How to Support Your Outbound Motion With a Sales Content Supply Chain
Sales Hacker
APRIL 29, 2021
Your sales org is fundamentally different today than it was a year or two ago. With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps. Those who have, until now, only flirted with the idea of operationalizing their sales content will need to make a call: create a distinct supply chain for your sales content or run the r
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