SaaStock
MARCH 5, 2019
Christina Villa had a simple launch plan for Cledara: do it at the SaaStock Startup stage on October 16th, 2018. She had quit her job four months earlier and incorporated the company in London. Cledara was going to solve the problem of companies having too many SaaS subscriptions that were increasingly difficult to keep track of. Cledara would serve as their home and the payment hub powered through a digital Mastercard.
Intercom, Inc.
MARCH 5, 2019
Historically, the role of the sales development representative (SDR) has been to collect qualification criteria so they can determine if a prospect is promising enough to be introduced to an account executive. However, SDRs today, especially at Intercom, are doing much more than that – they are accelerating the sale by providing prospects with value early on. “Now sales teams can automate away so many of the tasks that used to be manual and repetitive” Thanks to automation technology
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Nimble - Sales
MARCH 5, 2019
Entering its seventh year, Social Media Marketing World is among the largest gathering of thousands of marketers and influencers from around the world who travel to San Diego each year to learn business-building ideas. Attending Social Media Marketing World is a must for anyone in the social business space, and is a great environment for […]. The post Top 50 Speakers to Connect with at #SMMW19 appeared first on Nimble Blog.
Chart Mogul
MARCH 5, 2019
Successfully turning your e-commerce traffic into repeat customers with high LTV lies in segmentation and personalization. ChartMogul customer Justuno takes us through it. Jenna Ochoa is the Partner Marketing Manager at Justuno. She has been working in the e-commerce industry for over 5 years and occasionally writes about it on the Justuno blog. Thanks for the e-commerce insights, Jenna!
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Nimble - Sales
MARCH 5, 2019
You’ve surely noticed nearly every business out there has a blog. Whether it’s managed correctly or not, it’s likely there. That’s because we live in the age of information. There are so many different channels for communication that businesses (marketing departments) are jumping at these opportunities to connect with both potential and existing customers.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Divestopedia
MARCH 5, 2019
It's important to consider how your EBITDA will impact your valuation. These basic accounting policies can help you get the results you're looking for when it comes time to sell.
Andreessen Horowitz
MARCH 5, 2019
F**k cancer. Every year in the United States, nearly 1.75 million new cases of cancer are diagnosed and over 600,000 succumb to the disease.
OpenView Labs
MARCH 5, 2019
The next evolution of software go-to-market is product led growth (PLG). PLG all-stars like Slack, Dropbox and Datadog all leverage PLG to scale their businesses. They forgo spending large sums of money on sales and marketing, but rather utilize their product to acquire, convert and expand customers. As investors, we know there are varying levels of PLG maturity in the market.
Totango
MARCH 5, 2019
Imagine you’re a customer. You’re enjoying a product or service and everything’s fine—until it’s not. Suddenly, your fresh food box was delivered containing spoiled meat, or the videos on your streaming service constantly skip. So, you turn to the service provider. What happens next can change the customer’s relationship with that business forever. Naturally, customers want their escalations resolved as quickly as possible.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Navint
MARCH 5, 2019
This is an excerpt of the article Subscriptions: The Next Frontier In Environmental Sustainability written by Jeff Wissink for Forbes. To view the full article, click here. In my work with recurring revenue companies, I’ve seen how the subscription business model can be a perfect storm of consumer, business and capital market alignment, and I believe this model is inevitable in many industries.
SaaSOptics
MARCH 5, 2019
Another year at SaaStr Annual is over, but that's not the end. SaaStr is packed with speakers who are the leaders and shapers of the SaaS industry. There's a lot we can learn from them, but with 12,500+ attendees at a massive conference, it's not possible to get to every session and keynote. Thankfully, SaaStr publishes a portion of the presentations (almost 60 this year), and videos of the presentations are released over a period of time after the conference.
The Marketing & Growth Hacking Publication
MARCH 5, 2019
Photo by rawpixel on Unsplash This year, one of the most important things growth driven organization’s can invest in is focused alignment between sales and marketing. Highly aligned organization’s average 32% YoY growth while their less aligned counterparts see a 7% decrease. (Source: Aberdeen Group ) While the process of getting sales and marketing aligned takes time and commitment, the results can be business changing.
BetterCloud
MARCH 5, 2019
Welcome back for another Product Tip Tuesday! We have yet another customer favorite for you: secure file sharing in Dropbox. Why do customers love this feature? Secure file sharing in Dropbox allows for greater visibility into your data. Setting up trigger alert and remediation path workflows are simple and provide insight into how your users are interacting with your data.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
2Checkout
MARCH 5, 2019
Hi, sellers! In this Industry Buzz, we’re focusing on finding those strategies that will help your digital business achieve long-term growth. To that end, we’ve put together quite a list of resources on conversion rate optimization, pricing, retention, lead nurturing and growth tips and frameworks.
