Thu.Jun 03, 2021

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The Top 5 Things Everyone Should Know Before Starting a SaaS Company

SaaStr

Recently we did a great AMA-style “Quora Session” You can see the whole list of questions and answers here. One fundamental question asked was What Everyone Should Know Before Starting a SaaS Company. I think we’ve hit the core things on SaaStr over the years, and we’ve added more structure in the SaaStr University … but this was a good chance to pull together perhaps the 5 most key things to know IMHO/IME.

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The Complete Guide to WordPress SEO

The Daily Egg

Ready to drive more traffic to your WordPress site? This guide will show you some immediate actions that you can use to improve WordPress SEO today. We’ll also cover the importance of WordPress SEO and dive into some long-term SEO strategies for WordPress. Why WordPress SEO Is So Important Prioritizing SEO is the best way […]. The post The Complete Guide to WordPress SEO appeared first on The Daily Egg.

Strategy 332
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What Do Salesforce, HubSpot and Elastic All Have in Common? They’re All Accelerating

SaaStr

Hubspot didn't just grow an incredible 41% in Q1'21 to $1.1B in ARR. It accelerated. * Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. They did it the hard way, with SMBs. — Jason BeKind Lemkin (@jasonlk) May 6, 2021. A fairly incredible thing has happened as we leave Covid behind (at least in the U.S.) and as Cloud continues to scale: Many of the best in SaaS are accelerating even at mas

Cloud 274
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Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites

The Daily Egg

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic […]. The post Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites appeared first on The Daily Egg.

Sales 312
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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In The Early Days, Don’t Forget To Pay Yourself, Too

SaaStr

When I co-founded my first company, way back in the dark stretch between Web 1.0 and Web 2.0, we got a terrible deal, from a dilution and valuation perspective. Yes, we raised $9m to get the company off the ground, but we had to sell just about everything to pull it off. The trade-off from the VCs? Big Salaries and 100% Vested Stock. We didn’t ask for either, but in their minds, I guess both were pretty cheap things they could do while still maintaining maximum ownership for themselves.

Banking 248

More Trending

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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if you should try this strategy yourself.

Strategy 121
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Password Hacking: How Passwords are Breached

Frontegg

“Your application has been hacked” is probably one of the last lines a SaaS executive wants to hear today. CISOs and security teams also know this. Unfortunately, poor authentication and authorization implementation is still common across multiple platforms, leaving hackers with a big(ger) attack surface to exploit. Let’s learn more about password hacking and how to ensure secure SaaS authentication standards with proper user management.

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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because products in different stages demand different strategies, be that for physical products or for services.

Branding 102
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Bonus Episode: Revenue Operations with Asia Corbett

Sales Hacker

On this special episode of the Sales Hacker podcast, we have Asia Corbett , Head of Revenue of Operations at Postal.io. She’s got a really interesting story about how she got into revenue operations and why she’s passionate about it. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Now let’s get into this special podcast episode with Asia Corbett!

Revenue 100
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. You’ve come to the right place, though—in this post, product consultant Saeed Khan explains how companies should and should not define this important role. Note: This post was originally published in January 2016 and was updated in June 2021.

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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Doing this helped me secure 10 users into paying $50 to use the platform , and once it was ready, they signed on for a three-month subscription. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts sinc

B2C 74
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Forget Everything You Know About Selling to Developers

OpenView Labs

Imagine that you time-travel back to the early 2000s and get a job. On your first day in the office, you find out that you’ll need to spend the next several weeks learning the software they’re all using. It’s pretty frustrating, but because an executive bought this software—on an annual plan—you’re stuck with it. Forever. No, you can’t suggest that they switch to something that’s easier to use—even if you’re certain it would help you work better and faster.

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How to Motivate Your Reps to New Heights of Productivity (Without Burnout)

Sales Hacker

More sales rep productivity doesn’t always have to come hand-in-hand with burnout. In this webinar, learn how you can improve rep productivity without causing undue stress and long hours. And you can do it even when your team is remote! The post How to Motivate Your Reps to New Heights of Productivity (Without Burnout) appeared first on Sales Hacker.

