Examples to Inspire You)

Buffer Resources

This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. It's well worth doing, too, particularly if you want to monetize your work on Instagram.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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What is Customer Satisfaction: Importance for Business Success + How to Improve

User Pilot

According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels.

Business 111
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Understanding SaaS Sales Tax

Subscription Flow

It is already daunting to steer your company through the whirlwind of sales tax. But when it comes to Software-as-a-Service (SaaS) businesses, this statement stands even truer. So why is SaaS sales tax so challenging? The reason is, there doesn’t exist any single standardized system internationally to preside over SaaS sales tax. Every region has its own taxation rules.

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Easy Cross Border Transactions With FastSpring as Your MoR

FastSpring

Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. Foreign exchange rates, regulatory rules, payment systems, various bank accounts, establishing entities in different countries, and tax collection and remittance are just a few of the concerns you’ll need to stay on top of as your business expands into more countries and regions.

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5 More Interesting Learnings From HubSpot at $2.4 Billion in ARR

SaaStr

So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. They recently did an Analyst day though that had some more great data that I thought was super interesting, and worth a deep dive. 5 More Interesting Learnings then: #1. 75% of Customers Are Onboarded By Partners Partners don’t just

SMB 312
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Complex Pricing Models: How BluLogix Simplifies UCaaS Monetization

Blulogix

By BluLogix Team Complex Pricing Models: How BluLogix Simplifies UCaaS Monetization Summary: Managing complex pricing models is a major pain point for UCaaS companies. From seat-based pricing to consumption-based and hybrid models, keeping track of various offerings and ensuring transparency for customers can be challenging. Learn how UCaaS providers can streamline their pricing strategies with advanced catalog management and flexible pricing tools and how you can reduce administrative overhead

Pricing 110
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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Resources

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It can help you understand what makes your audience tick and what not to do. Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours.

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How to Build and Improve Your Product Analytics Strategy

User Pilot

While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages.

Strategy 105
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How Intruder gains perspective with ChartMogul

Chart Mogul

"Singular events can distort reality, but ChartMogul helps us see the bigger picture", says Patrick Craston, Intruder's CTO. We sat down with Patrick to learn about how Intruder gains perspective on the bigger picture with ChartMogul. What is Intruder? Intruder provides ongoing monitoring to find security weaknesses in networks, websites, APIs, and cloud setups.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Billing System Migration: How to Nail It?

Subscription Flow

Billing system migration is the process of replacing your existing billing system with a new one. Companies opt for this process to adopt new tools, and upgrade their functionality. Billing system migration is painstaking without a proper plan in place. Some of the pitfalls that come with unplanned billing migration are faulty revenue reporting, data duplication, and customer churn.

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5 Interesting Learnings from Palantir at $2.7 Billion in ARR

SaaStr

So some Cloud and SaaS stocks are on fire, even now. And then … there is Palantir. The fire of the fire. It’s up +162% in the past year, and is now worth $95 Billion (!) at $2.7 Billion ARR. That’s a jaw-dropping 35x ARR. Goodness. Why is Palantir the highest valued public SaaS and Cloud stock? $2.7 Billion in ARR Growing 27%, and importantly — re-accelerating. 22% free-cash margins, and now GAAP profitable Customer count up 41% year-over-year It’s the bright, AI

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Cyber Weekend Benchmarking Data: 2024 SaaS and Software Holiday Spend Report

FastSpring

It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. Once a single Black Friday shopping day, deals expanded to encompass the following Cyber Monday, with the entire weekend now referred to as Cyber Weekend. And between the Cyber Weekend halo effect, major global holidays, and end-of-year budget spends, sales in November and Q4 are stronger than other tim

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How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Buffer Resources

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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21 Product Feedback Software for Collecting Actionable Insights

User Pilot

Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money. In this round-up, I cover 21 of the best product feedback software solutions.

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Unlocking SaaS Growth: Insights from the Trenches

Inturact

When it comes to the wild world of Software as a Service (SaaS), staying ahead of the curve is not just an advantage—it's a necessity. The inaugural episode of "Talking SaaSy with Inturact" brings together a powerhouse team of SaaS growth experts to share their insights, experiences, and predictions for the future of the industry. Let's dive into the key takeaways from this illuminating discussion.

SaaS 59
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How to Choose the Best Billing Software for Your Business

Subscription Flow

In today’s fast-tracked financial landscape, billing software has become a need. To run a business is like trying to balance several stacked plates in your hands. To preserve that balance, you need to be extremely cautious and proactive. Operating a business entails a number of processes like managing products and payments, invoices, customer engagement, revenue, unpaid invoices and much more.

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6 Of The Most Common Mistakes I See First Time SaaS Founders Make

SaaStr

What are the most common mistakes I see first time SaaS founders make? Second-time SaaS founders make other mistakes. They think they know more than they do. They spend too much. They often struggle to do things a new way. First-time founders have many positives. But they also make mistakes we tend not to make with experience. Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale.

Scale 307
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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SaaS budget leaking? Signs you need a SaaS spend management platform

BetterCloud

Is your SaaS budget feeling like a leaky bucket? If you’re finding it increasingly difficult to track, control, and optimize your software spending , it might be time to reevaluate your approach. With the proliferation of SaaS tools, it’s easy to get caught up in the excitement of new shiny objects without considering the long-term costs.

SaaS 52
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The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)

Totango

Key takeaways : The buying cycle is more complex than ever, with increased scrutiny from finance. Every business needs a customer-led growth motion to stay in business for the long term. Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. Account executives can’t sell like it’s 2017 anymore.

Scale 71
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11 Onboarding Gamification Examples to Engage & Retain Users

User Pilot

Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. But it doesn’t have to be that way. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable.