Mon.Jan 06, 2020

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Why Your SaaS Customer Churn Metrics Are Probably Wrong

Cobloom

If recurring revenue is the lifeblood of a SaaS business, high customer churn is its death knell, a warning sign that things are about to go seriously wrong. Lost customers eat away at your growth, undermine the stability of your business, and wave a bright red flag in front of potential investors. If left unchecked, customer churn can become a big problem.

Churn 55
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B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tom Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? And if you would like to sell to both, how should you allocate your sales teams? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? I often find myself wondering this question in a board room or reading through S-1s of soon-to-be-public companies.

B2C 265
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What is product-market fit? Tapping into your best customers

ProfitWell

Imagine a world in which your customers sell your product for you. Ideal, right? Well, it’s possible. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” If your product fits your buyer persona perfectly and customers absolutely love your product, then it will gain traction through word of mouth.

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How can anyone start a big business by small startup?

SaaStr

Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time. If you have a product that (x) uniquely, or in a importantly superior, fashion (y) solves a real, large painful problem for a Big Co … they will buy from a start-up.

Startup 252
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Why Personal Branding Without Relationship Management is Completely Useless

Nimble - Sales

If you are using social media to build relationships, then you already know the importance of having a personal brand that is in harmony with the authentic version of yourself. Many people within organizations understand that they are all working towards a common goal; it doesn’t matter if you are a cleaner, a security guard, an intern, or the CEO.

Branding 104

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10 Good Customer Service Reviews, Examples, and Lessons

Groove HQ

Take control of your customer reviews with these 10 inspiring lessons from some of Groove’s top customers. The post 10 Good Customer Service Reviews, Examples, and Lessons appeared first on Groove Blog.

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The Secret Sauce Behind Sales Hacker’s Recruitment Selection & Hiring Process (Part 2 of 3)

Sales Hacker

The number one thing I grade candidates on is how well did they run their sales process on me? If you’re a job candidate in sales, you should be managing your job application process just like you’d run your sales process with a potential customer. Th is is arguably the most important sales process your candidate will be running, as it’s a reflection of how they are likely to manage relationships with prospects. .

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Which Marketing Automation software companies offer the shortest implementation period (time to value)?

Net-Results

Marketing automation implementation can be a tough nut to crack for a variety of reasons. (We made a Marketing Automation Implementation Guide because we got so many questions about it!). But back to the question — which marketing automation companies offer the shortest implementation period? Data from marketers like you at G2 Crowd would say Net-Results Marketing Automation. 74% of Net-Results customers report going live within 1 month!

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How I Got 375k Job Posting Views & 150 Candidate Applications in 3 Days (Part 1 of 3)

Sales Hacker

Hiring has changed, big time. Old school recruiting is out, social recruiting is in. I think this is the first time I’ve actually realized just how true that is. I haven’t had a resume in years. Many of my hires in the past have been through the network and hired out of opportunity, not necessarily need. That’s why, when faced with needing a new head of partnerships a few years ago, this was a relatively new process for me.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The FDA of the Future and How It’s Taking Shape Today

Andreessen Horowitz

The federal agency known as the FDA, or the Food and Drug Administration, was born over a 100 years ago—at the turn of the industrial revolution, in a time of enormous upheaval and change, and rapidly emerging technology. The same … The post The FDA of the Future and How It’s Taking Shape Today appeared first on Andreessen Horowitz.

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Introducing Meeting Sync in Close: Meetings, meet context

CloseSaaS

There’s a point in most sales processes where you’ve connected with your prospect, and you need to give them a demo, a call back, or the big closing call. Keeping track of those meetings can be a pain—did the lead reschedule, who attended, and what happened next?

Sales 52
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Will streaming still be king at CES 2025?

Zuora

Amy Konary, Chair of the Subscribed Institute at Zuora, reacts to new innovations from the media industry at CES 2020. The post Will streaming still be king at CES 2025? appeared first on Zuora.

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Key takeaways from Recur 2019's Pricing & Monetization Workshop

ProfitWell

Our Recur 2019 conference is wrapped, but the journey toward uncovering subscription truth doesn't have to end. We kicked off this year's event with a Pricing & Monetization Workshop. This article will break down some key workshop takeaways. We dove deep on what companies are trying to accomplish with monetization. Your pricing is essential for your business because it's the exchange rate on the value you provide.

Pricing 52
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How can a Fully Integrated CRM improve revenue and profitability?

Teamgate

CRM has become the heart of any business. The technology platform helps unlock the valuable information from the customer data, so that you could plan the right strategy for targeting the right customer. It gives a 360 degree of the customer data, necessary for all the levels of customer interaction. For the sales team, it is a boon as it helps in various aspects such as: The major benefits, are that it empowers to: Increase the number of sales.

Revenue 89
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$117 billion by 2022

ProfitWell

We are back and feeling better than ever , kicking off what we’re hearing is "the year of subscription growth and iteration." We also have 10 must-have features for subscription billing platforms in 2020. Plus, how to price for SaaS success in the new year. Your top subscription news. 2020: the year of subscription growth and iteration. Carl Gold over at Multi Channel Merchant knows we’re living and breathing the recurring revenue revolution—and that the subscription space is only going to expan

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Why You Need Sales Ops, and Why Sales Ops Needs a Road Map

OpenView Labs

One question I hear most often when speaking with emerging companies is, “When should we add sales ops?” The answer is that it’s never too early. My first few roles in tech were product management, solution consulting and industry marketing. Sales operations as a role did not exist, but on the side I started doing sales opsy things! Why don’t we manage to a pipeline, let’s start using a CRM, how should we sell?

Scale 53
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PODCAST 91: First Step in Good Category Creation with Scott Olrich

Sales Hacker

This week on the Sales Hacker podcast, we speak with Scott Olrich , the Chief Operating Officer at DocuSign. Scott is the Chief Operating Officer at DocuSign, where he focuses on orchestrating DocuSign’s vision strategy, marketing, and enablement efforts around the world. Scott brings over 25 years of leadership experience, and a proven track record for driving innovation, market adoption, and hyper-growth to his role at DocuSign.

Scale 53
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Introducing My Second Book: The IT Leader’s Guide to SaaSOps (Volume 2)

BetterCloud

I’m thrilled to announce the release of my second book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. In today’s digital workplace, SaaS platforms only secure their applications. You, the IT leader, must secure how they’re used. This book is a deep dive into how to do that—with the help of a new category and movement called SaaSOps.