January, 2020

How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down

Incredo

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic.

What the Heck is Product-Led Growth?

Sujan Patel

Every few years, a new buzzword pops up in the digital marketing space and gets everyone all excited.

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Should Your Free Edition … Be Even Free-er?

SaaStr

Aaron Levie and Karen Appelton, his ex-head of partnerships came to the 2018 SaaStrAnnual.com to talk partnerships and one point on “free” deeply resonated with me. Aaron said he wished his API could be 100% free for everyone , for everything.

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Growing Product and Engineering Orgs from Zero to IPO

Tom Tunguz

At this year's Saastr Annual conference , I'm excited to interview Nick Caldwell. Nick has an incredible background. He started the PowerBI team at Microsoft and grew it from a small number of people to more than 300. He left to become VP Engineering at Reddit and tripled the size of the engineering team to 150 people in 18 months. And then he joined Looker as Chief Product Officer. In short, Nick has helped grow engineering and product teams from very small to very big three times.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Inside Intercom

? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities.

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More Trending

Why Your SaaS Product Demos Don't Work

Cobloom

A product demo should be a valuable tool for getting new customers signed-up to your SaaS product. Should be. In a huge number of cases, potentially lucrative demos are quickly turning into a sinkhole of wasted resources.

How to Improve Your Customer Expansion Strategy

Totango

Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today are instead looking to implement a customer expansion strategy.

Not just support on steroids: How to build a Customer Success team

Inside Intercom

Customer Success teams arise out of the need to provide high-touch guidance to your most valuable customers – without disrupting your Sales and Support teams. In Intercom’s early years, it wasn’t uncommon to find a support rep looped into a deal or asked to assist with onboarding.

Eliminate the Blindspots Lurking in Your Pipeline

InsightSquared

To a CRO or RevOps leader, predictability is key and surprises are almost always the enemy. So what if you learned four key deals currently in this quarter’s Commit have not interacted with your rep in the past 30+ days? And there are no meetings scheduled. You’d have questions, right?

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Taglines are more than a few clever words

Practical Advice on SaaS marketing

SaaS marketing value proposition

The RevOps Truth that Most Guides Aren’t Telling You

InsightSquared

Yes, RevOps is a buzzword. You likely heard it a million times over the past year, and will double that within the first quarter of this year. While definitions vary slightly, one thing is consistent: a successful RevOps function isn’t about organizational structure.

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SaaS Lead Nurturing Made Easy: 5 Strategies To Hit Your Monthly Conversion Goals

Incredo

What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner.

After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

By Geoff Roberts 20 min read. Last month I woke up to a Twitter update that Buildium , where I started my career, had been sold for $580M. Five hundred and eighty million dollars, I mouthed out loud. Holy f**k.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Nate Schmidt Joins Techstars Alabama EnergyTech Accelerator as Managing Director

TechStars

In 2010 my brother Mike and I took our e-gift card startup, Instagift , through Techstars Seattle. The experience changed my life. We were guided by incredible mentors, worked in an amazing space, and ultimately raised money for the first time in our entrepreneurial careers.

Should Google acquire Salesforce?

SaaStr

Q: Should Google acquire Salesforce? Maybe. It would move the needle. A key question for the Cloud infrastructure leaders (Amazon, MSFT, and Google) is how deep do they want to go on the application layer. The PaaS layer is huge and has become a bit of an oligopoly of a Big 3.

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What is a Best in Class Payback Period for a Software Company in 2020?

Tom Tunguz

Payback period is one of the best composite diagnostic metrics of product market fit. I've written before about the benefits of short payback periods. In short, startups with shorter payback periods require less capital and also grow more quickly. In 2020, what is an excellent payback period[1]?

How to sell if you work in a unique niche

Predictable Revenue

Just because what you are selling is unique, it doesn’t mean that it must be hard to find people who would buy it and convince them to do so. Indeed, the biggest drawback of being in a unique niche is figuring out where you stand in the product landscape and how competitive the market is.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

[Guest Post] 5 Ways Intellectual Property Law Coincides with SEO

Incredo

When users interact with the World Wide Web, they tend to be rather lenient with their activity online and consider the consequences of their actions a little less.

Revenue Operations: A Game-Changer for B2B Marketers

InsightSquared

Article orginally published on MarketingProfs. R evenue operations is no doubt among the hottest trends in B2B marketing. Look at Twitter, for example, and you’ll see the hashtag #revops popping up more and more frequently.

New Book From Techstars’ General Manager, Claudia Reuter, Encourages Women to “Lean In” By Starting-Up

TechStars

YES, YOU CAN DO THIS! HOW WOMEN START UP, SCALE UP, AND BUILD THE LIFE THEY WANT. YES, YOU CAN DO THIS! IS SET TO BE PUBLISHED BY TECHSTARS PRESS , A PARTNERSHIP BETWEEN TECHSTARS AND WILEY, ON FEBRUARY 19 TH.

How can anyone start a big business by small startup?

SaaStr

Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tom Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? And if you would like to sell to both, how should you allocate your sales teams? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be?

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How do you turn coffee meetings into dollars? Sales expert Fabien Pataud shares his secrets

Predictable Revenue

Getting together for coffee: it’s a request that comes to entrepreneurs and salespeople all the time. And it’s enticing – you never know what will come from a chat with a new connection. Fabien talks about turning those coffee meetings into pipeline.

Progressive Decentralization: A Playbook for Building Crypto Applications

Andreessen Horowitz

Crypto founders have a unique challenge in front of them.

Overcome Infobesity with Integration and Enablement

InsightSquared

Technology is changing the way that marketing and sales organizations work today. There has never been so much data and insight available around accounts and individuals that enables organizations to do all sorts of activities more effectively and efficiently than ever before.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.