The Marketing & Growth Hacking Publication
MARCH 5, 2019
Image courtesy: Unsplash The world of SEO has changed so much over the years that older methods, like keyword stuffing, aren’t even familiar to new adopters. SEO techniques have moved far beyond the antiquated and basic, “use as many keywords as you can in your blog post.” Today, everyone from website designers and content creators to marketers and business owners have to understand the fundamentals of SEO ?
ITPro
MARCH 5, 2019
Reviews. QuickBooks provides polished, well documented and very easy to use cloud-based business accounting suite. 5.
The Marketing & Growth Hacking Publication
MARCH 5, 2019
Photo by rawpixel on Unsplash Social media is all about connecting people in easier ways. Not only does it help you meet new people, keep in touch with the lives of your relatives and friends and share personal things as well, but it is also a great resource everyone can use to promote anything he/she wants. From how to get more Instagram followers through useful tools such as KENJI to where to eat and what to see when travelling to new places, the social media covers it all.
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating
SaaStr
MARCH 5, 2019
Jay Simons, President at Atlassian, talks about the openness at Atlassian and some of the lessons he learned along the way. “At Atlassian, openness is core to everything we do: every employee can access most information on our product Confluence; “open company, no b t” is one of our five values; it’s a rigorous set of practices we work at every day.
The Marketing & Growth Hacking Publication
MARCH 5, 2019
Technological progress does not stand still and gradually replaces many things we know and love?—?or at least are used to. It is believed that Airbnb threatens the hotel business, and BlaBlaCar and other services for travel companion search undermine the passenger transportation industry. The number of victims among digital marketing tools also continues to grow.
SaaStr
MARCH 5, 2019
Jay Simons, President at Atlassian, talks about the openness at Atlassian and some of the lessons he learned along the way. “At Atlassian, openness is core to everything we do: every employee can access most information on our product Confluence; “open company, no b t” is one of our five values; it’s a rigorous set of practices we work at every day.
Neil Patel
MARCH 5, 2019
When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right. Just like you, I face challenges. I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Sales Hacker
MARCH 5, 2019
Last year, we started a new Sales Hacker tradition: the Top 50 Awards. We received over 5000 nominations , and this year was even bigger! Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. These awards go to practitioners: people who not only did a fantastic job, but also elevated the sales profession through their actions last year.
The Marketing & Growth Hacking Publication
MARCH 5, 2019
Photo by explorenation # on Unsplash It always seemed obvious to me that there must be a link between neuroscience and marketing. I went to school for finance so I had never really looked into it, but I was sure that retailers had neuroscientists on their marketing teams helping with strategy. Imagine my shock when I found out that no, actually, it would be a very rare and odd occasion for a neuroscientist to come into professional (or likely even social) contact with a marketer.
Sales Hacker
MARCH 5, 2019
Last year, we started a new Sales Hacker tradition: the Top 50 Awards. We received over 5000 nominations , and this year was even bigger! Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. These awards go to practitioners: people who not only did a fantastic job, but also elevated the sales profession through their behavior in 2018.
The Marketing & Growth Hacking Publication
MARCH 5, 2019
Raise your hand if planning your social media is your least favorite thing to do for your business… If you raised your hand, it’s okay! You are not alone. Being consistent on social media is hard work! Succeeding on social media is even harder. You need a strategy and a social media plan. According to Facebook, there are over 2.3 billion monthly active users.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
ProfitWell
MARCH 5, 2019
Welcome world, to Fat Tuesday. It’s Abby here, ready to get down with some jambalaya, crawfish étouffée, and beignets. Before we let les bon temps rouler, let’s see what else is popping in the recurring revenue world. It's a Mardi party at Subscription60.com Ready for the rundown? In resources. Strictly Business with Variety It's not news that media is where the money's at, but what if the economy takes a turn, and there's none to be given?
The Marketing & Growth Hacking Publication
MARCH 5, 2019
4 different ways to schedule and automatically repeat your Google My Business posts Are you using Google My Business? For those unfamiliar, Google My Business (not to be confused with Google+) is a free platform that Google created to help businesses manage the search results that show when someone searches your business name. This is where businesses manage the contact information, open hours, reviews, and pictures that show in Google search results.
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