Wed.Jul 29, 2020

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Storytelling is great, but is it enough?

Intercom, Inc.

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).

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Post-COVID trends: How to return to predictable revenue

Predictable Revenue

LinkedIn research and extensive reports on the impact of COVID-19 on the sales pipeline, demonstrates some of the ways that companies can evolve. The post Post-COVID trends: How to return to predictable revenue appeared first on Predictable Revenue.

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SaaStr Enterprise is LIVE! Watch it here

SaaStr

Watch Track 1 & 2 Live on Youtube. All times are in Pacific Time Zone. 7:00 – 7:50AM. Track 1. 5 Insights for Consumerization of the Enterprise. Scott Belsky. CPO, EVP – Creative Cloud. Adobe. [link]. 8 :00 – 8:50AM. Track 1 . What’s Changed Since March 15 The Cloud at Hyperspeed. The World in Flux. Rob Bernshteyn. Chairman and CEO.

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16 Minutes on the News #37: GPT-3, Beyond the Hype

Andreessen Horowitz

In this special “2x” explainer episode of 16 Minutes — where we talk about what’s in the news, and where we are on the long arc of various tech trends — we cover all the buzz around GPT-3, the pre-trained … The post 16 Minutes on the News #37: GPT-3, Beyond the Hype appeared first on Andreessen Horowitz.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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(Guide) How to Choose & Customize a Landing Page Template

Unbounce

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.). You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers.

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How to Secure User Credentials on Multi Tenant SaaS applications

Frontegg

In the previous post, we dealt with the persistence of the JWT tokens. We went over how to maintain a secure session with the in-memory approach and the use of http-only tokens for the refresh operation. But how did we get to a state where the user is able to authenticate in the first place? How did the user reach a state where he can login? In other words: how do we securely save users on the DB, enabling the user to set his own password, etc?

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Improve Your Customer Relations: 4 Best CRM Practices That Work

Teamgate

Tools that can boost conversion rates by 300%, sales by 29%, productivity by 34%—yes, these are powers of customer relationship management (CRM) systems. A technology that is the cornerstone in customer relationship marketing provides a helping hand for most sales and customer support teams. Still, a proper CRM system can assist in all the departments, including marketing, logistics, IT, finance, or other employees—better internal communication and increased productivity are just a few among man

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Deliver a Stellar Sales Pitch By Learning Your Sales Script the Right Way

Sales Hacker

To deliver a stellar sales pitch, you need to tailor it to each specific lead — nothing new there. But customizing and personalizing your pitch comes more easily once you’re confident in your main plot points. And while it’s true that you can just sit down and memorize your sales script, you may find yourself forgetting parts of it mid-pitch. Learning is not straightforward.

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5 Questions to Ask Yourself Before Investing in CRM Software

Nimble - Sales

If we want people on the front lines of companies to be responsible for making good business decisions, they must have the same information that managers use to make good business decisions. – Ken Blanchard What’s that cliché that is totally overused yet so important when using CRM solutions? Ah, yes. That one size never […]. The post 5 Questions to Ask Yourself Before Investing in CRM Software appeared first on Nimble Blog.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Podcast: Navint and BillingPlatform Partnership

Navint

Partnership addresses growing market demand to optimize recurring revenue and monetization strategies as enterprises offer more complex product and billing options. Learn more and listen to Jim Martindale, CEO of Navint, and Dennis Wall, CEO of BillingPlatform discuss their plan for success. Listen to the Podcast: BillingPlatform and Navint Partnership.

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The State of Sales Enablement in 2020

Sales Hacker

The post The State of Sales Enablement in 2020 appeared first on Sales Hacker.

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Tips for Choosing the Right Email to Fax Service

SaaS Metrics

Online faxing has transformed the way we share documents. Although it’s the year 2020 and fax technology has been referred “obsolete” countless times, it remains as an important part in millions of offices around the World. That’s because it remains one of the safest ways to share documents, ensuring that everything we send arrives to the correct hands, and allowing us to share legally-binding documents, such as contracts.