Sales 72
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Guide on How to Hire the Best React Native Development Team

SaaS Metrics

Starting to do something new is difficult. It will be simpler if the right people help you. Finding an experienced team of developers can be seen as an easy task. There are a lot of developers around the globe now. In 2020, 42% of all developers worldwide were React native developers. Still, Read more. The post Guide on How to Hire the Best React Native Development Team first appeared on SaaS Metrics.

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How to Build Growth Marketing Mindset for Your Sales Process

Sales Hacker

Why is growth marketing essential knowledge for the sales team? How can marketing help your team be more successful? Gaetano Nino DiNardi leads this talk on the alignment convergence of sales and marketing by looking at what truly works in growth. Get a deeper awareness into how a marketer develops community, how to build stronger relationships that lead to future referrals, and how you can use personalization to make prospects feel special and important.

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Should CSMs close support tickets?

CustomerSuccessBox

Should CSM be closing the support tickets? This is the most common debate among SaaS founders. Before we get into it, let’s understand the key difference between Success Managers and Support Reps. Customer Success and Customer Support. Customer success managers are the domain experts who endeavor to help the customer achieve their business outcome using your product.

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An In-Depth Explanation Of Micro Ads

SaaS Metrics

Micro ads are a way to promote that will, in general, objective a particular gathering of individuals in a specialty market. With micromarketing, items or administrations are showcased straightforwardly to focused on the group of customers. To utilize micro ads techniques, an organization needs to barely characterize a crowd of people buy. Read more.

Metrics 52
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Use Rep-Centric Sales Enablement to Future-Proof Your Revenue Engine

Sales Hacker

The era of rep-centric sales enablement has arrived. Are you prepared? Join us on June 8th at 2pm EST / 11am PST and learn the new sales enablement landscape. The post How to Use Rep-Centric Sales Enablement to Future-Proof Your Revenue Engine appeared first on Sales Hacker.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

? ?. Not too long ago (although it honestly seems like a lifetime), we were buckling up to navigate the COVID-19 pandemic and all of the tough, unparalleled challenges it forced us to face. We had to adapt overnight, reevaluate our priorities, make some particularly rough decisions – for many of us, it’s been over a year in survival mode. But as vaccination gears up, lockdowns ease, and people slowly get back to their lives, countries all over the world are finally looking at what could be an in

Strategy 228
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The Ultimate Guide to Partnership Programs for B2B SaaS Companies

SmartKarrot

As a SaaS business company, you need to do more than just serving the customers. SaaS marketing is important to achieve success. A good SaaS marketing plan is necessary to improve brand reach. You can build a SaaS partner program to get better success. Most of the successful SaaS businesses are built on partnerships. These partnerships can bring better revenue to a business.

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Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

Unbounce

Ever used a funnel while baking? That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy.

Strategy 145
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Jun 03 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Experience Location: New York, United States Organization: Airtame As a VP of Customer Experience, you will hire, engage and retain top talent for the Customer Success, Technical Support, and Sales Engineering teams. Drive positive customer experiences that create customer surprise and success. Partner with sales and marketing leaders, product & development leaders to champion the strategy and product development that increases the customers’ value.

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Where do you start with customer success? Things to keep in mind when starting out

CustomerSuccessBox

So, “Where to start with Customer Success”, is likely to be one of the most frequently asked questions that I’ve come across. I know all of you wanna solve churn, solve renewals problems, solve upsell, do more upsells, grow the MRR, improve your LTV, and also onboard better. But as a Customer Success leader when you’re just starting out or when you’re rolling out the technology, the question gets obvious.

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4 Common Reasons Why Free Trials and Freemium Users Don’t Convert and How to Solve Them

FastSpring

Every new trial user or freemium account is one step closer to landing another paying customer. Or is it? Most software companies rely heavily on free accounts for customer acquisition, yet many still treat these programs like the last step of the funnel. After the visitor signs up, they stop marketing or selling. But this is when you need to pay the closest attention to your prospects’ behavior.