January, 2020

How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down

Incredo

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic.

What the Heck is Product-Led Growth?

Sujan Patel

Every few years, a new buzzword pops up in the digital marketing space and gets everyone all excited.

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Should Your Free Edition … Be Even Free-er?

SaaStr

Aaron Levie and Karen Appelton, his ex-head of partnerships came to the 2018 SaaStrAnnual.com to talk partnerships and one point on “free” deeply resonated with me. Aaron said he wished his API could be 100% free for everyone , for everything.

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Growing Product and Engineering Orgs from Zero to IPO

Tom Tunguz

At this year's Saastr Annual conference , I'm excited to interview Nick Caldwell. Nick has an incredible background. He started the PowerBI team at Microsoft and grew it from a small number of people to more than 300. He left to become VP Engineering at Reddit and tripled the size of the engineering team to 150 people in 18 months. And then he joined Looker as Chief Product Officer. In short, Nick has helped grow engineering and product teams from very small to very big three times.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Inside Intercom

? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities.

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More Trending

Why Your SaaS Product Demos Don't Work

Cobloom

A product demo should be a valuable tool for getting new customers signed-up to your SaaS product. Should be. In a huge number of cases, potentially lucrative demos are quickly turning into a sinkhole of wasted resources.

How to Improve Your Customer Expansion Strategy

Totango

Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today are instead looking to implement a customer expansion strategy.

Not just support on steroids: How to build a Customer Success team

Inside Intercom

Customer Success teams arise out of the need to provide high-touch guidance to your most valuable customers – without disrupting your Sales and Support teams. In Intercom’s early years, it wasn’t uncommon to find a support rep looped into a deal or asked to assist with onboarding.

Eliminate the Blindspots Lurking in Your Pipeline

InsightSquared

To a CRO or RevOps leader, predictability is key and surprises are almost always the enemy. So what if you learned four key deals currently in this quarter’s Commit have not interacted with your rep in the past 30+ days? And there are no meetings scheduled. You’d have questions, right?

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Taglines are more than a few clever words

Practical Advice on SaaS marketing

SaaS marketing value proposition

The RevOps Truth that Most Guides Aren’t Telling You

InsightSquared

Yes, RevOps is a buzzword. You likely heard it a million times over the past year, and will double that within the first quarter of this year. While definitions vary slightly, one thing is consistent: a successful RevOps function isn’t about organizational structure.

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SaaS Lead Nurturing Made Easy: 5 Strategies To Hit Your Monthly Conversion Goals

Incredo

What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner.

After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

By Geoff Roberts 20 min read. Last month I woke up to a Twitter update that Buildium , where I started my career, had been sold for $580M. Five hundred and eighty million dollars, I mouthed out loud. Holy f**k.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Nate Schmidt Joins Techstars Alabama EnergyTech Accelerator as Managing Director

TechStars

In 2010 my brother Mike and I took our e-gift card startup, Instagift , through Techstars Seattle. The experience changed my life. We were guided by incredible mentors, worked in an amazing space, and ultimately raised money for the first time in our entrepreneurial careers.

What is a Best in Class Payback Period for a Software Company in 2020?

Tom Tunguz

Payback period is one of the best composite diagnostic metrics of product market fit. I've written before about the benefits of short payback periods. In short, startups with shorter payback periods require less capital and also grow more quickly. In 2020, what is an excellent payback period[1]?

The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Want to see more content like this? Join us at SaaStr Annual 2020.

How to sell if you work in a unique niche

Predictable Revenue

Just because what you are selling is unique, it doesn’t mean that it must be hard to find people who would buy it and convince them to do so. Indeed, the biggest drawback of being in a unique niche is figuring out where you stand in the product landscape and how competitive the market is.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

[Guest Post] 5 Ways Intellectual Property Law Coincides with SEO

Incredo

When users interact with the World Wide Web, they tend to be rather lenient with their activity online and consider the consequences of their actions a little less.

Revenue Operations: A Game-Changer for B2B Marketers

InsightSquared

Article orginally published on MarketingProfs. R evenue operations is no doubt among the hottest trends in B2B marketing. Look at Twitter, for example, and you’ll see the hashtag #revops popping up more and more frequently.

Announcing the 2020 Class of the BSH Future Home Accelerator, powered by Techstars

TechStars

Today I’m thrilled to announce the ten companies joining the BSH Future Home Accelerator, powered by Techstars.

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Trust is at the Core of Software Marketing

Tom Tunguz

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. Apple customers know Apple the company. They understand the product philososphy, the history, the quality of typical Apple products, and the reputation for quality. A strong brand is the lagging indicator of having built trust. We won't buy from people or companies we don't trust. The same is true in software.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How can anyone start a big business by small startup?

SaaStr

Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time.

How do you turn coffee meetings into dollars? Sales expert Fabien Pataud shares his secrets

Predictable Revenue

Getting together for coffee: it’s a request that comes to entrepreneurs and salespeople all the time. And it’s enticing – you never know what will come from a chat with a new connection. Fabien talks about turning those coffee meetings into pipeline.

How to Get Press Coverage

The Angel VC

Startup PR for Dummies Public Relations (PR) is not a high priority for most early-stage startups. If you keep in mind how many different hats founders have to wear in the early days to build a product, get customers, hire a team and raise money, you’ll understand why.

Overcome Infobesity with Integration and Enablement

InsightSquared

Technology is changing the way that marketing and sales organizations work today. There has never been so much data and insight available around accounts and individuals that enables organizations to do all sorts of activities more effectively and efficiently than ever before.

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Growing your Startup? Find the Right Startup Financing for Your Capital Needs

Entrepreneurs are facing unprecedented circumstances right now. The capital choices you make will have a lasting impact on the trajectory of your company. Knowing the right questions to ask and how to compare your options is vital to making the best decisions. Download the Startup Finance Playbook to learn more.

David Cohen & Brad Feld on what they’ve learned from 20 episodes of the Give First podcast

TechStars

David Cohen and Brad Feld muse on the terrific guests they’ve talked to so far and tease some new guests, announcements, and books coming soon.

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B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tom Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? And if you would like to sell to both, how should you allocate your sales teams? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be?

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Should Google acquire Salesforce?

SaaStr

Q: Should Google acquire Salesforce? Maybe. It would move the needle. A key question for the Cloud infrastructure leaders (Amazon, MSFT, and Google) is how deep do they want to go on the application layer. The PaaS layer is huge and has become a bit of an oligopoly of a Big 3.

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