Thu.Apr 29, 2021

How to Support Your Outbound Motion With a Sales Content Supply Chain

Sales Hacker

Your sales org is fundamentally different today than it was a year or two ago.

5 Interesting Learnings from Shopify at $4 Billion in ARR

SaaStr

Shopify’s first quarter revenue: Q1 2021: $989 million Q1 2020: $470 million Q1 2019: $321 million Q1 2018: $214 million Q1 2017: $127 million Q1 2016: $73 million Q1 2015: $37 million Q1 2014: $19 million Q1 2013: $9 million. — Jon Erlichman (@JonErlichman) April 28, 2021.

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5 Easy Steps to Fix an Error Establishing a Database Connection in WordPress

The Daily Egg

Every WordPress site owner’s nightmare begins with one message: “Error seeing database connection.” ” What makes matters worse is it’s also very confusing. There’s no design or element—just an ambiguous plain text. No need to be scared. You’ve got this.

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Salespeople Will Always Exist

SaaStr

Ah, the age-old question of if you really need salespeople these days. Isn’t that kind of … old school? Can’t bots replace them?

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.

Culture is King

Predictable Revenue

Eric Reed, CEO & Founder of at reed5group, joins Sarah Hicks/Collin Stewart on this episode of the Predictable Revenue Podcast. Eric believes that people aren’t hiring for culture above all else today because they’re afraid of the risk.

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Using To-Go Coverage to Better Understand Pipeline and Improve Forecasting

Kellblog

This is the second in a three-part series focused on forecasting and pipeline. In part I , we examined triangulation forecasts with a detailed example. In this, part II, we’ll discuss to-go pipeline coverage, specifically using it in conjunction with what we covered in part I.

Why Entity-Based SEO is a New Way of Thinking About Optimization

Neil Patel

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content.

Workshop: Cold Calls

Sales Hacker

A cold call can either break you into a new account — or break your spirit, just a bit. Join Jason Bay of Blissful Prospecting for an interactive workshop designed to give you all his best practices for more engaging (and less daunting) cold calls.

Supercharging Your Tech Stack with Totango: Collaborate with Ease

Totango

In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system that improves your team’s efficiency and takes your customer success to the next level. .

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Using Triangulation Forecasts For Improved Forecast Accuracy and Better Conversations

Kellblog

Ever been in this meeting? CEO: What’s the forecast? CRO: Same as before, $3,400K. Director 1: How do you feel about it? CRO: Good. Director 2: Where will we really land? CRO: $3,400K. That’s why that’s the forecast. Director 1: But best case, where do we land?

What CEOs Should Know About Recruiting Top Talent

OpenView Labs

OpenView, Work-Bench , Primary Venture Partners , and Lerer Hippeau just hosted the fourth and final session of SaaS Growth Camp—a series for the firms’ portfolio companies tailored to the complex ideas behind SaaS growth and go-to-market strategies.

Investing in Firstbase

Andreessen Horowitz

Last year most of us experienced working from home full-time for the first time, and not by choice.

Customer Interviews on How and Why they use Co-browsing

Upscope

We've been talking to customers and taking notes. See below a summary of the key notes from our interviews. Real estate platform They previously had FullStory which has a "live" feature but it was not working properly and they could not interact - scroll click etc.

SaaS Chart of Accounts

It’s no secret that general ledgers aren’t optimized for SaaS companies. Your QuickBooks or Xero Chart of Accounts is no different. The following Excel template is a sample Chart of Accounts that you can download and customize to fit your business needs.

Recurring Billing 101: What it is, How it Works, and Why Subscription Businesses Should Care

Chargebee

As the world is catching the subscription bug, here's everything you need to know about what recurring billing is and how it can support your business

Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

Over the last six months, we built and refined a dedicated outbound sales strategy. The result? A swath of data and learning, but, ultimately, the decision to pull the plug.

Authentication Standoff: OAuth2 vs OIDC vs SAML

Frontegg

Authentication frameworks have come a long way in the last decade. The old basic passwords have made way to new technologies due to today’s complex and dynamic cross-platform requirements. An ideal situation would involve a multi-method solution for your multi-tenant users.

360Learning’s Joei Chan on embracing innovation as a content marketer

Inside Intercom

Ideally, this wouldn’t be a conflict. Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition.

Guide to Data Consulting Success: What to Know & Ask Before Your Next Data Project

Whether you're starting a new data initiative or benchmarking a current effort, this guide breaks down how to develop a coherent data strategy, avoid common pitfalls, and work with data consultants to improve business visibility and drive growth.

Authentication Standoff: OAuth2 vs OIDC vs SAML

Frontegg

Authentication frameworks have come a long way in the last decade. The old basic passwords have made way to new technologies due to today’s complex and dynamic cross-platform requirements. An ideal situation would involve a multi-method solution for your multi-tenant users. But how do you even get started? Let’s take a closer look at the lead authentication methodologies out there today and what’s best for you.

How to Make Fewer HTTP Requests

Neil Patel

When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones, don’t give the “tech stuff” much thought. How a website performs is just something for IT specialists to worry about, right?