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BillingPlatform and Navint Partner to Automate and Accelerate Lead-to-Revenue Transformation for Global Enterprises

Navint

DENVER and BOSTON – July 29, 2020 – BillingPlatform, the leading global cloud-based monetization and billing solution provider, and Navint, an advisory and technology firm that helps organizations drive growth and operational efficiency, today announced a partnership specifically designed to address the diverse business models and complex billing requirements as enterprises move to digitally.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Manufacturing Toolbox for Next-Level Productivity

SaaS Metrics

The story of the manufacturing industry has been one of progress. Few manufacturers continue to produce the same products as they did in their infancy years. In order to remain competitive, manufacturers must continue to evolve their products to meet the demands of the marketplace. But meeting consumer demand is only half the battle — the other half is staying up to speed with industry advancements.

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Mastering Order-to-Cash & Quote-to-Cash for a Digital Transformation

Chargebee

An understanding of the difference between Quote to Cash and Order to Cash will help you empower your Sales Engine. Let’s explore how.

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The Importance of Having Quality Web Hosting

SaaS Metrics

Many products and services nowadays are making themselves known through different platforms on the internet or the online world. The majority of the present consumers spend their time searching for products and services online, making many websites a valuable asset in this modern business era. Having a reliable and effective web hosting is a central part of any successful website.

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Jul 29 – Customer Success Jobs

SmartKarrot

Role: Jr Customer Success Manager Location: Remote, US Organization: Quid The main aim of the Junior CSM is to implement the Customer Success business by delivering outstanding onboarding, support, and ongoing education. You will be responsible for onboarding customers and resolving customer questions and issues. You will be part of the Customer Success Response function.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Customer Success Playbook for an economic crisis

CustomerSuccessBox

Now that we are in an economic crisis due to the pandemic, we might as well equip ourselves to deal with it and hopefully come out better instead of waiting for the situation to heal by itself, which might take quite a while. So, we invited James Scott , VP of Customer Success, ShootProof to discuss how we can build a Customer Success Playbook for an economic crisis, which KPIs should be measured, best way to communicate with customers for renewals, etc.

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SaaS Customer Loyalty: Why It Is Important and the Best Ways to Build It

SmartKarrot

Source. There was a time when acquiring new customers was the sole purpose of marketing your product. Technology companies used to sell their products to a customer and then move on to the next one. Those products are mostly physical devices or one-time installation software which would last for years or may be for lifetime. Hence, customer loyalty was not a major goal for companies of those previous eras.

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What Companies Should (and Shouldn’t) Be Doing About Diversity Right Now

OpenView Labs

On May 26th, one day after the murder of George Floyd at the hands of a police officer, protestors marched in the streets of Minneapolis demanding justice. The day after that, activists held protests in cities all across the country, eventually expanding to reach countries all around the globe. These recent events have brought age-old problems to the forefront, and—even in the midst of a pandemic—they’ve moved people to stand in solidarity with the Black Lives Matter movement.

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Why Active Listening Is Important for Customer Success

SmartKarrot

As it turns out, a single occurrence of unfulfilled expectations is enough for a customer to switch to better opportunities. In fact, statistics claim that 82% of the clients change the service providers once they encounter a bad experience. While 82% is scary, large numbers, it is best to take umpteen necessary precautions possible and that is when the golden rule of active listening comes into play.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Starting Up In A Downturn with Cloudflare COO and Co-Founder Michelle Zatelyn (Video + Transcript)

SaaStr

Hear from Michelle Zatlyn, co-founder and COO of Cloudflare. Michelle started the company during an economic downturn in 2009. Now, Cloudflare runs one of the world’s largest networks that helps make the Internet more secure, fast, and reliable, with a market cap of more than $6B. Despite the challenges of uncertainty, money not flowing, and a generally dark mood, she was able to do it and learned a lot along the way.